Jacob Marsh
Director ModMyPi LTD
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Introduction
The Raspberry Pi
ModMyPi
Step by Step
Future
Summary
• Jacob Marsh
• Masters in Civil Engineering
• Graduate on the 20th July
• Started ModMyPi in March
• Developing cases for the Raspberry Pi
• Just hit 10k orders
• Test the water
• Create a design
• Take it to the customers – forums
• Critique
• Market research – how much will they pay?
• Is it viable?
• You need to make money – 50% profit margin
• How many can you sell?
• How do I make it?
• Complex design?
• Choice of methods
• It’s all speculation!
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Target Market?
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The online marketing mix
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Facebook
YouTube
Twitter
Blog’s
Forums
Tech Websites
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200 orders in 24 hours
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Buzz on the forums
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Huge increase in site traffic
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Need a rethink!
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Pre-order finance
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Local grants
◦ SME CALM Prototyping
◦ Innovation Centre
◦ Manufacturing Advisory Service (MAS)
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Crowd funding?
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Got the design
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Know your final manufacture method
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3D printing on RepRaps
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3D printing with CALM
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Form Follows Function
• Prototyping done
• 1 month
• Getting ready for manufacture
• 2 months
• Dispatching
• 1 month
• It takes time!
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Always look to the next product
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Challenge – stay on top!
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Idea
◦ Market
◦ Viability
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Motivation
◦ Do you want to do it?
◦ What is driving you?
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Action
◦ Go for it, support is available.
You’ll never make money working
for someone else.
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www.modmypi.com
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[email protected]