Ride-Share Driver Advertising Subscription Service: Promotional
Ambassadors & Influencer Program,
Referral Partner - Direct Sales Program and Passenger TV
THE AGENCY
This sales & marketing program was
created and is presented by The
Raouche Trading Company (RT)—
www.raouchetrading.com. RT will help
you build your business by the
appropriate utilization of innovative
promotional programs.
A basic menu of these programs is
listed below:
• Brand awareness campaigns
(guerilla, grassroots,
multicultural)
• Product Launches
• Corporate and executive gifts
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•
Direct mail campaigns
‘Green’ eco-friendly awareness
“Leave-behinds” for key sales
appointments
Online company store
programs
Recognition and incentive
programs
Recruitment programs
Tradeshow and event
programs
Workplace safety programs
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THE SITUATION…THE STRATEGY
Situation: All brands benefit from more name recognition among consumers
particularly advertising to captive audiences. In the cluttered marketplace of today,
their distributor network will greatly benefit from being strengthened.
• There is a need for game-changing campaigns that provides FIRST MOVER
ADVANTAGE while being profitable, evergreen, defendable, press-worthy and
scalable.
Strategy: Capitalize on Influencers and Word-of-Mouth marketing via the Car Hailing
Industry and in particular Ride-Share Drivers that have a captive audience of
passengers that are constant and varied. “Super Serve” a growing, untapped
consumer niche, develop market place relevance and create sales acceleration
programs with distributors.
• Create buzz, cause marketing and word of mouth campaigns that are scalable
and relevant.
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THE ROAD TO CONSUMER INFLUENCE: DRIVER SWAG CLUB
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SWAG, SPOT TV, SALES & SOCIAL
Solution: Use our Ride-Share Industry Word of Mouth &
Advertising Program as your roadmap to consumer influence;
Driver Swag Club Advertising Subscription Service. Have our
fleet of over 10,000 drivers become YOUR Promotional
Ambassadors that deliver Swag (valued merchandise), Social
Media Product Reviews, Direct Sales, and Passenger TV Ads.
Our drivers use their cars as positive captive gossip and
advertising centers for your corporate products nation-wide.
About Driver Swag Club
Driverswagclub.com is a ride-share driver advertising
subscription service that empowers drivers and corporate
CLIENTS with FREE Swag (client’s valued product samples)
delivery, driver promotional campaigns and discounts on auto
& lifestyle accessories for both male and female Ride-Share
Drivers (entertainment products, car tools, shaving products,
make-up, hair-care, skincare, fragrance products etc.).
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SWAG CLUB MAN…BEAUTY SWAG BAG
Clients are you ready to target our male driver
membership? Introducing Swag Club Man! Add
your products to our Driver Swag Bag of auto and
lifestyle items that we deliver to our male drivers
doors.
Are you ready to target our female driver
membership? Introducing the Beauty Swag Bag!
A Big “Yes” to Driver Beauty & Lifestyle. Put your
products in our Driver Beauty Swag Bag of
auto and lifestyle items that we deliver directly to
our female drivers.
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SPOT TV: PASSENGER ADVERTISING
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SPOTS & SALES INFLUENCE
•
•
Referral Partner-Direct Sales Program:
Use our drivers to distribute your FREE
trial sample products to passengers in
exchange
for
activation
fees
(commissions) via promo codes.
Also drivers receive fees for any
passengers that decide to advertise by
using our mobile in-car media network
and digital advertising platform, called
Vugo. The Vugo app is installed on
tablets mounted to the headrest of forhire vehicles. Our in-vehicle media
network entertains local passengers for
an average of 14 to 21 minute rides
while they are captive in the back of a
ride-share vehicle.
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THE IN-CAR ADVERTISING EXPERIENCE…
3 Ways Advertisers Can Use Passenger TV (In-Car Video Ads) to reach Consumers
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•
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Agencies: These agencies can now deliver targeted and measurable ads for their
clients in a digital outdoor environment while tracking passenger engagement and
return on investment.
