ASAS KEUSAHAWANAN
MGM3180
Dr Mass Hareeza Ali
Director of CEM UPM/
Department of Marketing & Management
Faculty of Economics & Management
Universiti Putra Malaysia
[email protected]
Main Text
• Fundamentals of Entrepreneurship
• Publisher: Oxford Fajar 2013
• Editors:
– Sodri Ariffin
– Ismail Ab Wahab
– Zarida Hambali
Price: Less than RM40
Evaluation
•Assignment – 70%
•Mid term – 10% (chapter 1 & 2: Theory of
entrepreneurs & Types of
Entrepreneurship)
•Final Exam – 20% (chapter : 5, 6 & 7)
Assignment
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Internship
 Attached to one particular small/medium
organisation (4 weeks)
• Written activities (report) as entrepreneur
(base on internship) – 35% (Due: week 8)
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Business proposal – 35% (Due: 2 weeks
before final exam)
Internship (35%)
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Search and attached yourself to one particular
small/medium size organisation
Most important things – their willingness to participate
and cooperate with you in completing the view of four
weeks (in and out)
Come out report on the activities and at the end with
some suggestion for improvements
Use your creativities – photo, map, questionnaire
design, etc
minimum 6 Hours/Week or equivalent 24 Hours
attachment
Business Proposal
 Think about any kind of business you
wish to develop if its happened you will
become entrepreneur one day
 Prepare the business proposal
– (can be in group – max 6 person/can
be done individually also)
Business Proposal (35%)
• Preliminary part
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-Title page
-Half title page
-Letter of transmittal
-Letter of authorization
-Table of content
-List of figures
-Executive summary
-Appendix
Buss Proposal
• Introduction – comp. background, vision &
mission
• Organisational chart
• Who’s who?
• * strategy
• 4 p’s
• Financial plan
• Gantt chart
• Limitation
Text –Buss. Proposal
• Introduction
• Marketing
• Marketing analysis
• Promotion
• Price
• Location
• Financial
• Gantt Chart
Important
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Dateline for submission
Test and exam
Kelas maya
All the best