2017 AAMP SPONSOR KIT
WEBINARS
REGIONAL LUNCH ‘N LEARNS
ANNUAL AAMP CONFERENCE | SEPTEMBER 14, 2017, MILLENIUM BILTMORE, LOS ANGELES
WHAT IS AAMP?
The Association for Audience Marketing
Professionals (AAMP) connects and cultivates
the professional community of audience
developers and subscription marketers at multiplatform media brands.
AAMP’s mission is to foster best practices and
professional networking through webinars,
regional events and its signature annual
conference.
Originally established in 1976 as the WFMA
(Western Fulfillment Management Association,
Inc.), it is one of the leading organizations for
audience marketing professionals in the US.
WHO ARE AAMP MEMBERS?
AAMP members represent successful
B2B and B2C media companies like
Grand View Media, BNP, UBM, Dwell,
San Diego magazine, Sandow and
Scranton Gillette Communications.
Our members are mid- and high-level
audience marketers with purchasing
authority—59% of our members are
senior decision-makers.
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616 active qualified media members
935 LinkedIn group members
23% are owners/publishers/presidents/CEOs
36% are VPs/directors
27% are managers
4% are coordinators
14% are others in the field, including
consultants
“ I really appreciated the opportunity to connect
with other audience development professionals it's great to know that others are dealing with the
same issues regarding circulation and bounce
ideas around for how to move forward in a
quickly changing industry.”
– Stephanie Cheng, Director, Audience Development, Los
Angeles Business Journal
Webinars
DO YOU HAVE A GREAT
SUCCESS STORY TO SHARE?
AAMP webinars are an affordable stage
from which to introduce your company’s
services and show what you have to offer.
We recommend that you include a client as
a co-presenter—our members appreciate
hearing from one of our own.
In the best spirit of content marketing, we
also ask that you use this opportunity to
educate, not to deliver a commercial.
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35 to 80 qualified leads, including all contact
information and qualifying demographics
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Brand presence in AAMP’s registration campaign
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Brand presence in archived webinar, available for
12 months after broadcast
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Leads from viewers of archived material provided
on request
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Post-event coverage and promotion to AAMP’s
membership and social media audience
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Professional, seamless platform from industry
leader Talkpoint
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Rate: $1,400
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Contact John Brooks, [email protected]
Regional Lunch ‘n Learns
LOCAL NETWORKING – MAKE
CONTACTS, SHARE WAR STORIES
For the last several years, AAMP has held
regional Lunch ‘n Learn meetings in San
Francisco and Chicago. This year we plan to
repeat our very successful Chicago event.
Lunch ‘n Learns feature an expert speaker with
lots of interaction from the regional audience of
audience marketers. This exclusive sponsorship is
a low-cost, efficient way to reinforce your brand’s
standing in a regional market.
Rate: $1,900
AAMP Annual Conference
STYLISH NEW VENUE in 2017!
Be One of Just 24 Sponsors to Participate.
September 14, 2017 * Millenium Biltmore
506 South Grand * Los Angeles
“AAMP Conference and AAMP are both very
important to the media industry,” notes John Brooks,
AAMP past President and Director of Marketing, BPA
International. “It’s a unique and established resource
for networking, education, recruiting and promoting
best business practices for our community.”
AN ALL-VOLUNTEER EVENT
AAMP Conference 2017 is planned and produced by
AAMP’s all-volunteer Board of audience marketers
and other professionals. AAMP itself is a not-forprofit professional association.
AAMP Annual Conference
HIGHLIGHTS
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Attendees are primarily from states West of the
Mississippi—states that are grossly underserved
by other industry conferences and educational
forums.
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Both consumer and B2B marketers attend, from
small, medium and large media companies.
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Multiple networking opportunities are scheduled
to encourage attendees to meet sponsors one-toone.
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Roundtables encourage informal sharing of
expertise among professionals.
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Recent keynoters have included Alex Ford, CEO,
Praetorian Digital, Marion Minor, EPG Media &
Specialty Information … Michael Marchesano,
Connectiv/SIIA …. and Michela O’Connor Abrams
of Dwell.
AAMP Annual Conference
HIGHLIGHTS
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Between eight to 10 classes, roundtable
sessions and panel discussions are
presented by industry experts in one day of
education and networking.
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2016 presenters included April Deutmeyer,
Scranton Gillette Communications; Anna
Magzanyan, LA Business Journal; Sean
Makamura, AFAR Media; Carl Landau,
Niche Media; Audrey Congleton, 5280
Magazine; James Pellizzi, Layer One Media;
Praveena Khatri, Swiftype; Delicia Poole,
Grand View Media; Andrew Strasser,
California Marketing; Lee Hacohen, ON24
2016 CONFERENCE ATTENDEES
Representatives from these media companies
attended the 2016 Conference.