Small Businesses: These businesses can participate in local outdoor advertising
through our Passenger TV service called Vugo. Vugo’s Self-Service Ad Portal targets
local customers with offers and information. Vugo also offers a great way to help B2B
advertisers through targeting industry events at convention centers and conferences.
Big Corporations: Brands have been seeking a way to advertise in Uber and Lyft
vehicles for a long time, and with Vugo’s TripIntent technology they are no longer
taking a shot in the dark. We have data and analytics to design campaigns to reach
our clients target audience.
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THE IN-CAR ADVERTISING EXPERIENCE
Creative Campaigns using Passenger TV Targeting:
• Perhaps what’s most interesting about the data
provided here is that it can help businesses and
advertisers determine if they are ideal
candidates for ride-share advertising. For
instance;
A retailer inside a shopping center can compete for
a greater share of each visitors wallet by
influencing where that shopper goes once they
arrive at the shopping center via awareness
advertising and promo codes.
• If you’re a consumer products brand, you can
influence passengers to purchase your brand of
products through innovative and creative
marketing targeted towards passengers going
to specific retailers that sell your items.
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SOCIAL MEDIA FEEDBACK
Influencer Partner Program:
• The drivers may use a
FACEBOOK, YouTube channel, a
blog or their Instagram account
to provide valuable,
instantaneous feedback
regarding their reactions as well
as passenger’s experience with
the CLIENT’S product(s).
• Additionally, for clients it’s a way
to stay in constant dialog with
drivers with social media
comments and conversations
(Focus Group Research).
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THE DETAILS…HOW WE’LL GET THERE
THE CLIENT AND RT will create a multiplatform consumer promotion and an ad
sales package. This will ENGAGE Passengers, Drivers, and Distributors while
leveraging their new Ride-Share experience.
Drivers +
THE CLIENT
OUR DRIVERS ARE Reliable
& Excited to be
Driver Swag Club Members!
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THE TOOL KIT OF TACTICS…
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•
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•
•
Viral Marketing: We can gather in-car video testimonials from drivers and
passengers for social media syndication.
Word of Mouth & Content Marketing: We can use our Ride-Share Driver
Network and our Street Teams to spread positive word-of-mouth messaging
about the CLIENT’S products and services and will increase product purchasing
levels leveraging in-car advertising with Vugo and branded passenger
giveaways.
Promotional Products: We exclusively source all branded driver & passenger
Merchandise for the Driver Swag Club: Backseat organizers (Caddies), bottled
water, cell phone accessories, t-shirts, facial tissues, head rest covers, and fuel
tank covers.
Cause Marketing: We can produce driver charitable activations around
CLIENT’S prescribed initiatives (i.e. clean water fund raising programs)
Buzz Marketing: We will create the Ride-Share Driver Awards where we will
celebrate the drivers that get the most votes from passengers.
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THE TACTICAL DETAILS: SOCIAL MEDIA
• VIRAL MARKETING: Drivers can also
promote THE CLIENT’S products via
their personal YouTube and other
social media channels. See this link
for this product endorsement by a
popular
ride-share
driver:
https://www.youtube.com/watch?v
=IwXS2UQYIf0
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THE TACTICAL DETAILS: SWAG & SPOTS
• PROMOTIONAL PRODUCTS: Drivers will ask
passengers if they would like any CLIENT gifts or
collateral to review during the ride. The offer will
be a pleasant surprise to the passenger and will
increase their ride experience; just as important,
the CLIENT will be able to easily put their
product(s) in the hands of far more consumers in
a very effortless manner.”
