HOW TO WIN A
RETAIL WEEK AWARD
“This is the night of the year.”
John Lewis
awards.retail-week.com
WELCOME
Dear Entrant,
In 2016 Retail Week will be celebrating the 21st anniversary of the Retail Week Awards with Oracle.
Over the last 21 years this illustrious event has championed, toasted and rewarded the finest
achievements in the sector. Moreover, the Retail Week Awards with Oracle have acted as a
window into the trends shaping the future of the sector and the people and companies leading
those changes.
Winning one of these coveted awards puts you amongst some of the most highly regarded
names in the sector and, as a reflection of that standing, winning one is not only a great
accolade but a great challenge.
Over the past three years, the team at Retail Week has been overhauling all the criteria in all of
the categories to make it as explicit and clear as possible what our illustrious panel of judges
is looking for in each category.
Each January, I chair the industry leaders that make up our judging panel. It is a long,
challenging but incredibly rewarding day. Our judges really understand the importance of
these awards, and deliberate carefully to make sure we look at every aspect of the entries.
I am always asked what makes a great entry stand out. So here are my three top tips as
chair of judges:
1.
Read the criteria and answer the questions directly - it sounds obvious but many entries
fail to do this and the judges constantly check and recheck the criteria in the process.
2. Ensure you submit clear financials where required. The panel is entirely confidential,
no information is shared outside of the judges but statistics to back up your narrative
make a huge difference.
3. Please submit any supporting materials that are relevant and asked for in order that the judges
can have all the information presented to them.
Each year I carefully review all my judges and this year is no exception. Please turn to page 3 to see
the outstanding judging line-up for 2016.
I wish you the best of luck for the Retail Week Awards with Oracle 2016.
Chris Brook-Carter, Editor-in-Chief, Retail Week
awards.retail-week.com | 020 3033 2657
TOP TIPS
Here are some top tips from our Executive Editor, George MacDonald
1.Be concise as well as comprehensive. While it’s valuable to provide as much relevant information
as possible your chances of success will be improved if you can make very clear, very quickly,
how your entry meets the criteria and what makes it stand out.
2.Check that you have addressed the award criteria before finally submitting your entry. Otherwise
excellent entries can fall at the first hurdle if information on a key criterion is omitted.
3.Be as specific as possible. A statistic that illustrates success will be more powerful than a generic comment.
4.Choose your categories carefully. One or two powerful entries in categories in which you have
excelled stand a better chance of success than across the board entries in every category.
5.Remember that the information you provide remains confidential to the judges. You can be
confident that information which may be seen as sensitive (such as sales changes etc) will not be
shared more widely – and such information often provides the best illustration of success.
PRESS AND PR
Summary of the press coverage winners received in 2015
Social media reach:
6.6 million
Media coverage:
53 pieces
Audience reach:
87,307,912
Coverage highlights include:
The Times, Sunday Telegraph, Yahoo
Finance, Liverpool Echo and Kingfisher
“The difference with Retail Week Awards is its business related rather
than just product focused, so to get recognition for the brand as
a whole, something we’ve invested so heavily in over the past few
years, is just incredible.”
Winner, Range of the Year, Lidl
awards.retail-week.com | 020 3033 2657
THE 2016 JUDGING PANEL
Alan Giles
Associate Fellow, Saïd Business School, University of Oxford
Alan is an Associate Fellow at Saïd Business School,
Oxford where he teaches a course on retailing on
the MBA programme, and an Honorary Visiting
Professor at Cass Business School. He is currently
a non-executive director of Rentokil Initial plc and
The Competition and Markets Authority. He was
Chairman of Fat Face, the 200 store active lifestyle
casual clothing brand owned by Bridgepoint Capital
from September 2006 until July 2013, and was
Chief Executive of HMV Group until September
2006, having led its leveraged buy-out in 1998 and
subsequent LSE flotation in 2002. From 1993 to 1998
he was Managing Director of Waterstones, and earlier
in his career he worked in various marketing roles for
Do It All, WH Smith Retail, and Boots. He was a nonexecutive director of Somerfield plc until 2004 and
Wilson Bowden plc until 2007.
Alex Baldock
CEO, Shop Direct
Alex Baldock joined Shop Direct as CEO in September
2012 and is spearheading its transformation from a
catalogue business into a world class digital retailer.
