Social Creativity Dr Rob Saunders [email protected] What is Creativity? How do we decide what is creative? What is the difference between creative and innovative? Who can decide what is creative? Can the creator decide that what they do is creative? How do we decide if a computer is creative? What would the test be for computational creativity? Creativity Creativity is the ability to produce work that is both novel and appropriate. (Sternberg and Lubart, 1999) What does it mean for something to be novel? What does it mean for something to be appropriate? Who can decide what “novel and appropriate mean? Boden’s Creativity Margaret Boden proposed that creativity can be broken down into two concepts: Psychological Creativity (P-Creativity) P-Creativity is when a person creates something that they’ve never created before. Historical Creativity (H-Creativity) H-Creativity is when a person creates something that no-one has ever created before. Gardner’s Creativity Howard Gardner proposed a similar way to break down creativity into two types: Small-c creativity Small-C creativity is the type of everyday creativity that we all have to do to solve problems or produce work. Big-C Creativity Big-C Creativity is the type of creativity that changes society through the impact of some work on others. Creative Systems Mihaly Csikszentmihalyi argues that creativity cannot be defined in isolation to society and culture Society and culture play an essential role in the production and evaluation of creative works Creative processes are in the interactions between individual, society and culture The society and culture associated with a creative practice are called the field and domain DIFI Model of Creativity CU LTURAL INF TS C S IT SELE C MATION OR IA OC TY AT E S N O V E L AL NER N GE PERS O INDIVIDUAL FIELD L TR AN S M RE AT DOMAIN Y IT IV S DIFI = Domain Individual Field Interaction Computational Creativity How does a better understanding of social creativity help us develop creative systems? Can we develop computer models of social creativity? What could models tell us about human creativity? Can we develop creative tools using artificial societies? What advantages do artificial creative societies have? Can we combine human and artificial creative societies? Can humans and computers collaborate socially? Modelling Social Creativity A computational model of social creativity needs to capture how individuals interact. The simplest computational model of individual creativity is the generate-and-test model Liu extended this simple model to social creativity with the dual generate-and-test model Individual Generate-and-Test Socio-Cultural Generate-and-Test Dual Generate-and-Test 3-!-+-36-%1!/2-%,+-%)!$%!12-!-+-36-%1;3-*)1$'-;1,;);+,&-*!0-%0-! ,! $%&$'$&()*! .)%! &$.1)1-! 12-! .,**-.1$'-! -')*()1$,%0! ,<! 72,+! )%&! 2-5! .)%! ,%*5! 135! 1,! $%<*(-%.-! ,12-3! $%&$'$&()*0! 85! -H/,0$%6! 12-+ )%&!12-$3!/-30,%)*!-')*()1$,%09!I2-!-+-36-%.-!,<!+).3,;*-'-*!.3-)1$ .1$,%0!,<!$%&$'$&()*0!)1!12-!+$.3,;*-'-*!$0!$**(013)1-&!$%!J$6(3-!K9L9! Modelling Emergence ! $%&'()*+'M!8-2)'$,(3;8)0-&!)//3,).2!1,!12-!01(&5!,<!-+-36-%1!.3-)1$'-!8-2)'$,( -!*-'-*!,<!0,.$-15!85!+,&-**$%6!12-!8-2)'$,(3!,<!$%&$'$&()*0!E)<1-3!N)%61,%D!O#P# Artificial Creativity Rules for creating artificial creativity: The model contains a society of agents situated in a cultural environment There is no agent that can direct the behaviour of all of the other agents There are no rules in the agents or the environment that dictate global behaviour Agents interact with other agents to exchange artefacts and evaluations Agents interact with the environment to access cultural symbols Agents evaluate the creativity of artefacts and other agents *$/9!M)%!N%/!$'!&'7.*+5!$)*&!3-'87%6!*&!$'!-%(7*&%!$)($!$)%!3%-&'+(7!,-%($*.*$/!$ %(,)!*+0*.*01(7!,(+!8%!1&%0!$'!0%.%7'3!(!&',*'2,17$1-(7!$%&$!4'-!,-%($*.*$/9!M ,17$1-(7! ,-%($*.*$/! $%&$! ,(+! 8%! 6'0%77%0! 8/! 3%-6*$$*+5! $)%! ,'661+*,($*'+! ,$&!(+0!%.(71($*'+&!'4!3%-&'+(7!,-%($*.*$/!8%$;%%+!*+0*.*01(7&9!I+!*771&$-($*'+ 0*.*01(7&!,'661+*,($*+5!,-%($*.*$/!%.(71($*'+&!*&!*771&$-($%0!*+!@*51-%!"9F9! Inter-Individual Interactions ! !"#!$!#%&'() *+,-./0( 1234235( *+,4<68( 5/3/+782,3 '(%)*+,+*$ %,)0/)*+"! !"#!$!#%&'(& *+,-./0( 1234235( !"# *+,4<68( 5/3/+782,3 6+/782928:( 8/;8( $%& !"# '(%)*+,%# -("./'*! $%&# -"*%!*+)00$# '(%)*+,%#-("./'*! $%& 6+/782928:( 8/;8( ! 8(0*/2! /2$'+*,$/(2! &(</,%! '2-1+'-! $.*$! 2(! /28/:/81*<! /-! *<<(?'8! $ !?(+B!$(!$.'!8(0*/[email protected];!*$!<'*-$!(2'!($.'+!*6'2$!01-$!)/28!*2!/28 *$/:'!9')(+'!/$!/-!'2$'+'8!/2$(!$.'!8(0*/23! 26!$.'-'!*0'280'2$-!$(!G/1F-!81*<!6'2'+*$'=*28=$'-$!+'-1<$-!/2!$.'! $1+*<!,+'*$/:/$%!/<<1-$+*$'8!/2!C/61+'!"3H3! Artificial Creative Societies ! !"#$% %&'(")* !"#!$!#%&' !"#!$!#%&'( !"#!$!#%&'( !"#!$!#%&'( !"#!$!#%&'( !"#!$!#%&'( !"#$%&'#( )"*+,!%-( !"#!$!#%&'( !"#!$!#%&' ! !"#$%&'()*+'@.'!*+$/)/,/*<!,+'*$/:/$%!0(8'<!()!-(,/(=,1<$1+*<!,+'*$/:/$%3' Digital Clockwork Muse The Law of Novelty Clique Formation Inter-Clique Communication w well an artefact ‘performs’ rotation or reflection”. e 2 shows a sample artefact based on a two-dimen tation, and a number of structure features perceived by agents. table is inserted in the text after the first reference to it. Tab d and table captions (in 10 pt Times New Roman are placed , centred, and have the following style: Modelling Socially Creative Design Two-dimensional representation of design artefacts and perceived f Sosa, R. and Gero, J. S. (2005) Social models of creativity: Integrating the DIFI and FBS frameworks to study creative design, Computational and Cognitive Models of Creative Design VI, pages 19–44. e 3 shows a sample set of behaviours represented by geo adopters that play the promoter role. Therefore interpretations that serve to evaluate artefacts for entry remain constant over time. In contrast, in societies with lower T and therefore where influence is distributed rather than concentrated there is a higher change rate of gatekeepers. Consequently, more diverse evaluations of artefacts mean more artefacts are submitted to the repository. As an effect, designers in general tend to receive more recognition for their work. Modelling Socially Creative Design Gate-keeping Effects Repository size Y 200 100 0 1.0 Tie strength T 0.0 Socially Creative Design Tools How can we use artificial creative societies to support human creativity? How can artificial creative societies be used to create works automatically? How can artificial creative societies be used to create works with humans? The Intelligent Logo Project for Tribal DDB
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