COMMUNITY RUGBY STRATEGY
OUR GOAL
Generate lifelong passion for Rugby in our communities
OUR PURPOSE
To provide safe and enjoyable Rugby experiences for the players
Woodville RUFC
Provider Support
Targeted Growth
Engage & Enthuse
CR Investment
Strategic Influence
Support our Community
Rugby Providers to
deliver high quality
Rugby services and
experiences
Targeted investment in
major national
recruitment and retention
growth programs
National marketing
strategy to engage and
enthuse the Rugby
family and general
community
Grow direct investment
in CR through
combining and
commercialising our
assets nationally
Develop the business
case to attract internal
investment in the next
generation of players and
fans
Optimal Delivery
Model
Collaborate to develop
the optimal delivery
model for CR services
Sport Profile
Recruitment
Retention
Club Development
Financial
Maximise the South
Australian community’s
interest in Rugby Union
Maximise the South
Australian community’s
participation in Rugby Union
Improve the quality of the
participation experience
within South Australian
Rugby Union
Improve the sustainability
and viability of South
Australian community
Rugby provider
Grow the financial
resources available to invest
in South Australian Rugby
Union
Club Profile
Recruitment
Retention
Club Development
Financial
Maximise the local
community’s interest in
Rugby Union and the Club.
Maximise the local
community’s participation in
Rugby Union.
Improve the quality of the
participation experience
within the Club.
Improve the sustainability
and viability of the Club.
Grow the financial
resources available to the
Club.
WOODVILLE RUGBY UNION FOOTBALL CLUB
STRATEGIC PLAN 2012 - 2016
MAJOR GOAL STREAMS
CLUB PROFILE
RECRUITMENT
RETENTION
CLUB DEVELOPMENT
FINANCIAL
Maximise the local
community’s interest in
Rugby Union and the
Club.
Maximise the local
community’s participation
in Rugby Union.
Improve the quality of the
participation experience
within the Club.
Improve the sustainability
and viability of the Club.
Grow the financial
resources available to
the Club.
KEY STRATEGIES TO ACHIEVE GOALS
 Redevelop Club facility
to provide a high profile
community facility.

 Secure and leverage
SA Rugby events at
Woodville to increase
exposure.

 Work with SA Rugby to
increase local media
exposure.
 Increase Club profile
within local community
groups, schools and
the Council.
Work with SA Rugby to
develop a Senior Men’s
recruitment plan.
Work with the Women’s
Advisory Group, Touch
SA and SA Rugby to
recruit Senior Women’s
players.

Develop Junior Rugby in
the Western Suburbs.

Better integrate with
Touch Football
competition to recruit new
players for Rugby.

Recruit a pool of Club
volunteers with a broad
set of skills and
experiences for Coaching
and Committee roles.




Increase number of Level
2 Coaches to better the
experience of Rugby
players

Retain the Club’s
volunteers and prevent
burnout.

Create links with
interstate and
international clubs for
player exchange and
development
opportunities.
Improve the culture of the
Club through
redevelopment of Club
facilities and making the
Club “a place to be”
Redevelop club facility to
provide for the growth of
the Club and long term
financial sustainability.
Develop a facility
redevelopment plan in
conjunction with SA
Rugby and BMD.

Successfully apply for all
Grants for an upgrade of
the complete facility.

Apply for a Community
Recreation and Sport
Facility Program Grant for
Lighting Upgrade.

Provide volunteer training
and mentorship to ensure
that Committee and
Coaches have the
required skills for the
position.

Grow the total
turnover of the Club.

Increase the dollar
value of sponsorship
and grant funding

Continue to develop
best practice financial
management to
ensure the long term
viability of the Club

Redevelop Club
facilities to provide
new and improved
income streams for
the Club
KEY PERFORMANCE INDICATORS TO 2016
STRATEGIC PLAN 2012 – 2016
SPORT PROFILE

Be recognised as a
major winter sporting
Club in the western
zone.

Secure at least one
major SA Rugby
events at Gleneagles
Reserve annually.
RECRUITMENT

Four independent Senior
Men’s teams entered in to
the Senior grades.

A Women’s team with
strong numbers and at
least 25% of players are
under the age of 25.



The number of
spectators at home
games grows by 20%.
Have a strong
relationship with local
primary schools and
high schools.