Under Alex’s leadership, Shop Direct, the UK’s fourth
largest online retailer with annual sales of more than
£1.7 billion, has moved into profit for the first time
in a decade. The retail group, which includes digital
department stores Very.co.uk and Littlewoods.com,
is now delivering strong growth with pre-tax profit
surging 512% to £40.4m in its last financial year. Over
the past two years, customer satisfaction has soared
24 points and employee engagement has also risen to
a record high. Alex has helped focus the business on
its purpose of making good things easily accessible to
more people.
Angela Spindler
CEO, N Brown Group
Angela started her career in FMCG sales and
marketing roles with Cadbury Schweppes, Coca Cola
and then Mars. In 1997 she joined Asda. She stayed
at Asda for 10 years, in that time she held a variety of
positions: Property and Store Development Director,
Food Trading Director, Marketing Director and finally
Global Managing Director for George clothing. She
joined Debenhams plc as Managing Director in 2007
but within a year took up the opportunity to be CEO
of a Private Equity backed value retail business “The
Original Factory Shop”. She joined N Brown Group plc
as CEO on 1 July 2013, an opportunity she describes as
“the perfect fit”.
Beth Butterwick
CEO, Bonmarché
Appointed to the Group in 2011, Beth led the
turnaround of the new business strategy. This enabled
the acquisition of the business and assets of the
Bonmarché group by Bonmarché Limited, an affiliate
of Sun Capital Partners, Inc, in January 2012. With
over 21 years’ retail experience, Beth started her career
as a graduate trainee with Marks & Spencer plc where
she progressed to Head of Buying for the Accessories
Group. She joined Gap Inc as part of the Senior
Management Team responsible for the European
expansion. Following this, she was appointed as
Commercial Director at MS Mode BV, based in
the Netherlands, where she played a key part in its
performance improvement, prior to its acquisition by
Excellent Retail Brands Group in January 2011.
Catriona Marshall
CEO, Hobbycraft
Catriona Marshall is the Chief Executive of multichannel retailer Hobbycraft, which specialises in arts
and crafts. Catriona is the former Trading & Marketing
Director of specialist pet food and accessories retailer
Pets at Home, where she was responsible for its brand
and in-store customer proposition development as
well as its multi-channel presence. She joined Pets at
Home in 2003 from Wal-Mart, where she was Private
Label Director for Wal-Mart Europe and had worked
previously for Mondelez and Mars Confectionery.
Ian Filby
CEO, DFS
As CEO of DFS, Ian Filby has brought a fresh approach
to the furniture store changing its image with the
resultant increase in EBITDA from £72m to £86m.
As a retail expert, Ian champions the importance of
marketing and has a focus on the customer being
central to everything he does. Ian joined Boots as a
Retail Marketing Trainee and subsequently enjoyed a
number of Buying and Marketing roles culminating
in his appointment to the Boots Executive 10 years
ago, mainly as Trading Director. Ian left Boots in
July 2009 although he remained there as a part
time Consultant until September of 2010 as well as
being their representative on the BRC where he was
Honorary Treasurer. During this year of plurality, Ian
was Interim CEO of Groupe Aeroplan London (Nectar)
for 6 months and remained a non-Executive member
of their Group Advisory Board for a further three years.
Mark Newton-Jones
CEO, Mothercare
Mark Newton-Jones is the CEO of Mothercare Plc, the
leading global retailer for parents and young children.
The Mothercare group is comprised principally of
two major retail brands with international appeal;
Mothercare and Early Learning Centre, and has
more than 1,500 stores in 60 countries. Mark was
appointed as Interim CEO in March 2014, taking
up the position of CEO in July 2014. Under Mark’s
leadership the business has launched an ambitious
turnaround plan to develop a digitally-led business,
supported by a modern retail estate offering style,
quality and innovation in product and great service for
its customers worldwide. Prior to joining Mothercare,
Mark was CEO of Shop Direct Group, a position he
held for almost ten years. Mark holds two nonexecutive director positions at boohoo.com and Pockit
and is Chairman of Graduate Fashion Week.