• WORD-OF-MOUTH & CONTENT MARKETING:
Drivers will have video monitors installed for
backseat
passenger
viewing
advertising,
entertainment and promotional campaigns (Trip
Cam
https://www.youtube.com/watch?v=VpP71DzHzw
and/or
Vugo
https://www.youtube.com/watch?v=r1V8pNAECY)
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THE CHOICE OF BRANDED MERCHANDISE
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THE GIFT OF GIVING
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•
•
•
The Uber of Cause Marketing
Platforms: Most of our drivers care
about the environment and will
participate in the worlds first Ride-share
Driver Competition for Charity series.
Our team drive “Gossip Cars”. They are
hubs for gathering & giving information.
Millennials care deeply about the
environment and natively seek out
cost-effective, convenient, safe ways to
spend disposable income and have
memorable experiences
Potential to tap into municipal funding,
marketing and promotion
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THE TACTICAL DETAILS: DRIVER AWARDS
• Buzz Marketing: We will create the
Ride-Share Driver Awards where we
will celebrate the drivers. We will
have an online contest for drivers to
compete to earn the most votes from
passengers for best service, funniest
driver, best ride share YouTube
marketer, best singing drivers, sexiest
drivers, favorite fan club drivers
(sports icons, sports teams, favorite
Olympic Country, Superbowl teams,
World Cup teams, Music (Grammys)
and film events (Oscars) etc. We can
do cross promotion with Ride-Share
Apps (Uber, Lyft) also.
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THE FACTS & TRENDS
Ride-Share Industry Research
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THE CAPTIVE FAN
The unique bespoke benefits of in-car &
social media marketing with Ride-Share
Drivers:
• CAPTIVE AUDIENCE OF BOTH DRIVERS
AND PASSENGERS.
• Average passenger trip time is 20 min
with Uber X, however big concerts and
sports events draw from long distances
where carpooling (Uber Black & Select
are requested) average trip times go up
to 60 minutes (suburbs to downtown and
visa versa).
• Sports & Music Marketing: Ride-Sharing
attracts a lot of attention from
passengers seeking to attend Football,
Basketball,
Baseball
and
Soccer
Games, Concerts and other competitions
that occur in stadium settings. These
activities have the longest per average
ride time for passengers. Which means
they have more time to share photos of
the product(s) as well as sharing their
personal responses to the products.
Also customers typically use social media
to express their overall excitement about
their upcoming stadium event.
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DRIVER EMPOWERMENT
Empowering
Ride-Sharing
Drivers while becoming the
defacto brand for the RideShare Industry is ownable and
scalable for CLIENTS. Our
drivers will influence the
passenger’s buying decisions
while in-route to point of sale
destinations.
Based on Oct. 2015 University of California Transportation Center and Vugo ad agency research and data.
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THE GROWING TARGET MARKET
Target the over 600,000 Ride-Share Drivers in
America and the over 1 million globally with
driver affinity programs. Over 5 million
consumers say that they have and will use ridesharing again. We empower our network of
drivers and passengers with all the benefits of
our CLIENTS PRODUCTS AND SERVICES.
• We offer drivers that become OUR CLIENT’S
PROMOTIONAL AMBASSADORS an influencer
Sample Kit (DRIVER SWAG BAG) of cool
driver & passenger branded merchandise (i.e.
BIRCH BOX FOR UBER & LYFT DRIVERS) in
exchange for content reviews on social media
as well as share benefits with passengers.
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THE WIRED DRIVER
Profile
of
a
Ride-Share
Multicultural
&
High
Wireless
super
dependent
on
their
wireless
providing
excellent
coverage
while
price conscious.
• Please
see
link
for
an
example
of
is
a
Ride-Share
https://www.linkedin.com/title/ridesharedriver) and below infographic.
Driver:
Users
service
being
the
who
Driver
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OUR DRIVERS BY THE NUMBERS
THETHHKKKDKKKKKDKKD
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RIDE-SHARING ACCELERATED GROWTH
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THE TOP RIDE-SHARE CITIES
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A LIFESTYLE MOVEMENT
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THE PASSENGER MARKET
Based on Oct. 2015 University of California Transportation Center and Vugo ad agency research and data.
