strategies and tools to navigate the booming online gaming industry

STRATEGIES AND TOOLS TO NAVIGATE
THE BOOMING ONLINE GAMING INDUSTRY IN ASIA
iGaming Asia Congress
27-29 MARCH 2017
GRAND HYATT, MACAU
Organised By:
Full House Sponsor:
Exhibitors:
Refreshment Sponsors:
Official Beer Garden Sponsor:
Media Partners:
Welcome Cocktail Sponsor:
Bag & Badge Sponsor:
Official Carrier
Lanyard Sponsor:
SPEAKERS:
Charlie Choy
Chairman
Macau Gaming
Information
Association
Leo Sa
Deputy Manager
International
e-sports Federation
Nicholas Aaron
Khoo
President
Singapore
Cybersports Online
Gaming Association
Michael Charlton
General Manager,
China
Ladbrokes
Leonhard Weese
President
HK Bitcoin
Association
Roland Landers
CEO
All India Gaming
Federation
Hal Bringman
Founder
NVPR
Professor Augustine
Ha Ton Vinh
Chairman
Stellar Management
Corporation
Tony Tong
Pacific Ventures
Limited
John English
WEBE Gaming
Kevin Li
CEO
Inteplay
Martin Williams
Asia Editor
GamblingCompliance
Ron Arambulo
Hatch Asia
Victor Cui
CEO
One FC
Bien Perez
Senior Technology
Correspondent
SCMP
Andrew Killbride
Betcoin
Jared Tate
Founder
DigiByte
Vahe Baloulian
CEO
BetConstruct
Keith McDonnell
CEO
KM I-Gaming
Consultancy Limited
Jason Yee
Sports 4 Asia
Calvin Ng
Co-founder
21PINK
Jorn Starck
Executive Director
Alderney Gambling
Control Commission
(AGCC)
Susan O’Leary
Director of
eCommerce, States
of Alderney
Alderney Gambling
Control Commission
(AGCC)
Geaspar Byrne
VP Investment &
Global Strategy, Head
of IR
AGTech
Shaun McCamley
Global Advisors
Frederico Alexandre
dos Santos Rosarip
Chairman
GrowUp eSports
Association
CF Chui
Principal Security
Technologist
Arbor Networks
WEBSITE: IGAMINGASIACONGRESS.COM
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PHONE: +852 2219 0111
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EMAIL: [email protected]
SPEAKERS:
Pariekshit
Maadishetti
Managing Director
Grid Logic Software
Martin Cagalinec
CEO
1SpinMillionaire
Ramit Narang
Marketing Director
PHWebmedia
Ian Sherrington
Managing Director
Crownstar Ventures
Jose Ponce
Administrator
Cagayan
Economic
Zone Authority
(CEZA)
Mark McKeown
Director
Betsoft Gaming
Fernando Pereira
Operations Director
Virtualmente
Jehan Chu
Founding Member
Bitcoin Association
HK, Etherum HK
Meetup Group
Frank Schuengel
ForexClub
former Mobile
Channel Member
& Product
Development,
188bet
Marvin Jones
Managing Director
Playbetr
Martin Wachter
CEO
GoldenRace
Daniel Grahber
Global Bet
Jason Kong
CoFounder and CTO
Toffs Technologies
Vin Narayanan
CEO
Vinistic Gaming
Gowree Gokhale
Senior Partner
Nishith Desai
Associates
Ranajana Adhikari
Senior Associate
Nishith Desai
Associates
Kalyan Gudladana
Director
Tykhe Gaming
Harmen
Brenninkmeijer
Founder
Dynamic Partners
Tim Shepherd
President of Business
Development and
Marketing
Silverheritage
Johan Styren
CEO
LeoVegas
Randy Haynes
Senior Advisor
Miomni
Willy Tjahyadi
VP Indonesia
e-Sports Association
and
GM Ligagame
eSports TV
David Leppo
Chairman & CEO
Dutch Harbour
Group Asia LTD
Karl Koh
VP Sales
NexusGuard
WEBSITE: IGAMINGASIACONGRESS.COM
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PHONE: +852 2219 0111
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EMAIL: [email protected]
27-29 March 2017
iGaming Asia Congress Grand Hyatt, Macau
iGA 2017 – Asia’s premier conference & expo for
the igaming industry
Why Attend?
Dear Industry Colleague,
IMPROVE your business results with what you can learn from
industry experts and from your peers
iGaming Asia Congress 2017 will return on 27 – 29 March 2017 at the Grand Hyatt Macau, after a
successful showing in 2016.
