PREFACE Inkwenkwezi is situated in the malaria free Eastern Cape of South Africa. only a 30-minute drive from East London at the start of the Wild Coast. The reserve is approximately 4000 ha encompassing five different biomes (vegetation types) which offer varied game viewing. It is one of the few reserves with a tidal estuary. The reserve has the big five and a variety of antelope as well as giraffe, zebra & other predators. The reserve is five minutes from magnificent beaches and a 40 minute drive from a national airport. Driving to Inkwenkwezi is a pleasure as the roads are tarred right to the entrance. The name Inkwenkwezi, translates from Xhosa to mean “star” and has been open to the public since November 1999. Inkwenkwezi Private Game Reserve symbolizes the realization of two brothers – Graham Stanton and Keith Stanton and their tireless dedication to fulfilling their dream of creating a game reserve at the beginning of the rugged Wildcoast. As is the case with many a dream, though, the challenges were significant not only to establish the reserve but to insure its viability as a tourist destination. MISSION STATEMENT The mission of Inkwenkwezi Private Game Reserve is to contribute significantly towards conservation, economic growth and social upliftment in the region. VISION STATEMENT To develop Inkwenkwezi Private Game Reserve into an Internationally-recognized Tourism Product by providing exceptional service. To preserve and protect the local fauna and flora as well as rare and endangered animal species. Inkwenkwezi Private Game Reserve – Business Overview 1 OBJECTIVES To protect the reserve against, and rehabilitate the reserve following, adverse impacts such as those of fire, introduced species, diseases, soil erosion and alien vegetation. Conserve sites or areas of cultural significance. Encourage low-impact nature-based tourism and other related activities. The focus on providing educational guided tours and activities to introduce the concept of conservation; it's ethic, philosophy, principles and values. We aim to facilitate an experience that embraces some of the fundamental values of nature; solitude, timelessness, freedom from a world where man is in control, and a place where the sounds and ways of nature pervade. GOALS We aim to develop Inkwenkwezi Private Game Reserve into one of the Eastern Cape’s premier Private Game Reserves through a strategy of key wildlife introductions, lodge developments, property acquisitions, strategic partnerships and other joint ventures with neighbouring communities and products. BACKGROUND LAYING THE PLATFORM FOR THE REALIZATION OF A CHILDHOOD DREAM Graham Stanton’s appreciation for animals first took shape as a child when he adopted a piglet on his family farm near present day Mthatha in the former Transkei. He reared the pig under his bed on a bottle. His brother, Keith shared this appreciation for animals and by their teens the brothers shared a dream of creating a game reserve in an area similar to that of their family farm. Childhood dreams were however soon replaced by adult necessity and began a dairy and vegetable farming operation - supplying the network of trading stores in the then Transkei. By 1976 however larger political undercurrents resulted in the family farm being bought up - in preparation for Transkei independence. Keith took up a position in industry in Johannesburg while Graham remained in the Eastern Cape. By the early 1980s Graham entered the Chintsa area - not far from the Kei River and the border to the Transkei - in search of ground for a game reserve. By 1983 the first small farm - that would become the first segment of the future Inkwenkwezi Private Game Reserve – was acquired. It was on this farm - Happy Home - that the brother’s first game would be introduced. Graham’s first game auction was a catalogue sale and he acquired game - starting off with ostriches and mountain reedbuck - knowing full well that back in Chintsa no game fences had yet been erected. Graham now needed to act fast and along with the help of a kind neighbour, Trevor Taylor, they hurriedly began erecting game fencing. At this stage Graham admits he and Keith went on a road trip to see what else was on offer in South Africa – before committing finally to Chintsa. They could have bought fully stocked reserves at that time for less that what the ground back home would cost, but they still came back to Chintsa. Three factors counted overwhelmingly in the Chintsa areas favour in comparison to other parts of South Africa. Rainfall, location, and Inkwenkwezi Private Game Reserve – Business Overview 2 the fact that the Eastern Cape is a malaria free area. Firstly an annual rainfall of 850 mm – and associated heavy carrying capacity - left little worry for serious drought and heavy input costs. A scenario Graham had seen first hand near Kimberly how they were feeding the game in the summer. Furthermore, a game reserve is first and foremost about attracting people - you don’t open a game reserve and attract people tomorrow. You have to be on some sort of recognised tourist route! With East London and the Chintsa area being the natural progression from the garden route - and being situated in a malaria free area – the future potential was always real. The small Happy Home farm was however too small to accommodate the brother’s mature dream and they began purchasing neighbouring farms. In fact today’ Inkwenkwezi Private Nature Game Reserve consists of the amalgamation of 29 properties totaling 4,000 hectares. The next obvious step was to stock it with game. GAME TRANSFORMS INKWENKWEZI