BNP Media * Creative Age * Northstar Travel
Media * 1105 Media * WATT Global Media *
Lumina Media * Scranton Gillette * AC Business
Media * Bobit Business Media * 5280 Publishing
* The Hollywood Reporter * Pacific Coast
Business Times * UBM * LA Business Journal *
AFAR Media * Grand View Media * North Coast
Media * Red Bull Media House * DATAVERSITY *
Forrester Media * BNI Building News
“I value this conference because it’s an opportunity
to meet serious suppliers who understand the
industry in a relaxed, relatively intimate setting.”
– Nicole Fromm, Worship Leader Magazine
Sponsorship Opportunities
for Every Budget
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AAMP Partner Level – Get face to face with key
members of the audience marketing community
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Exhibit hall table
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Logo on all AAMP Conference promotional
material (website, brochure, eblasts, event
signage)
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Premier Partnership Level - Get year-round
exposure by upgrading your sponsorship by just
$500
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One complimentary dedicated email blast, plus
additional use of email list at affordable rates or
exchange – this benefit is exclusive to Premier
Partners
Business card size ad in conference handbook
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One free registration for your company
representative ($199 value), plus up to two
discounted registrations for $75
Company logo on website’s “Premier Partner”
banner – runs on all pages of
audiencemarketing.org through September 2018.
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Free VIP passes to AAMP Conference 2017 to
reward your best customers or prospects
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Two free AAMP Conference 2017 registrations for
your company representatives plus up to two
discounted registrations for $75 each
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Medium box size ad in conference handbook
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Plus these benefits of the AAMP Partner level –
exhibit area table, logo on AAMP promotional
material
Combine any conference sponsorship option with
a webinar sponsorship, and you’ll save $400 off
the basic webinar sponsorship rate.
Reserve Today!
Basic
Conference
Package
$1,900
$1,500
$1,400
$1,000
Premier Partner
AAMP Partner
$ 1,650
$1,100
Keynote Luncheon Sponsor - Your logo on the presentation screen during the luncheon and on all table signs in
the dining room.
$2,695
$2,195
Breakfast Sponsor - Make points with attendees by sponsoring the continental breakfast. Company logo on
breakfast sponsor sign.
$2,475
$1,925
$2,475
$1,925
Prize Sponsor - Raffle prizes are awarded to attendees during the luncheon and cocktail party. Your logo on prize
sponsor sign; your representative assists in give-away
$2,035
$1,485
Handbook Sponsor - Your company logo will be featured prominently on the handbook cover.
$2,035
$1,485
Head Shot Sponsor - You get to distribute professional headshots taken by professional photographer during
post-event cocktail party to participating attendees
$2,035
$1,485
Wi-Fi Sponsor - Your company handle used as wi-fi access code
$2,035
$1,485
EXCLUSIVE SPONSORSHIPS
Lunch ‘n Learn Sponsor – must purchase a conference sponsorship to qualify for package price.
Webinar Sponsor – must purchase a conference sponsorship to qualify for package price.
ANNUAL CONFERENCE
Basic Tabletop Sponsor - 3 x 3 table top display.
Name Badge Sponsor - Get your company logo on attendee name badges.
Reserve Today!
Premier Partner
AAMP Partner
$2,035
$1,485
Session Room Sponsor - Your logo featured on all session schedule signs at the entrance of each classroom & at
room’s cell phone charging station
$2,035
$1,485
Cocktail Reception Sponsor - Sponsor the closing networking cocktail party; your logo on drink tickets. Your fee
includes the cost of cocktails.
$2,035
$1,485
$2,035
$1,485
$2,035
$1,485
$1,815
$1,265
Digital Brochure Sponsor – Digital brochure is used on website and in various event promotions. You provide
digital production services
$550
N/A
Brochure Sponsor – You provide printing and mailing services. AAMP pays postage.
$550
N/A
ANNUAL CONFERENCE
Networking Break Sponsor - Your logo on sponsor sign at two 30-minute refreshment breaks during the event.
Parking Sponsor - A uniquely LA opportunity - Validate attendees' parking tickets at your table display.
Water Bottle Sponsor - Your logo on custom-labelled water bottles for all session rooms. Sponsorship includes
cost of water.
Tote Bag Sponsor - Provide 200 tote bags with your logo to hand out to attendees upon registration.
FOR MORE INFORMATION, CONTACT A MEMBER OF THE AAMP
SPONSORSHIP COMMITTEE.
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BARBARA SHEPHERD – VP Sponsorship [email protected]
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ANGIE DE LEON
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MEG CLARK
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ANTOINETTE SANCHEZ-PERKINS [email protected]
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LINDSAY PULLIN
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JOHN BROOKS – webinar sponsorships
[email protected]
[email protected]
[email protected]
[email protected]