POSITION yourself as the market leader through showcasing
your latest business solutions and technological innovations
As Asia’s event that is dedicated to the igaming industry, iGA 2016 welcomed around 300 delegates
from the online gaming and sports betting community. Many key personnel from online betting
operators to software suppliers, vendors, innovators and industry experts are expected to attend
iGA 2017.
iGA 2017 has lined up top-notch presenters and panellists to provide macro and micro views of
Asia’s online betting scene, supplemented with the latest insights and intelligence on business
opportunities, market analysis, state-of-the-art technology and marketing solutions for Asia’s
booming online gaming market.
Topics of interest at iGA 2017 include the growth of eSports leagues, the Virtual Reality (VR)
revolution and popularity of skill-based games, cyber security threats and blockchain payment
technology, including a pre-congress one-day masterclass on online gaming start-ups.
Don’t miss your chance to be part of this unparalleled summit – A must-attend for everyone with
a role in the igaming field in Asia.
I look forward to seeing you in March in Macau.
Best regards,
Margaret Lau
General Manager
Beacon Events
WEBSITE: IGAMINGASIACONGRESS.COM
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GAIN insights from interacting with 250+ igaming operators,
vendors and industry experts in Asia in one place
ENJOY the various social and informal events including the
Poker Tournament, cocktail party, beer garden reception and
much more!
Who Should Attend?
Sports Betting Operators
Online Casino Operators
Online Lottery Operators
Gaming Software Providers
Gaming Regulators / Licensing Authorities
Payment Companies
Land-Based Operators
Technology Companies
Service Providers
Game Visionaries
PHONE: +852 2219 0111
•
EMAIL: [email protected]
27-29 March 2017
iGaming Asia Congress Grand Hyatt, Macau
PRE-SUMMIT MASTERCLASS > 27 MARCH 2017
Starting Your Online Gaming Business
08:30 Registration and coffee
THE IGAMING BUSINESS MODEL
09:00 The online gaming ecosystem
• Understanding the interconnected nature of online gaming
• Exploring the ecosystem and business processes
• Marketing Channels
• Regulations and policies
Vin Narayanan, CEO, Vinistic Gaming
10:30 Morning Coffee
11:00
The Business Process
• Terminology
• What are the business costs – product, marketing and investments
• Risk management and bonuses
• Marketing process
• Generating profit
Vin Narayanan, CEO, Vinistic Gaming
12:30 Networking Lunch
13:30 For the Asian Betting Model – Alderney eGambling Licensing
Opportunities
Jorn Starck, Executive Director, Alderney Gambling Control
Commission (AGCC)
15:30 Afternoon Refreshments
BONUSES
16:00 All about bonuses: Introduction, Applications and Plans
• Bonus terms and definitions
• Bonus engines: bet and win flow
• Bonus types, states and uses
• Bonus Management
• What is +/- EV
• The risk of +EV bonus
• Bonuses and game vitality
• Bonus exposure and cash out expectancy
THE BUSINESS PLAN
17:00 Starting your business plan
• Knowing your industry and players
• Business strategies
• Marketing strategies
• Budgeting tips
• Business operation challenges
18:00 Summary and recap
18:10 Close of Workshop and iGA Welcome Drinks
MATHEMATICS OF THE GAME
14:00 In-depth lessons on the mathematics online casino games
• How Games work
oTable Games – roulette
oSlot Games – basic probability matrix examples
• Slot Mechanics
oHow to build a slot at desired RTP
• Calculating rate of volatility
• Estimating the outcomes of game volatility
• How does hit rate and hit distribution influence the player
profile
• How to define player profiles
Mark Mckweon, Director, Betsoft
WEBSITE: IGAMINGASIACONGRESS.COM
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PHONE: +852 2219 0111
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EMAIL: [email protected]
CONFERENCE DAY ONE > 28 MARCH 2017
Capitalising on the booming Asian betting Market
08:30 Registration and coffee
09:00 Chairperson opening and business card exchange
Willy Tjahyadi, VP Indonesia e-Sports Association and GM Ligagame eSports TV
09:10 Asia overview: What is trending in the Asian iGaming landscape and what is the outlook of the
industry
Despite the fragmented Asia igaming landscape, there are plenty of pockets of revenue streams that
are attracting many operators to remain vested in this region. The panel will explore the business
opportunities available whilst navigating the intricate web of regulatory and policies in the region at the
same time.
• Changes in Asia betting regulations
• Updates on online gaming licenses being awarded
• Managing risks in regulated and unregulated markets in Asia
Tony Tong, Co-founder, Pacific Ventures Ltd
Moderator:
Harmen Brenninkmeijer, Founder, Dynamic Partners
THE RISING TREND OF ONLINE SPORTS BETTING, ESPORTS BETTING AND VIRTUAL REALITY (VR)
GAMES
09:50 Panel discussion: Examining the opportunities and the dynamics of the growing sports betting
market
• An analysis of the on-line sports betting landscape in Asia – the players, the operators and the
potential of new entrants
• Growth of the sports betting community
• The size of the market now and its potential growth
Ian Sherrington, Managing Director, Crownstar Ventures Ltd
John English, President, Webe Gaming
Randy Haynes, Senior Advisor, Miomni
Moderator:
Keith McDonnell, CEO, KM I-Gaming Consultancy Limited
10:40 Morning Coffee
11:10
Creating a flexible sports sponsorship strategy in Asia that will survive in constantly changing
advertising regulatory environments
• What strategies are out there and which one is best for you?
