Analytics vs. Attention in Dynamic Environment: Using Major League Baseball Teams Jaemin Kim, Ph.D. Ellen Kraft, Ph.D. Stockton University Research Questions Does data-driven decision making lead to an increase in an organization’s performance? Under what condition is the impact of analytical capability on the performance greater? In the external environment where vicarious learning is dominant, is HR management closely linked to statistical results foster the benefits from the capability? Is HR management decision making that uses intuition helpful? Hypotheses Data-driven decision making is the organization-wide outcome. It occurs after task conflicts among various functional and hierarchical units are coordinated in the whole organization (Davenport, 2014; McAfee et al., 2013). These characteristics make it difficult for competitors to understand the value-creating strategy that goes beyond simple addition of analytical resources such as data scientists, data servers and statistical programs (Miller, 2003). Hypothesis 1: Data-driven decision making will increase organizational performance. Hypotheses Analytics makes it possible for managers to allocate their equal attention to various aspects of performance without being biased by a few most salient aspects (Cyert & March, 1963). Analytic-based HR management accelerates the rational decisionmaking process that considers all available information. Thus, this method of decision making helps managers reevaluate overlooked employees by managers who had relied on their biased attention based on experience, intuition, and emotion. Hypothesis 2: Analytics-based management of HR will increase an organization’s performance Hypotheses When individuals are embedded in capabilities and interact one another to solve organization-level problems, social complexity is created (Argote & Ren, 2012). Causal ambiguous occurs when it is hard to identify the link between resources and competitive advantage (King & Zeithaml, 2001). When the firms assign strategic tasks to a certain group of HRs who fit the analytical framework while overlooking those who do not fit, the firms face a limited range of available strategies, and their analytical capability turns out to be socially simplistic (i.e., social simplicity), as only the HRs who fit into the framework have more opportunities to engage in limited strategic works. As the number of available strategies decreases, the logic of value creation becomes causally clearer (i.e., causal clarity). Hypothesis 3: Analytic-based HR management will negatively moderate the relationship between data-driven decision making and an organization’s performance Hypothesized Model Conceptual Relations between Analytical Capability & Analytic-Based Management Data & Analytical Model 30 MLB Teams for three years from 2013 to 2015 Sean Lahman’s Baseball Achive Random-effects model Multi-level linear model & Multiple linear regression model for robustness tests Measures: Data-driven decision making MLB Teams All-In Boston Red Sox Chicago Cubs Cleveland Indians Houston Astros New York Yankees Oakland A’s Pittsburgh Pirates ST. Louis Cardinals Tampa Bay Rays Believers Baltimore Orioles Kansas City Royals Los Angeles Dodgers New York Mets San Diego Padres Toronto Blue Jays Washington Nationals One Foot In Chicago White Sox Los Angeles Angels Milwaukee Brewers San Francisco Giants Seattle Mariners Texas Rangers Skeptics Arizona Diamondbacks Atlanta Braves Cincinnati Reds Colorado Rockies Detroit Tigers Minnesota Twins Non-Believers Miami Marlins Philadelphia Phillies Measures: Analytics-base management Measures: Winning Percentage Statistical Results of Hypothesis Tests Model 1 Model 2 Model 3 Control Model Direct Effect Interaction Effect Coef. Control Intercept Batting Average Fielding Percentage Fielding-Independent Pitching Salary Three-year Park Factor for Batters Three-year Park Factor for Pitcher Attendance League Affiliation Division Affiliation S.E. -2.86 2.05 1.07 * 0.51 + 3.66 2.08 -0.10 *** 0.02 <-0.01 <0.01 * 0.01 <0.01 * -0.01 <0.01 <0.01 + <0.1 Included Included Direct Effect Data-driven decision making Analytic-Based HR Management Coef. S.E. -4.79 * 1.90 1.29 ** 0.45 ** 5.44 1.91 -0.09 *** 0.01 <0.01 <0.01 * 0.01 <0.01 * -0.01 <0.01 <0.01 <0.01 Included Included 0.01 <-0.01 *** Interaction Effect Data-Driven x HR Management No. of obs. No. of groups Adj. R 2 F-value <0.01 0.02 Coef. -5.14 ** 1.90 1.14 * 0.04 ** 5.83 1.92 -0.09 *** 0.01 <0.01 <0.01 * 0.01 <0.01 * <-0.01 <0.01 <0.01 + <0.01 Included Included 0.01 0.08 -0.02 90 30 0.55 13.59 *** 90 30 0.61 16.53 *** S.E. 90 30 0.61 15.52 *** + + *** <0.01 0.05 0.01 Robustness Tests Multiple Regression Model Direct Model Interaction Model Data-driven decision making Analytic-based HR MGMT 0.01(<0.01)*** -0.01(<0.01) 0.11(0.04)** 0.01 (<0.01)*** <-0.01(<0.01) -0.03(0.01)** Interaction Effect Results 0.02(<0.01)*** Multilevel Linear Model Direct Model Interaction Model H1 Supported H2 Not supported H3 Supported 0.02 (<0.01)*** 0.11(0.04)** -0.03(0.01)** H1 Supported H2 Not supported H3 Supported Discussion We found that data-driven decision making enabled MLB teams to overcome their limited attention to a few salient events. The analytic capability in concert with attention-based management makes it possible for firms to develop socially complex and causally ambiguous strategies, thus discouraging competitors to imitate their strategy. The analytic capability combined with analytic-based management possibly makes the underlying algorithm of developing and implementing strategies scanty that competitors can understand the HRs and strategies that contributed to improving an organization’s performance.
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