Regular attendance
from Members of the
Local Council at Club
functions.
A Marketing Plan has
been developed and
implemented.
Western Districts Vikings
JRUFC is boasting strong
player numbers in teams
from U7 to U18.
A Junior recruitment plan
has been developed for
the Club.
RETENTION
All Senior Men’s and
Women’s teams have a
Level 2 Accredited
Coach.

Grant opportunities have
been recognised and
plans are in place for
facility redevelopments.

A Sponsorship
proposal has been
developed and is
being utilised.

Volunteer succession
plans are in place.


Increase the value of
Sponsorship by 15%.

Volunteer Recognition
and Rewards Program is
in place.
75% of the Committee
are recognised as
possessing the required
skills to fulfil their
respective position.

A budget and financial
management system
have been developed
and implemented.

Return annual
surpluses each year.

Annual surplus grows
by 10% since 2011.

Funding has been
obtained for at least
one of the proposed
facility upgrades.




Membership grows by
20% from 2011 levels.

At least 75% of positions
filled within the Club
committee and coaching
and management panel.
FINANCIAL

The Club is successfully
running an Active After
School Program.

CLUB DEVELOPMENT
Volunteer retention has
increased by 20%.
The Club has seen at
least two players
complete an exchange
program with interstate or
international Clubs.

Plans for the facility
redevelopments are
being regularly
communicated to
members.