• What is new in iGaming advertisement - regulatory updates and new trends
Victor Cui, CEO, One FC
11:40
Panel Discussion: eSports in Asia – Approaches for strategic growth
As eSports leagues are getting more popular with gamers and fans, the betting scene in eSports
leagues has also intensified. The panellists will discuss the various forms of betting such as live
betting and streaming to ensure the healthy rise of the eSports betting market in Asia
• Exploring various opportunities to grow the eSports industry in an organic and healthy way
• Identifying the audience ways to influence them to bet in a more structure manner
• Obstacles in the Asia eSports market
Frederico Alexandre dos Santos Rosarip, Chairman, GrowUp eSports Association
Leo Sa, Deputy Manager, International eSports Federation
Willy Tjahyadi, VP Indonesia e-Sports Association and GM Ligagame eSports TV
12:30 Networking Lunch
WEBSITE: IGAMINGASIACONGRESS.COM
•
13:30 Virtual sports - the solution to corruption and match fixing in sports betting in Asia?
• Current state of virtual sports in Macau and the APAC market
• Technology solutions to overcome fraud in betting
Interviewee:
Martin Wachter, CEO, GoldenRace
Interviewer:
Randy Haynes, Senior Advisor, Miomni
13:50 Panel: A Glimpse into the future of Virtual Reality Gaming
• The state of Virtual Reality Revolution in Asia
• Capitalising on Asian millennial audience
• Solutions for player retention?
• Upcoming VR games to watch in Asia
Nicholas Aaron Khoo, President, Singapore Cybersports Online Gaming Association
Fernando Pereira, Operations Director, Virtualmente
14:30 Afternoon Refreshments
ALL ABOUT THE CUSTOMER
15:00 Panel: Myths demystified in Mobile Gaming
• Examines who are playing social mobile games
• Reviewing the social medial platforms and devices the mobile games are played on
• Exploring the reasons to play mobile games – The need to stay competitive, be social and
influential with fast paced motion
• What opportunities are there for operators?
Ron Arambulo, President & CEO, Hatch Asia
Kevin Li, CEO, Inteplay
Moderator:
Marvin Jones, Managing Director, Playbetr
15:40 Panel Discussion: Exploring future product solutions, product integration and implementation of
mobile games for the Asian market
• Availability of more live streaming solutions used to attract new customers
• Application of 3D and video in mobile
• Launch of new mobile games in Asia
• Product integration, European products fitting into Asian facing websites
• Is language a necessary part of localisation
• Characteristics of a game that need to considered for implementing in the East
• Ways to protect your IP and Patent in Asia
Calvin Ng, Co-founder, 21PINK
Hal Bringman, Founder, NVPR
Frank Schuengel, ForexClub, former Mobile Channel Member & Product Development, 188bet
Moderator:
Ramit Narang, Marketing Director, PHWebmedia
16:20 Presentation: Key strategies and tools to successful Marketing for Affiliates in Asia
• Important consumer marketing strategies to enhance business performance
• New technologies and tools to expand your affiliate marketing network
• Successful Go to Market strategies for Asia
• Applying marketing insights to increase your consumer market with familiar rewards scheme
• Using big data analytics for psychology profiling of your customers
• Delivering customer satisfaction with appropriate reward and bonus scheme
16:50 Closing remarks from chairperson
17:00 Beer Garden Networking Drinks Sponsored by BetSoft
20:00 iGA Poker Tournament @ City of Dreams
PHONE: +852 2219 0111
•
EMAIL: [email protected]
CONFERENCE DAY TWO > 29 MARCH 2017
Keeping pace with online gaming trends
THE ONLINE CASINOS
09:00 Registration and coffee
09:30 Chairperson welcoming remarks
Charlie Choy, Chairman, Macau Gaming Information Association
ONLINE GAMING COUNTRY UPDATE
09:40 Keynote: “The value of Gaming License in Asia”
Vin Narayanan, CEO, Vinistic Gaming
Frank Schuengel, ForexClub, Former Mobile Channel Manager & Product Development 188BET
10:20 Panel Discussion: New government initiatives to reduce underground betting
• Philippines – issue of online gaming licenses
• Vietnam – online gaming legislation update
• Singapore – online gaming legislation update
• Cambodia or Laos
Prof. Augustine Ha Ton Vinh, Chairman, Stellar Management Corporation
Jose Ponce, Administrator, Cagayan Economic Zone Authority (CEZA)
14:00 Panel: Distinguishing your competitive edge in the crowded online casino market
• Changing trends of popular online casino games such as Baccarat, Blackjack, Roulette, Video
bingo, Mahjong and poker.
