Sales Demo Cheat Sheet
This cheat sheet will tell you how to combine sales demo screens to tell a story
1) to a certain type of prospect/client or 2) emphasize a particular product.
BRANDS
Brand Shopper Standard Flow (Screens 1 -15)
This story works for any brand interested in all our products that is selling either:
1) both online and through a 3rd party retail channel; or
2) only through retail channels with no e-commerce on their brand site.
Brand Variation 1: Doesn’t sell through 3rd party retailers
Skip the following screens and have Emma buy directly from the Endurance
PDP.
Skip 5 – Targeted Ad
Skip 6 – TRS Endurance Apex 2 – PDP
Brand Variation 2: Curations Product Overview
3 – EC Women’s Bike Category
4 – EC Enduance Apex 2 PDP
10 – EC FB Page
11 – Emma FB feed
12 – Emma Instagram Post
13 – Emma Instagram Rights Mgmt
14 – Emma Instagram Approve
15 – EC Curations
Q2 – CGC Impact – 3 – Curations Report
Brand Variation 3: Simple Conversations Product Overview with
Syndication
1 – Google Search
2 – Google Results
3 – EC Women’s Bike Category
4 – EC Endurance Apex 2 PDP
6 – TRS Endurance Apex 2 – PDP
7 – EC PIE
8 – EC Submit Review
9 – EC APO Email
Brand Marketer – Q5 – CGC in Channel – 2 - Outbound Syndication Network
Brand Marketer – Q5 – CGC in Channel – 3 - Outbound Syndication Destination
Brand Marketer – Q5 – CGC in Channel – 4 – Brand Invite
Brand Marketer – Q5 – CGC in Channel – 5 – Brand Portal
Brand Marketer – Q5 – CGC in Channel – 6 – Review Response
Brand Marketer – Q5 – CGC in Channel – 7 – Answer Questions
(Bonus: Brand Marketer Q1, Q2, Q3 and Q4 time and interest permitting)
1
Brand Variation 4: Simple Conversations Product Overview without
Syndication
1 – Google Search
2 – Google Results
3 – EC Women’s Bike Category
4 – EC Endurance Apex 2 PDP
7 – EC PIE
8 – EC Submit Review
9 – EC APO Email
Bonus ( Brand Marketer Q1, Q2, Q3 and Q4 time and interest permitting)
Brand Variation 5: SEO Overview
1 – Google Search
2 – Google Results
3 – EC Women’s Bike Category
4 – EC Endurance Apex 2 PDP
RETAILERS
Brand Shopper Standard Flow (Screens 1 -15)
This story works for any retailer interested in all our products that is:
1) selling through both online and offline stores; and
2) selling 3rd party brands.
Retail Variation 1: Doesn’t sell 3rd party brands but has physical stores
Same flow as original flow but do not emphasize syndicated content, Brand
Answers or Brand Response.
Retail Variation 2: Online only – no physical stores
Skip the following screens that relate to BV Local.
Skip 6 – TRS Store Locator
Skip 7 – TRS – South Store Page
Skip 8 – Google Local TRS Results
Skip 9 – Yelp TRS Search
Skip 10 – Yelp TRS Store
Retail Variation 3: Curations Product Overview
3 – TRS Women’s Bike Category
4 – TRS Endurance Apex 2 PDP
14 – TRS FBpage
15 – Emma FB feed
16 – Emma Instagram Post
17 – Emma Instagram Rights Mgmt
18 – Emma Instagram Approve
19 – TRS Curations
Retail Marketer – Q2 – CGC Impact – Curations Report
2
Retail Variation 4: Local Product Overview
4 – TRS Endurance Apex 2 PDP
6 – TRS Store Locator
7 – TRS – South Store page
8 – Google Local TRS Results
9 – Yelp TRS Search
10 – Yelp TRS Store
Retail Marketer – Q5 – Empower Stores – 3 – Store Mgr Report
Retail Marketer – Q5 – Empower Stores – 4 – All Stores Report
Retail Marketer – Q2 – CGC Impact – 2 – CIR (Non-Commerce Section)
Retail Variation 5: Simple Conversations Product overview with 3rd party
brands syndicating
1 – Google Search
2 – Google Results
3 – TRS Women’s Bike Category
4 – TRS Endurance Apex 2 PDP
11 – TRS PIE
12 – TRS Submit Review
13 – TRS APO Email
Retail Marketer – Q2 – CGC Impact – 2 – CIR
Retail Marketer – Q3 – Enhanced R&R Report
Retail Marketer – Q4 – Inbound Syndication
(Bonus: Retail Marketer Q1 through Q5 time and interest permitting)
Retail Variation 6: Simple Conversations Product overview without 3rd party
brands syndicating
1 – Google Search
2 – Google Results
3 – TRS Women’s Bike Category
4 – TRS Endurance Apex 2 PDP (Don’t emphasize syndicated content)
11 – TRS PIE
12 – TRS Submit Review
13 – TRS APO Email
Retail Marketer – Q2 – CGC Impact – 2 – CIR
Retail Marketer – Q3 – Enhanced R&R Report
(Bonus: Retail Marketer Q1, Q2, and Q3. Q5 if applicable.)
Retail Variation 7: SEO Overview with Local
1 – Google Search
2 – Google Results
3 – TRS Women’s Bike Category
4 – TRS Endurance Apex 2 PDP
6 – TRS – Store Locator
7 – TRS – South Store page
8 – Google Local TRS Results
3
Retail Variation 8: SEO Overview without Local
1 – Google Search
2 – Google Results
3 – TRS Women’s Bike Category
4 – TRS Endurance Apex 2 PDP
4