A Policies and
Procedures Manual is in
place and being utilised.
All key volunteers are
undertaking the annual
SARU Administration
Conference and Running
Rugby training.
New lighting installed at
Gleneagles Reserve.
WOODVILLE RUFC - ANNUAL PLAN - July 2011 to June 2012
Goal Stream:
CLUB PROFILE
Major Strategy:
“Secure at least one major SA Rugby event at Gleneagles Reserve annually”.
Annual Strategy:
Host the 2012 SA Rugby Grand Final or a similar scale event at Gleneagles Reserve in 2012.
Measurable Target:
A major event has been held at Gleneagles Reserve prior to 31 December 2012.
Physical Resources:
Human Resources:
SA Rugby Event EOI Forms
SA Rugby (Carl Jones), Club Committee SA Rugby and Woodville RUFC funds
Task
Make contact with Carl Jones at SA Rugby to scope
possible events to be held at Gleneagles Reserve in 2012.
Submit informal expression of interest for selected event/s to
Carl Jones via email.
Submit formal expression of interest for selected even/t to
SA Rugby once EOI Forms have been sent out to Clubs.
Liaise with SA Rugby regularly to ensure planning and
execution of the event/s is streamlined.
Financial Resources:
Responsibility
Due Date
John Colley/Sue Campbell
31/03/2012
John Colley/Sue Campbell
16/04/2012
John Colley/Sue Campbell
John Colley/Sue Campbell
Notes
In consultation with the 2012 SA
Rugby Event Calendar.
WOODVILLE RUFC - ANNUAL PLAN
Goal Stream:
CLUB PROFILE
Major Strategy:
“Secure at least one major SA Rugby event at Gleneagles Reserve”.
Annual Strategy:
Host at least two night games.
Measurable Target:
At least two night games have been successfully held prior to the conclusion of the Season.
Physical Resources:
Human Resources:
Financial Resources:
Lighting Upgrade
Council/ORS/Club Committee/SA Rugby
Council/ORS/Club funds
Task
Send proposed Competition Draw to Woodville RUFC (via
John Colley)
Select appropriate fixtures for Woodville night home games.
Inform Carl of proposed date of installation of the new
lighting at Gleneagles.
Responsibility
Due Date
Carl Jones
22/02/2012
John Colley
01/03/2012
John Colley
01/03/2012
Notes
In association with the Council
New lighting is installed at Gleneagles.
Club Committee
14/04/2012 and Office for Recreation and
Sport.
Provide SA Rugby with a mud-map of lighting lux across the
playing area of the pitch, ensuring it meets minimum
requirements of 100lux throughout the playing area.
John Colley
14/04/2012
WOODVILLE RUFC - ANNUAL PLAN
Goal Stream:
CLUB PROFILE
Major Strategy:
“Work with SA Rugby to increase local media exposure”.
Annual Strategy:
Work with SA Rugby to get regular Messenger exposure.
Measurable Target:
At least two articles in the local Messenger mentioning Woodville RUFC.
Physical Resources:
Human Resources:
Financial Resources:
Club Committee/SA Rugby
Task
Develop job descriptions and task procedures for each identified
role within the Club
Build up Club contacts database by collecting email addresses
and phone numbers via monthly raffle draw
Responsibility
Due Date
Notes
Club Committee
30/09/2011
With assistance from Caitlin.
Club Secretary
30/09/2011
Send out a regular newsletter to the Club database (which can
include positions vacant, how people can help out the Club if they
Communications Officer
are looking to volunteer, current volunteer profiles)
Identify key people around the Club (including wives and
girlfriends of players) that may be available to volunteer and invite
Club Committee
along to Committee meetings if appropriate
Following
AGM
Following
AGM
Develop and implement job rosters (communicate rosters
effectively with members via emails, website and displaying in
Club Committee
01/02/2011
Communications Officer
Ongoing
Club Committee
Ongoing
clubs rooms)
Update the Club website at least fortnightly with the latest news to
keep members
Recognise and reward volunteers (e.g. SARU Volunteer of the
Contact Caitlin for template.
Month)
WOODVILLE RUFC - ANNUAL PLAN
Goal Stream:
RETENTION
Major Strategy:
Improve the culture of the Club through redevelopment of Club facilities and making the Club “a place to be”.
Annual Strategy:
Alter the culture of the Club through promoting the history of the Club and the redevelopment plans.
Measurable Target:
All club coaches are SmartRugby compliant in the MyRugbyAdmin system
Physical Resources:
Human Resources:
Redevelopment Presentation
Club Committee
Task
Financial Resources:
Responsibility
Due Date
Marcus Lodge
12/08/2011
Print and laminate the facilities redevelopment plan
PowerPoint and display around the Club to engage
members and build excitement around the Club
Promote the history of the Club to members via old
Club
jerseys and featured information on the history displayed
Committee/Greg
on the club rooms walls
Croke
Begin planning a concept for the Club’s 80th year
Club Committee
30/11/2011
01/06/2012
Notes
Caitlin at SARU can print and laminate on
your behalf
anniversary in 2013 and promote to members
Create a Club newsletter that will essentially direct
Communications
members to the Club’s website using links to the latest
Officer
news and information
Update the Club website at least fortnightly with the latest
Communications
news to keep members engaged with the Club
Officer
30/09/2011
Same concept as SA Rugby’s ‘Latest News
on www.sarugby.com.au’ emails
Ongoing
WOODVILLE RUFC - ANNUAL PLAN
Goal Stream:
FINANCIAL
Major Strategy:
Increase the dollar value of sponsorship and grant fundraising
Annual Strategy:
Approach new sponsors in the local area and look into opportunities for new income streams
Measurable Target:
All club coaches are SmartRugby compliant in the MyRugbyAdmin system
Physical Resources:
Human Resources:
Financial Resources:
Club Committee
Task
Responsibility
Due Date
Marcus Lodge
30/11/2011
Club Committee
Following AGM
Develop a sponsorship proposal/package and
agreement document using the template provided by
SARU
Notes
Lachlan and Caitlin can
assist.
Identify one or two sponsorship coordinators at the Club
that will be primarily responsible for approaching
sponsors, following up and liaising with them.
E.g. suppliers in local area that
Identify local sponsors that the Club can approach
Club Committee
01/02/2011
can offer goods in return for
promotion within the Club (logo
on website, email special offers
to members, signage in Club
rooms).
Contact identified sponsors and set up a time to meet
Sponsorship Coordinator/s
15/02/2011
Meet with all potential sponsors
Sponsorship Coordinator/s
15/03/2011
Follow up with potential sponsors
Sponsorship Coordinator/s
31/03/2011
Sponsorship Coordinator/s
15/04/2011
with them
Confirm sponsorship arrangements with interested
businesses and sign sponsorship agreement document
Service sponsors on a continual basis

Sponsorship Coordinator/s and
Club Committee
Ongoing
Set up a meeting between Bartercard and PARUFC
Lachlan Clark/Caitlin Brady
31/08/2011
Look into Bendigo Bank grant
Club Committee
31/08/2011
Maintain the volunteer base at the Club
All Senior Men’s and Women’s teams have a Level 2 Accredited Coach

Implement Volunteer Management Plan to

Develop Induction Manual for new committee members.
Develop a Policy and Procedures Manual.