Matthew Williams
CEO, Topps Tiles
Coming from a family of retailers, Matt got the retail
bug early, working in stores at the weekend while still
at school. Joining Topps Tiles as Property Director in
1998 soon after its IPO he spent the next six years
expanding the Group’s UK store base, acquiring more
than 200 new sites, which still make up a large part
of the store portfolio today. Promoted to the role of
Chief Operating Officer in 2004 he was a key member
of the team that established Topps as the leading
independent tile retailer in the UK. Stepping up to the
CEO post in 2007, his fanatical approach to customer
service has since driven Topps market share to new
records. Away from work, he is a keen skier, mountain
biker and walker.
awards.retail-week.com | 020 3033 2657
THE 2016 JUDGING PANEL
Mike Shearwood
CEO, Karen Millen
In March 2013 Mike took over the newly independent
Karen Millen, as CEO. The brand trading from 56
countries in both North and South hemispheres, derives
over 60% of its sales from the international markets,
with its couture inspired fashion all being designed
exclusively in its London atelier. Mike was previously
CEO of Aurora Fashions, which included the brands
Coast, Oasis, Warehouse, alongside Karen Millen
and remains as a non-executive Director on each of
their boards. Prior to Aurora Fashions, Mike was UK
Managing Director of Inditex, having joined in January
2000 as Managing Director for Zara UK. Over the
subsequent seven years and prior to joining Mosaic,
Mike introduced five other Inditex brands to the UK and
Irish markets. Mike has also held various senior roles at
Vision Express and is a qualified optician.
Nigel Oddy
CEO, House of Fraser
Nigel Oddy, Chief Executive Officer, House of Fraser,
has over 35 years’ experience in the retail sector. His
skill base covers retail, merchandising and buying,
as well as sourcing. He has worked with factories
across the world and has spent an extensive amount
of time in the Far East. His first 23 years were spent
with Marks & Spencer, which included time in Store
Management, Buying and Merchandising, and setting
up the Sourcing office and running the retail operation
in Hong Kong. Following this, Nigel spent a number
of years as MD of a small family owned Furniture
Business in the North East of England, and then he
joined SB Capital, an American private equity investor.
Nigel joined House of Fraser following the takeover
of the Business by the Highland consortium in Jan
2007, initially as Director of Home and Hospitality, but
subsequently he took responsibility for Merchandising,
Store Development, Marketing, Planning and Trading
and International.
Peter Ruis
CEO, Jigsaw
Peter Ruis is the CEO of the Jigsaw group, responsible
the business worldwide, including the Shop at the
Bluebird. Jigsaw is one of the few remaining family
owned fashion retailers, retaining a successful
multi-channel presence on the British high street,
within department stores, and in the US, Middle East,
South Africa, Singapore, Ireland, and Australia. In a
challenging market the brand has bucked the trend,
driving double digit like for like, and exponential profit
growth. Creatively Jigsaw has once more carved
out a unique niche with subversive campaigns, the
new lifestyle Duke Street Emporium, and soon to be
launched luxury line. Peter started his career at Marks
and Spencer as a graduate trainee in 1989.
Phil Whittle
Head of Store Operations, Schuh
Phil has worked in the retail trade since 1984 having
started as a Saturday boy in his local greengrocers. His
first full time job was as a Retail trainee with Harrods
when he joined in 1987. In 1990 he joined Clarks shoes as a
Trainee store manager and I progressed through a number
of store management positions until he was eventually
seconded to their training department. In 1994 he joined
River Island as a Regional Footwear Manager for the North
and then in 1996 moved to schuh as Northern Regional
Manager. He has progressed through the business over
the past 19 years to his current position as Head of Store
Operations where he has overall responsibility for an ever
increasing 106 stores and 11 field managers.
Richard Pennycook
CEO, The Co-operative Group
Richard is Group Chief Executive of the Co-operative
Group, he has nearly 25 years’ experience in retail,
starting with the management buyout of Allders in the
late 1980s, where he was the CFO of European Duty
Free and ran the North American operation for a time.
Over the years, he has been involved in the growth of
Morrisons, J D Wetherspoon and the turnarounds of
Laura Ashley, Welcome Break and Bulmers. Previously
a non-executive director of Richer Sounds, Richard is
also non-executive Chairman of The Hut Group.
Rob Templeman
Chairman, Gala Coral
As well as being Chairman of Gala Coral Group, a role
he assumed in November 2010, Rob Templeman
is also Chairman of the RAC. Rob has over 25
years’ experience in consumer-facing businesses.
