ISMEA MONITORING MARKET SYSTEM:
FRUIT AND VEGETABLES
PRICES OBSERVATORY
An example of the Italian collection prices system
Patrizio Piozzi
Roma 19/12/2012
ISMEA MONITORING MARKET SYSTEM: FRUIT AND
VEGETABLES PRICES OBSERVATORY
1. Ismea general overview
• Tasks and goals
• The monitoring market system
2. The fruit and vegetables Observatory:
• Goals
• How it works
• The results: on the web site
www.ismeaservizi.it
ISMEA The Institute of Services for the Agricultural and
Food Market - is a public body established in 1987
 informative about agricultural and food
markets
In accordance
the DLgs n. 419
of 29/10/99
realises
services:
 financial
 insurance
 land management, rural land improvement
and agricultural turnover
 technical assistance to all Italian Public
Administration
To promote:




To support
Agricultural and food
system
(agricultural,
financial, insurance,
industrial
stakeholders, public
administrations and
consumers)
improving market transparency and information
relationship between bank and insurance system
increasing the companies' competitiveness and reducing their risks
reducing production and market activities risks
ISMEA MARKET AND INFORMATIVE SERVICES ARE BASED
ON LONG TERM EXPERIENCE STATISTICAL TOOLS
Data collection
Network
 Farm gate prices
 Wholesale prices
 Comsumption prices
 Production costs
 Lands market
Observatory
Panels
 Farms
 Agro-industry firms
 Retail operators
 Consumer panel
monitoring household food
consumption
 Organic products
Observatory
 Geographical and origin
indication Products
Observatory
Data
Analysis
 Annual economic and
financial report
 Short term quarterly Report
for each agricultural sector
 Weekly News about market
trends
 On demand studies and
analysis
 Land market annual report
ISMEA set of tools for food chain monitoring
DATAWAREHOUSE
S
u
p
p
l
i
e
r
s
Purchase
prices of the
means of
agricultural
production
collection
network
Export
Farms
Wholesalers
Farm gate
prices
collection
network
Farms panel
DB foreign trade
Grocery retailers
Agro industry firms
panel of first and
second industrial
processing
Panel of retail
operators
Wholesale price
collection network
Traditional retail
Food firms
DB of indication of origin
products
Company balance sheets data
Ho.re.ca
Import
DB foreign trade
Balance sheets for main products
5
Consumer panel
monitoring
household food
consumption
Product chain
Households
consumption
Consumption
price collection
network by
retail operators
PARTNERSHIP
EU
Institutions
National
institutions
Mipaaf, AGCM,
mr. prezzi, Nas, …
DG agri, Eurostat,
forecast working group,
…
International
Associations
agr., OP, …
Amis, Franceagrimer
…
Food Processors
Associations
body
Credit
Insurance
ABI (Unicredit, Bnl,
BPop, Mps, …),
Ania, Asnacodi
6
Aia, Avitalia, Italia
ortofrutta, …
Food company
Müller, Findus, …
ISMEA COLLECTION PRICE NETWORK – AN OVERVIEW
The Ismea informative asset is based on a data collection Network used for
agricultural prices and costs monitoring.
The prices survey network - certified in accordance with the UNI EN ISO
9001:2008 – is organized on:
 250 expert interviewers who look for and collect data and market informations
 400 places of survey on national territory for farm gate prices
 6.000 farm gate prices collected weekly for further 600 products
 50 wholesale markets
 17 GDO companies with 800 iper/super for consumption prices collection
 500.000 consumption prices collected weekly about further 5.000 products
 20 places of survey for production technical means prices
 300 typology of production technical means monthly monitoring
NATIONAL FRUIT AND VEGETABLES PRICES
OBSERVATORY - GOALS
 To make available the prices of the most important fruit
and vegetable products
 To compare prices at different stages of the supply
chain, by homogenizing of the products classification
 To follow the prices formation along the chain checking
any anomalous behavior
THAT IS
MARKET TRANSPARENCY
NATIONAL FRUIT AND VEGETABLES PRICES
OBSERVATORY - STRUCTURE
The national fruit and vegetables observatory as a part of Ismea price survey,
operates along the entire supply chain, from farm gate to retail
Farm
gate
network
Interviewers
 Citrus: 9
 Fruits: 24
 Vegetables: 24
Products
 Citrus : 5
 Fruits : 15
 Vegetables : 30
Places
 Citrus : 8
 Fruits : 25
 Vegetables : 38
price
Wholesale markets
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BOLOGNA
CAGLIARI
GENOVA
TREVISO
UDINE
BRESCIA
FONDI
PESCARA
TRIESTE
VERONA
TORINO
Products
 Fruits and citrus: 22
 Vegetables: 38
Consumer prices network Retail operator
 16
Products
 Citrus : 6
 Fruits: 15
 Vegetables : 43
 Processed fruits and citrus:
10
 Processed Vegetables : 34
Places (Province)
 83
Stores
 800
NATIONAL FRUIT AND VEGETABLES PRICES
OBSERVATORY – HOW IT WORKS
 Colletting data from real bargaining (at wholesale and consumer level)
 organizing prices in a Datawarehouse
 standardizing of the products classification
 processing data with appropriate weighting
 making available several kinds of processing data:
 with different levels of aggregation;
 at national or local level;
 covering different time intervals.
NATIONAL FRUIT AND VEGETABLES PRICES
OBSERVATORY – THE RESULTS
AS WELL AS MOST PART OD DATA COLLECTED AN OUTPUT PRODUCED,
THE FRUIT AND VEGETABLES OBSERVATORY RESULTS ARE AVAILABLE
ON THE WEB SITE
NATIONAL FRUIT AND VEGETABLES PRICES
OBSERVATORY
THANK YOU FOR YOUR ATTENTION
NATIONAL FRUIT AND VEGETABLES PRICES
OBSERVATORY – HOW IT WORKS
 Wholesale markets prices
 Consumer prices
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