OUR ELECTION CAMPAIGN
EDINBURGH WEST
2010 Election Result
%Vote
40
35
30
25
LibDem
20
Labour
15
Con
SNP
10
5
0
LibDem
Labour
Con
SNP
2015 Election Result
%Vote
40
35
30
25
LibDem
20
Labour
15
Con
SNP
10
5
0
LibDem
Labour
Con
SNP
Change in % Vote
Turnout 76.5%
14.3% swing LD to SNP
40
30
20
LibDem
Labour
10
Con
SNP
0
LibDem
-10
-20
Labour
Con
SNP
The Campaign Team
Jamie Bruce – Surveys & Canvassing
Ian Grant- High Viz and Election Agent
Tony Grahame - Campaign Manager
Fergus Henderson - Deliveries/Leafleting/Hubs
Bob Glen – getting the vote out GOTV
Colin Keir - Political Advice/National liaison/Candidate support
Mary Knox - Finance/Data entry
Tony Sutton - Opposition intelligence
Frazor Murphy & David Brooks – leaflet writing & design
Gareth Quinn - Key Grip and Best Boy
Michelle Thomson- best candidate ever
Key Elements to Winning
• Voters recognising – we can win
• Talk to voters
• Voter Identification
• Targeting
• Postal Vote Recruitment
• Getting the Vote out
• High Visibility
• Communication Strategy
Challenges
Short campaign – under 3 months
Late selection of candidate
Winter – dark nghts
Full budget for short campaign
Keeping positive
Communication Strategy
Tune in to the political mood
Curve of engagement
Referendum……..Christmas.New Year…….Domestic Issues………National Campaign…Election
Communication Strategy
Tune in to the political mood
Curve of engagement
Referendum……..Christmas.New Year…….Domestic Issues………National Campaign…Election
Talk to Voters
•
•
•
•
•
•
Doorstep surveys
Street stalls
Newsletters and feedback
Elected representatives
Social Media
Website
VOTER ID
73,146 Voters
38,794 Houses
We now have many identified SNP voters
We have ID’d a significant part of the electorate
Doorstep Surveys
Local Surveys
Named
Supported by Elected Representatives
Feature Candidate
Knock In
Virtuous Circle of Feedback and Newsletter
Local Issues picked up and responded to
High visibility
Meet the voter
Feedback Newsletter
Legacy
•
•
•
•
•
Bank of email addresses
mobile phone numbers
Data on switching
Issues raised by electorate
Personal contact and communication
Getting our Vote Out
Postal Vote Recruitment
Postal Vote Knock-up
Supporters Communications
Envelope stuffers and Labelers
Telephone contact
Reading System
Polling Day Knock-up
Email knock up
RESULT
What now?
Keep the campaign momentum going
Thank you communication
Feedback to points raised
Communicate survey results
Recruit members
Recruit postal voters
Input marked register
Activate training
Record delivery runs on Activate
Plan and start the Scottish Parliament election
Thank You