INTO WORLD CLASS DESTINATION Having enough game to be taken seriously as a reserve posed a major problem - You can’t open (a game reserve) with one of each specie of game, numbers had to build up. In order to build these numbers two critical ingredients were needed - capital and time. Significant capital from Keith in Johannesburg allowed for financial clout (for the acquisition of game) while Graham went about the scouting, buying and management of acquired game in the reserve. It was then decided to use the reserve for alternative uses while the game numbers were allowed to accumulate – and the reserve was cleverly marketed by the brothers as a local wedding and conferencing venue resulting in an unexpected booming business thanks to its proximity to East London and its airport. This important and unexpected business success – along with increasing interest from local and national travellers – allowed for increased cash flow and time to allow game numbers to increase and the introduction of more species. However, the Chintsa frost free area also held its distinct challenges. Being rife with ticks, game was susceptible to tick born diseases like gall sickness, red water and heart water a scenario specifically true for springbok, fallow deer and eland (red billed oxpeckers are to be reintroduced to the reserve soon). Eland were a particular problem, however, the brothers were intent on having them in the reserve. In the end they managed to acquire some eland - with significant resistance to tick borne diseases - from the coastal Mkambati Nature Reserve in the former Transkei. Over the years the balanced stocking of browsers and grazers (and management of gene pool diversity by the introduction of new game) has resulted in there being over 40 species of game including Giraffe, Zebra, Wildebeest, Eland, Kudu, Nyala, Blesbuck, Impala, Mountain Reedbuck, Warthog and much more. It has however been the introduction (and return) of the big five over the years that has really allowed Inkwenkwezi Private Game Reserve to demand recognition in the Eastern Cape. Today White Rhino and TB free Buffalo roam the park while leopard (having also been spotted by adjacent farmers) have allegedly returned to the area encouraged by the availability of Inkwenkwezi Private Game Reserve – Business Overview 3 game. Meanwhile lions have been reintroduced but are held in a 90 ha reserve – including breeding white lions – until such a time as the reserves game numbers are sufficient to absorb the impact of these super predators. Once the entire 4000 ha of the park is completely fenced – currently 2/3 of the property owned is fenced with the rest to be completely fenced soon, thereafter the lions will be allowed to roam the park. The releasing of the lions is going to be the ultimate for Inkwenkwezi! Elephants have also been introduced but the impact of elephants on the reserve, with its indigenous flora and rare trees would be too great and therefore it was decided to acquire trained elephants that are released under guidance into the park. These expensive trained elephants however offer a new dimension to any visitors experience to the park as they - along with their qualified trainers and handlers - allow for close interaction as well as guided safari elephant back tours. The elephants are housed at night and fed in special stables and also offer a handy contribution to the combating of invasive plants as they are also fed alien vegetation from the reserve including Guava, Port Jackson and Black Wattle Trees. Despite the continual improvement of Inkwenkwezi Private Game Reserve from an infrastructural perspective (accommodation and other facilities) and the stocking of game, another vital element to the business is of course marketing - that has been developed concurrently. Keith is currently involved in international marketing campaigns, while Graham spearheads local marketing. THE CHALLENGES OF ACCESSING MARKETS A major issue relating to the accessing of tourists is the relative isolation of the area from successful tourist routes (e.g. the Garden Route) and the proximity to the former Transkei that has often received negative publicity. Accessing international package orientated tourists has proved specifically difficult as the very nature of the international tourist industry limits new comers ability to access a piece of the pie. Only the big guys with an enormous advertising budget can access the international market successfully - in their first year. The average business will take from 3- 5 years before even breaking in. International tour operators are notoriously jealous of their reputation and tour operators aren’t interested in risking years of reputation for unknown products. Only now after stamping the ground and world travel markets for 9 years (including tourist fares in cities like Dublin, Berlin, Antwerp, Utrecht etc) have we become known. For the first time in 2009 did we get recognised tourist buses through our area having signed two year contracts. Furthermore in terms of marketing the present is always the future in the tourist industry. You have to be working three yours down the road. If a tour operator speaks to you this year his brochure will only be completed the following year for marketing – awaiting distribution - leaving you to benefit only two years down the road. Despite the value of international tourists and their foreign currency the value of local and national travellers are as critical – a market that has in fact allowed Inkwenkwezi Private Game Reserve to build a reputation so as to access structured international