Cohesion policy communication
2014+
Synergy = smart together
Communication strategy
ERDF-ESF 2014 - 2020
Mieke Cornet & Marianne Schrama
How it started
• Many organizations involved in Europe –
public (1828)
• Lack of shared messages
• Small individual communication activities
• Expensive and ineffective
• Lonely
So, joining forces
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Permanent Representation
Ministry of Economic Affairs
ERDF
ESF
INTERREG
Goal
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Reach the general public, wider scope
No more waste of energy and money
Better results
Feeling better
Results so far
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Photo exhibition 2009
Europaomdehoek.nl
Midterm evaluation
Europa Kijkdagen 2011, 2012 & 2013
Conclusions
• We understand each other
• We reinforce each other
• We want to continue and enlarge
Basic elements for the strategy
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Co-operate where possible
Respect and room for differences
Projects are the key
Other funds are welcome
Strategy
• Process
• Content
Process 1
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Start from the current situation
Check on relationship
Transnational programs cautious
Step by step
Confidence must grow
Process 2
• ESF & ERDF writing
• European Fisheries Fund and Rural
Development Program closely involved
• Transnational programs involved in the
background
Process 3
• Before you can come to a common core
message, you must agree on the method
you will use to formulate this core
message.
• Process and content are intertwined
Process 4
• Factor C
• Determine common targetgroups by force
field analysis
• Determine common core message
Current situation
• Completion of the draft strategy
• ERDF+EA > ESF > plenary session
• Future milestones in a calendar
Next future
• Finalize strategy
• Adopt strategy
• Apply strategy on OP’s, year plans and
activities
Further steps
• Continue cooperation:
– www.europaomdehoek.nl
– Europa om de hoek Kijkdagen (open days)
• Expand cooperation:
- joint activities
- develop formats
- singel webportal
Lessons learned
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A strategy: you do it together
Check assumptions
Mutual trust is the basis
Give each party space
Write together
Give the process time
Questions ?
• Ministry of Economic Affairs
Marianne Schrama
• OP Kansen voor West
Mieke Cornet