TODAY WE WILL:
1. Introduce our stakeholders & learn about our stakeholder groups.
5mins
2. Discuss opportunities the Amsterdam community are working
towards. 5 mins
3. Look at examples of stakeholder engagement – such as –
Freespace. 5mins
4. Break out into group of 3 -5 and create a pitch to our stakeholder
groups. 10. mins
5. Present our pitches (2-3 mins per group) and crowd source feedback
on stakeholder engagement ! 20 minutes
6. Create the Play Book – our gift to each other after the conference. 5
mins
WHAT ARE STAKEHOLDERS?
Gov’t
Education
Authorities
Foundations
Industries
Gov’t
Mayors
Workforce dev
Tourism boards
Economic
Councils
Police
Chamber of
commerce
Foundations
Incubators
Edu
K-12
University
Private schools
Libraries
Industry
Corps – ex.
Landlords,
The Media
Start-ups
WHAT’S UP IN AMSTERDAM?
[ freespace ]
BRAINSTORM A 3 MIN PITCH
Imagine that you are working to build out a dedicated
community space in your city.
This could be a non-profit or a for profit cultural center
(please specify which type and why)
1) Map out the needs and wants of your stakeholder,
and how they relate to the other stakeholders in
your community.
1) Determine what they can provide to the community
in return.
2) Craft a short pitch for the stakeholder to be
involved in your initiative.
THE PLAY BOOK
Please gift me your pitch:
Email:
[email protected]
THE MEDIA:
How can we maximize what we are doing by
engaging with the media?
1. Make a list of where you want to be seen
Ex. local papers, arts and culture columns, tech publications
2. Call the RIGHT contact at each publication.
Ex. Look for other groups who have done similar things and keep track of
who wrote about them, how it was positioned and where it was published.
3. Use the Media as a RESOURCE and start a relationship with them. They will
give you feedback on how to pivot, timing for your launch ( everything is timing)
and if there are similar groups out there ( competitors) that have already done
similar things. Moreover, this will put you in a good position to call them again in
the future, especially if you ask, “ what kind of things are of interest to you” this
allows for a two-way mutually beneficial relationship.
EX. Call before you have launched and pitch them (without giving them enough
info to publish) and ask if it WOULD or WOULD NOT be of interest to them and
apply that knowledge.