markets. You have to survive on the locals and the small operators until you build a clientele. You have to Inkwenkwezi Private Game Reserve – Business Overview 4 build up your reputation. It is due to this approach that Graham founded the local Wild Coast Jikeleza Route - marketed through various brochure campaigns and relevant regional and provincial tourist structures. The strategy is based on a sign posted Jikeleza route – a short diversion from the N2 via Inkwenkwezi Private Game Reserve - that highlights the attractions of the surrounding area. This more localised strategy has now been broadened to include national marketing strategies – with an aim at relevant national magazines – focusing on the area as a winter destination (at reduced prices) during South African mid year school holidays. This focus however is on the broader region and includes cooperation between various local tourist structures. In the end though, the Inkwenkwezi Private Game Reserve website has proved invaluable in drawing many of the local and international visitors - predominantly United Kingdom, German and Dutch tourists. THE IMPORTANCE OF SELLING THE EXPERIENCE It used to be true that tourists wanted quality accommodation and cuisine but the priority has changed to tourists wanting an experience to remember. We believe that Inkwenkwezi Private Game Reserve offers the possibility of what we call ‘’marketing memories’’. For example, the possibility of sighting the Big Six in view of the Indian Ocean (and whales in season) is a unique experience in itself. Furthermore with a golf estate being built a few kilometers away, the easy access of world class beaches, and the big five, the selling of the ultimate diversified experience is a real possibility here in Chintsa. Where in the world do you have the big six, golf and beaches within a kilometer from each other! Other experiences at Inkwenkwezi Private Game Reserve includes 4x4 game drives, bird watching, eco trails, plant and tree identification (5 different biomes), hiking trails, game walks, horse trails, elephant back safaris, elephant interaction, quad biking, mountain biking and canoeing (on the estuarine Kwelera river) all from the comfort of the luxury tented bush and valley camps supported by top class restaurants. EMPLOYMENT Inkwenkwezi Private Game Reserve has become a catalyst for employment in the area, having started with 10 people and now employing 80 with the numbers set to grow as the reserve develops further. During construction, only local companies, including builders, carpenters etc were contracted with both skilled and unskilled labour being provided by the local communities. To further promote local employment, crafters are encouraged to provide the Curio Shop with locally crafted items. PROJECTS AT INKWENKWEZI ERADICATION OF INVASIVE PLANTS There is an ongoing program of eradication of invasive plants. The Wildlife and Environmental Society have started a Research Program, which involves new concepts with invasive plants versus indigenous plants. Inkwenkwezi has set aside a portion of land for this research program. In conjunction with the local Society for the Protection of Animals a total of 40 Mountain Tortoises were released in into the game reserve. These animals are prehistoric and their numbers are decreasing at an alarming rate – the locals consider them a delicacy. Inkwenkwezi Private Game Reserve – Business Overview 5 ACCOMMODATION AT INKWENKWEZI PRIVATE GAME RESERVE BUSH CAMP The Bush Camp offers accommodation for twelve guests in six en-suite safari tents. All tents have electric lights, twin beds with Cloud 9 mattresses, slatted headboards, bedside tables and bedside lamps, bedside mats, telephones, chest of drawers. The en-suite bathrooms feature a shower, (hot and cold water) which is crafted to resemble a cave and blends with the natural rock and bush of this area. From its hilltop site the camp overlooks a valley & each safari tent is positioned on a raised timber deck offering you your own private game viewing. On the elevated timber deck guest are able to relax on two easy chairs with a coffee table. VALLEY CAMP The Valley Camp offers twelve guests accommodation in six custom designed luxury tents with the emphasis on spaciousness and quality. The tents are positioned on individual timber decks and situated in a valley nestling amongst indigenous trees. The bathrooms are fitted with both a slipper bath and a four sided glass shower (hot and cold water) a vanity slab(drawers underneath) with a hand basin as well as a hanging area for clothing. All finishes are of a high quality. Tents are furnished with twin three quarter beds (one tent has a queen size bed) all with cloud 9 mattresses and Percale linen. Headboards are trimmed with brass and have bedside tables and lamps as well as a matching dresser, 2 leather easy chairs and a butlers tray. A bar fridge stocked with a variety of South African wine and malt as well as soft drinks. The partially covered outside deck is large and has 2 easy chairs with a coffee table. Guests at both the Valley Camp and the Bush Camp have tea and coffee making facilities with a variety of different teas. All tents have 3 roofs, the inside roof has ventilation flaps to control the temperature, the Inkwenkwezi Private Game Reserve – Business Overview 6 second roof is the water proofing and the outside roof is used for shade and helps moderate the temperature. All tents have insect mesh on all openings. DINING OPTIONS EMTHOMBENI RESTAURANT The Emthombeni restaurant offers an elegant African dining experience complemented by