• The use of cognitive technology to enhance player engagement.
• The outlook for skill-based games that are now more popular with the younger millennials, will also
be discussed
Vahe Baloulian, CEO, BetConstruct
Martin Cagalinec, CEO, 1SpinMillionaire
Mark Mckweon, Director, Betsoft
Moderator:
Keith McDonnell, CEO, KM I-Gaming Consultancy Limited
14:50 All you need to know about Macau’s igaming industry
• Regulatory update
• Impacts on operators in the regions
• Possible future trends and the growth of the igaming market
Charlie Choy, Chairman, Macau Gaming information Association
11:00
Alderney Presentation: Licensing opportunities for Asian operators
Susan O’Leary, Director of eCommerce, Alderney Gambling Control Commission (AGCC)
11:10
Morning Tea and Exhibition Viewing
11:40
India Panel: Regulations are changing – evaluate these changes and the impact they will have
on operators
• Review of key trends in eSports betting
• India’s current betting scene
• Exploring opportunities for operators with changes in regulations
• The impact of skillgaming technology for operators in India
Roland Landers, CEO, All Indian Gaming Federation
Ranajana Adhikari, Senior Associate, Nishith Desai Associates
12:20 China Panel: Exploring the opportunities
China is the largest betting market in the world. What is there to expect in view of the continued
suspension of online lottery.
• Update on the latest situation regarding China’s online lottery & betting legislation
• Where are the risks and opportunities
• What can be done within the current regulations
• The potential for sportsbetting, mobile lottery games and virtual sports in China
Michael Charlton, China GM, Ladbrokes, Coral PLC
Geaspar Byrne, VP Investment & Global Strategy, AGTech Holdings (a member of the Alibaba Group
Moderator: Martin Williams, Asia Editor, GamblingCompliance
INNOVATIONS & TECHNOLOGIES FOR OPERATORS
15:10 Mitigating and reducing threats in today’s cyber security for your online gaming platforms
• Data security measures for staff and customers
• Use of authentication technology to minimise web vulnerabilities
• Boosting network security to prevent hacks and malicious attacks
• Establishing a disaster recovery plan when parameters are breached
Jason Kong, CoFounder and CTO, Toffs Technologies
CF Chui, Principal Security Technologist, Arbor Networks
Karl Koh, VP Sales, NexusGuard
16:00 Afternoon Refreshments
16:30 Panel Discussion: Embracing the disruption of the Blockchain revolution
• Explores the stability of using blockchain technology
• Differences in the offerings of new Fintech start-ups
• Overcoming challenges of blockchain technology
• Solving fraud with blockchain technology
• Optimising security with new payment processes
Leonhard Weese, President, Bitcoin Association HK
Andrew Killbride, Betcoin
Jared Tate, Digibyte
Jehan Chu, Founding Member, Bitcoin Association HK, Etherum HK Meetup Group
17:20 Closing Remarks
17:30 End of Conference
13:00 Networking Lunch
WEBSITE: IGAMINGASIACONGRESS.COM
•
PHONE: +852 2219 0111
•
EMAIL: [email protected]
27-29 March 2017
iGaming Asia Congress Grand Hyatt, Macau
SPONSORSHIP AND
EXHIBITION OPPORTUNITIES:
Do you want to make an impact at the event to ensure your business stands out from the crowd? Whether it’s an exhibition stand, branding, sponsored
networking events, thought leadership, speaking presentations or a bespoke offering, we’ll tailor a solution that underpins your marketing strategy to
produce the results you’re looking for. For more information, please contact our sponsorship manager:
King Tai
Phone: +852 9275 9765 l Email: [email protected] l Skype: king.tai66 l Wechat: Taiii4
WEBSITE: IGAMINGASIACONGRESS.COM
•
PHONE: +852 2219 0111
•
EMAIL: [email protected]
Phone
+ 852 2219 0111
Fax
+852 2219 0112
Email
[email protected]
27-29 March 2017
iGaming Asia Congress Grand Hyatt, Macau
Mail: Beacon Events Limited
1201-1203, 12/F Siu On Centre,
188 Lockhart Road, Wanchai, Hong Kong
Standard Pricing
Conference
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PROMO CODE:
2 Day Conference + 1 Day Masterclass
27-29 Mar 2017
$3,495
2 Day Conference
28-29 Mar 2017
$2,595
1 Day Masterclass
27 Mar 2017
$1,595
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