He has been the Chief Executive of some of the
largest companies in the UK, including Debenhams,
Homebase, Harveys Furnishing Group and Halfords,
where he was also the Chairman. Previously, Rob has
also held the roles of Chairman of the British Retail
Consortium, and Chairman of the charity Graduate
Fashion Week. In addition, Rob was also a Trustee of
the charity CHILDREN with CANCER UK, and chaired
the committee for their annual Ball.
Stephen Robertson
Non-Executive Director, Timpson Group
Stephen is chairman of Business West, nonexecutive director of fast growing Timpson Group,
Hargreaves Lansdown plc and Clipper Logistics plc.
He also serves on the advisory boards of Legend
Exhibitions and Retail Week. Stephen’s career started
in marketing roles in fmcg businesses – Unilever,
Alberto Culver, Mars Inc, Mattel – before serving on
the boards of major UK retailers. Stephen spent 7
years as marketing director at B&Q before leading the
acquisition of Screwfix Direct which he then chaired
through a period of strong growth. He went on to
become director of communications at Kingfisher plc
and took the helm of the Ellen MacArthur sponsorship
programme. Subsequently, he served on the boards
of WH Smith and Woolworths. Stephen was Director
General of British Retail Consortium for 5 years to the
end of 2012.
Vanessa Gold
Managing Director, Ann Summers
Vanessa Gold is Managing Director of Ann Summers
one of the UK’s most well-known high street retailers
offering customers a unique shopping experience.
Ann Summers is one of the UK’s most successful
family run businesses with 145 retail stores, a thriving
e-commerce site and over 5,000 party planners.
Vanessa appeared on Channel 4’s Undercover Boss
which gave her and the Ann Summers board the
opportunity to understand what their customers really
want. Ann Summers has since partnered with Shop
Direct and is now their no1 lingerie brand, Superdrug
and more recently ASOS. Although her key focus is
to continue to strengthen the brand identity in the UK
with a complete portfolio review, store refurbishment
plan and web re-platform she is also keen to develop
the brands international journey.
awards.retail-week.com | 020 3033 2657
CATEGORIES
Customer Experience Initiative of the Year
Pure-play Etailer of the Year
Highlighting an initiative launched by a retailer that delivers
new standards in customer service and experience, this
award is looking for examples of excellence that have been
introduced during the last 12 months that demonstrates
your business understands the commercial benefits of a
commitment to customer service and providing a great
customer experience. It is open to retailers operating
through any combination of channels. This is a wide
ranging category which may include for instance anything
from queue busting initiatives to in-store dining or website
navigability. For pure-play retailers entries should be overall
projects rather than a specific technology implementation
(The latter should be entered in the Customer Technology
Innovation of the Year category.)
This category is intended to celebrate excellence among
those retailers which trade only online. Specifically it is
intended to reflect excellence in the sector in the last 12
months. They may also use catalogues to drive online sales.
The Deloitte Employer of the Year
An award that not only identifies the retailer
demonstrating a commitment to make their business
a great place to work but one that recognises that an
engaged workforce are the best brand advocates a
retailer can have. Retailers have to fight hard to recruit
and retain people and this award aims to highlight those
businesses that have put people at the heart of their
overall strategy. It also champions those retailers that
leverage an engaged workforce to deliver great customer
experience. This award is open to all retailers, regardless
of turnover or size.
Marketing/Advertising Campaign of the Year
This category recognises any marketing initiative - whether
an advertising campaign, promotion, sponsorship or online
marketing initiative - which has delivered measurable
results for the retailer. The judges will be looking at the
campaign strategy, the creative execution and most
importantly, evidence of tangible success.
Multichannel Retailer of the Year
This category is open to retailers which trade across
a combination of channels including both stores and
digital platforms. The judges will be looking out for
how the business over the last 12 months has used
its combination of channels to grow sales and profits,
improve customer service and exploit new opportunities
for growth. The emphasis is on how these channels have
been leveraged as a whole rather than the performance of
any one channel.
Own Brand Range/Product of the Year
Own brands are increasingly at the heart of retailers’
strategies, providing a point of difference and a hot
bed of innovation. This award is designed to recognise
the role and importance of private label and own brand
ranges and products, house brands and exclusive tie ups
in delivering growth for their retailers. The judges will be
looking for evidence of ranges and products that have
had an outstanding 12 months, delivering growth for their
retailers and products in tune with their customers’ needs.