authentic African decor. High thatched roofs blend with the rich stone flooring creating the ambience of a mysterious & exciting Africa. Meals can be enjoyed inside the restaurant or on the elevated timber viewing deck with glimpses of the Indian Ocean & the African bush. THE SUNSET LAPA The Sunset Lapa is hewn from the rocks of the area & covered in thatch. It is set on a majestic hillside with wonderful views of our African sunset. The Lapa has an informal lounge area where a stock of books and games are kept, there is also an indoor fireplace for the colder evenings as well as an open air fire for guests to gather around. ACTIVITIES AT INKWENKWEZI GUIDED GAME DRIVES Experience true tranquility as you view the abundance of wildlife from our open-topped 4x4 vehicles. Game viewing can be enjoyed either with our morning or afternoon game drive. The tour includes a drive through our white lion reserve. GUIDED SUNSET GAME DRIVE Enjoy a game drive at dusk, with the sun setting, bringing about the nocturnal life on the reserve. View them with spotlights in a complete different time of day. Inkwenkwezi Private Game Reserve – Business Overview 7 BIRD WATCHING Inkwenkwezi is a paradise for all the enthusiastic bird watchers, Inkwenkwezi hosts the rarely sighted Stanley Bustard as well as Knysna Lourie and Kingfishers to mention only a few of the 276 bird species that has been recorded here. GUIDED MOUNTAIN BIKING Enjoy the sights and sounds of nature whilst mountain biking through indigenous forests and open plains. GUIDED QUAD BIKE TOURS A guided leisure ride through the reserve viewing game in their natural habitat. ELEPHANT INTERACTION You will never forget the experience of a close interaction with one of the world’s greatest animals. Getting really close up you can touch, feed, talk to and educate yourself on these graceful, gentle giants. ELEPHANT SAFARI Enjoy game viewing with a difference. Enjoy an elephant back safari in the reserve whilst taking in the sights and sounds of nature. GUIDED HIKING TRAILS Walk on the wild side and enjoy the outdoors. Come and explore the beauty of the reserve on foot. CANOEING Enjoy scenic canoeing on the Kwelera River in the reserve. Inkwenkwezi Private Game Reserve – Business Overview 8 WHALE AND DOLPHIN WHATCHING The reserve overlooks the Indian Ocean, which presents opportunities for Whale and Dolphin viewing in season. Trips can be arranged at an additional cost. SWIMMING Pay a visit to the prestine beaches only 1 km from the game reserve and go swimming, surfing, and fishing or just relax around the pool at the camp. ACCOMMODATION AFFELIATED TO INKWENKWEZI PRIVATE GAME RESERVE – SITUATED OUTSIDE THE GAME RESERVE CHINTSA SANDS GUESTHOUSE Situated 4 km from Inkwenkwezi Private Game Reserve, outside the game reserve, at Chintsa West, a stone throw away from the beach. The guest house consist of 2 x Double Rooms, 2 x double rooms with a Double Bunk in each and 1 x Twin room with double bunk. Each room has its own ensuite bathroom. Chintsa Bay Restaurant is situated just above the guest house from where guests can enjoy meals. The room configuration is as follows: Turban Shell Conus Shell Starfish Bunk Sea Urchin Horned Helmet Room 1 Room 2 Room 3 Accommodates 2 people - Double Bed Accommodates 2 people - Double Bed Accommodates 4 people - 2 Single Beds & a Double Room 4 Room 5 Accommodates 4 people - Double Bed & a Double Bunk Accommodates 4 people - Double Bed & a Double Bunk Inkwenkwezi Private Game Reserve – Business Overview 9 UMNENGA LODGE Umnenga Lodge is situated 6 km from Inkwenkwezi Private Game Reserve, outside the game reserve, at Glen Eden and 1km from our prestine beaches. All roads to the establishment are tarred. Umnenga Lodge is ideal for accommodating tour groups. The room configuration is as follows: 3 Double Rooms 16 Twin Rooms 6 Single Rooms Meals (Dinner, Breakfast & Lunch) can be enjoyed from one of the venues i.e. Emthombeni Restaurant, The Lapa, Umnenga Lodge or Chintsa Bay Restaurant. Inkwenkwezi Private Game Reserve – Business Overview 10 Inkwenkwezi offers a charming thatched open-air chapel with its red carpet laid out for the bridal couple to walk down and say ”I do”. The chapel is situated at Emthombeni (under the old wild fig tree). We offer a beautiful garden settings with water features incorporating waterfalls, small ponds and streams with rapids. To capture its beauty once the sun has set, strategically placed lights light up the garden. After the service the couple may wonder into our paradise garden for their photo session. The breathtaking scenes, and interesting features will give you the opportunity to have a range of unique photographs to keep as mementoes of this important day. During the photo session the guests are invited to have a pre-arranged Inkwenkwezi welcoming drink, while relaxing with the tranquil sounds of running water, cocktails and canopes. On walking into the thatched Emthombeni, you are welcomed and you become one with the enchanting gardens when the big sliding glass doors are opened. Our beautiful, welldesigned and equipped bar is operated as per your instructions. Our kitchen will cater accordingly to your requirements and only the finest and freshest ingredients are used. On our buffet, more than generous portions are served. We include in the package options for you to choose your buffet menu. Your unique table décor and artistic displays will ensure that your special occasion is not short of being exclusively to your needs. Inkwenkwezi Private Game Reserve – Business Overview 11
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