International Growth Retailer of the Year
Highlighting the growing importance of overseas
expansion for British retail, this award celebrates the
outstanding work of UK retail brands abroad. This
award recognises the best of British retailing abroad,
whether it is an initiative launched by a UK retailer in
new or current markets that has driven growth or the
outstanding operation of an existing strategy that has
delivered outstanding results in the last 12 months. The
judges are looking to reward The UK’s most outstanding
international operator. It is open to retailers operating
through any combination of channels.
The Audit Partnership Corporate Social
Responsibility Initiative of the Year
Highlighting an initiative launched by a retailer that
delivers new standards in corporate social responsibility,
this award is looking for examples of excellence that
have been introduced or achieved during the last 12
months that positions the business as a leader in CSR.
It should not only provide clear environmental, social
or philanthropic benefits but also deliver a benefit to
the retailer. It is open to retailers operating through any
combination of channels.
awards.retail-week.com | 020 3033 2657
CATEGORIES
The Zensar Technology Initiative of the Year
Supply Chain Initiative of the Year
A category that aims to recognise the critical and central
role technology plays in British retail. This award is
designed to celebrate the retailer that is leading the
way in leveraging technology in its overall business
strategy. It is seeking out the technology projects that
have transformed multichannel offers, supply chains
or store operations, delivered new routes to market
or uncovered efficiencies and improved margins. This
award is designed to throw a spotlight on the large
scale technology initiatives that are underpinning retail
strategies and is open to all retailers, regardless of
turnover or size.
A category that aims to recognise the outstanding supply
chain initiative in retail over the last year. Transformation
of the retail supply chain, from sourcing strategies,
warehouse and distribution centre advancements
and delivery and last mile innovations have been the
backbone to many of the great leaps forward the industry
has made in the last few years. This award is designed
to throw a spotlight on those initiatives and highlight
their importance to progressive retailing. It is open to all
retailers, regardless of turnover or size.
The Island Pacific Speciality Retailer of the Year
In this award, we are looking for services, applications or
capabilities that have been designed with the customer
at their core. Retail is increasingly filled with customerfacing initiatives, enabled by technology, which are
helping to change the industry. Whether this is an app
or an in-store technology led service, the projects we’re
looking for are often smaller scale than traditional IT
projects, and are designed to solve a specific customer
problem or meet a single customer need.
At Retail Week we are seeing more and more retailers
innovate to create a seamless customer experience, and
this award seeks to recognise this. These projects may
not always be large, business-transforming initiatives,
but they are significant for using newer technologies and
reflecting new ways of thinking in retail.
This award is aimed at giving recognition to the specialist
retailers that focus predominantly on one major product
category or one specialist sector, which contribute
to a USP for that retailer. The winning retailer will be
able to demonstrate how this specialist position in the
market and its specialist knowledge around its offering
have given it a unique market position and delivered
outstanding business performance. Speciality retailers of
all turnovers and operating through any combination of
channels are eligible to enter.
The Realys Store Design of the Year
This category is open to all retail sectors and all sizes of store,
new and refurbished. The judges will be looking for innovation
and creativity in the design of the store, which should be in the
UK. They will also consider a format that can demonstrably
show a sales uplift following the implementation of the store
design and an indication that it will help deliver profitable
growth to the retailer in the longer term.
Customer Technology Innovation of the Year
The following categories cannot be entered; the
shortlist and winner will be selected by our panel
of judges
Growth Retailer of the Year
The Clarity Retail Leader of the Year
Store Manager of the Year
Who is the UK’s top store manager? This category is
open to all store managers no matter what size their
store or business. Managers can enter themselves or
can be put forward by their company, but in the case of
the latter the individual store manager must have given
their consent to be nominated. The judges will be looking
for excellent retail skills, inspirational leadership, proven
general management skills and ability to deliver the
brand’s customer service values.
International Retailer of the Year
Retailer of the Year
The Oracle Outstanding Contribution to Retail
Entries close on 2 October 2015
Submit your entry at
awards.retail-week.com
awards.retail-week.com | 020 3033 2657
HEAR FROM OUR WINNERS
“It’s recognition from the industry, finally some of our peers see what we do and having them
understand what we do makes us feel quite special. ”
Winners, The Oracle Retailer of the year 2015, Ted Baker
“These are the most important awards in the UK in this industry.”
Winner, The Clarity Retail Leader of the year award 2015, Stefano Pessina, Walgreens Boots Alliance
“It’s a huge honour to win. They’re well known as the Oscars of the retail industry.”
Winners, The Deloitte Employer of the year award 2015, ao.com
“It’s a very prestigious awards, it’s something that is actually recognised across the industry
and will be benefiting our business going forward.”
Winners, The Wincanton Supply Chain Initiative of the year award 2015, Shop Direct
“It’s the pinnacle awards of the retail industry, we attend here every year. We’re just really proud;
everyone wants to win an award.”
Winners, The Island Pacific Speciality Retailer of the year award 2015, The Entertainer
“To be recognised by the retail industry, all of our peers and other great retailers is just a
fantastic accolade.”
Winners, The Serco Customer Innovation of the year award 2015, Argos
“Winning this award is one of the best feelings we’ve had in a long time.”
Winners, The Zensar Retail Technology Initiative of the year award 2015, Shop Direct
“These are the big awards; they are the ones that everyone really wants to win. They’re the best
of retail so of course this is where we want to be. ”
Winners, The Audit Partnership Corporate Social Responsibility Initiative of the year award 2015, B&Q
“We’ve won a few Retail Week Awards over the years and I’ve got to say every year it’s the same
excitement and sense of achievement and everyone in the company just feels great for winning.”
Winner, Retail Leader of the Year, Nick Robertson, ASOS
“It’s recognition from our peers, it’s support from the retail community and it’s a really fantastic
endorsement.”
Winner, Retail Destination of the Year, Trinity Leeds
“Retail Week Awards gives the business credibility on a grander scale within your own peer group.”
Winner, Speciality Retailer of the Year, Screwfix
“You should be incredibly proud that you’re here today – this is the beginning. The fact that
you’re here means you have achieved. You’re about to start a journey that’s going to be so
exciting…your future begins now.
”
Theo Paphitis, Chairman, Ryman Stationery
awards.retail-week.com | 020 3033 2657
LAST YEARS WINNERS
Winner: Clarks, iPad Foot Gauge System
The Trinity Mirror Solutions Marketing/Advertising Campaign
of the Year
The OC&C Strategy Consultants Pure-Play Etailer of the Year
The Michael Page Own Brand Range/ Product of the Year
Winner: Shop Direct
Winner: Primark, P.S. Beauty
The HP Multichannel Retailer of the Year
The Audit Partnership Corporate Social Responsibility
Initiative of the Year
The Veredus Customer Service Initiative of the Year
Winner: Argos
Winner: John Lewis, The Bear and the Hare
Winner: B&Q, Greener Gardening Initiative
awards.retail-week.com | 020 3033 2657
LAST YEARS WINNERS
The Wipro International Growth Initiative of the Year
The Zensar Retail Technology Initiative of the Year
Winner: Primark, New Market Expansion
Winner: Shop Direct, Experimentation at Scale
The Serco Customer Innovation of the Year
The Island Pacific Speciality Retailer of the Year
Winner: Argos, Digital Christmas Gift Guide
Winner: The Entertainer
The ISG Store Design of the Year
The Wincanton Supply Chain Initiative of the Year
Winner: LloydsPharmacy, Betterlife Store, Leeds
Winner: Shop Direct, Project Delight
Highly Commended: The White Company, Norwich
awards.retail-week.com | 020 3033 2657
LAST YEARS WINNERS
The Deloitte Employer of the Year
The Tata Consultancy Services Store Manager of the Year
Winner: Astone Davids, Topps Tiles, Croydon
Winner: ao.com
Highly Commended: Tom Currie, Marks & Spencer, Nugent Park, Orpington
Highly Commended: Shop Direct
The Heidrick and Struggles International Retailer of the Year
The AlixPartners Growth Retailer of the Year
Winner: Aldi
Winner: The Hut Group
The Clarity Retail Leader of the Year
The Oracle Retailer of the Year
Winner: Stefano Pessina, Executive Vice Chairman and
Acting Chief Executive Officer, Walgreens Boots Alliance
Winner: Ted Baker
Outstanding Contribution to Retail
Winner: Sir Ian Cheshire
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