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TESTIMONIALS & FACTS
Fortune 500 Clients Are Surprising Ride-Share Drivers With The Driver Swag
Club Advertising Subscription Service which includes for FREE the Ride-Share
Passenger TV Network, Vugo
“CAR HAILING APP COMPANIES USE DRIVER SWAG CLUB AS A PART OF THEIR DRIVER
RETENTION PROGRAMS” A company must develop deep relationships and customer
loyalty. Over the long term, it is not customer acquisition but rather customer
retention!
“CLIENTS LOVE THE DRIVER REACTIONS TO THE PRODUCTS IN THE SWAG BAGS VIA
SOCIAL MEDIA”
Our swag bags allow consumers to sample products before they buy & this is a great
vehicle for manufacturers to encourage consumers to try a product before they buy a
full- size product
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MONTHLY PLANS
PROMOTIONAL AMBASSADORS & INFLUENCER PROGRAM:
- RT will Recruit & Manage Nation-Wide Drivers Swag Club Team
- Provide our Driver Membership Free Swag Bags Monthly (3 to 5 items)
- Share Swag with Passengers and Social Media Feedback
- Target Drivers that focus on College Campuses, Affluent & Multicultural Areas
- Monthly Reports with Pictures
- $60 per driver/month/market for SWAG Bag inclusion as a Promotional Ambassador
Sponsor- 1 month minimum per market.
- $100 per driver/month/market to have him/her share products with passengers as an
Influencer Sponsor-2 month minimum per market.
- or $5,650 per month/market (75 drivers are delivered SWAG BAGs per month and the
contents shared with clients –Both Programs- 3 month minimum). Includes shipping &
product bag.
- $5,000 per market month management fee. When you factor in the perks—website
member-only offers, & more—you’ve got a much smarter way to reach
your target market.
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MONTHLY PLANS
REFERRAL PARTNER-DIRECT SALES PROGRAM:
- Provide Drivers & Passengers Swag, Collateral & Feedback via Social Media
-Get sales & insights from warm driver out-reach to passengers to use special
promo codes to track sales. Commissions range from 5 to 15%.
-Social media sponsorship and endorsements ($ TBD)
-Monthly reports with pictures
-6 to 10 items per SWAG BAG
-$100 per driver/month/market for SWAG Bag inclusion and distribution to
passengers. A SMART INVESTMENT (includes shipping & bag-3 month minimum).
-$5,000 per market/month management fee. When you factor in the perks—website
member-only offers, and more— you’ve got a much smarter way to reach your target
market.
-Direct Sales Program Commissions range from 5 to 30% per activation.
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MONTHLY PLANS
IN-CAR ADVERTISING EXPERIENCE: PASSENGER TV-- VUGO
Client pricing for Vugo Ad Placement:
Local
Price
$279/month
Views
Up to 1,000
Verified
Yes
Targeting
Yes
Category Targeting Destination Targeting Origination Targeting Supported Ads
Display or Video
Analytics
Monthly Report
Support
Email
VIP
$425/month
Up to 2,000
Yes
Yes
1
Display or Video
Monthly Report
Email
Growth
$695/month
Up to 5,000
Yes
Yes
Up to 3
Up to 3
Up to 3
Display or Video
Monthly Report
Account Manager
Enterprise
Custom
Custom
Yes
Custom
Custom
Custom
Custom
Display or Video
Real-time
Account Manager
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MONTHLY PLANS
Additional In-Car Branding Opportunities & Notes:
-Branded Water Bottles, Car Seat Belt Covers, Mirror Gloves, Headrest
Covers, Fuel Door Covers, Back Seat Organizers
-Car Wraps
-Dash Cam Videos and In-Car Video Ads
-Special Driver Energy Experiences (i.e. Rideshare Driver Awards etc.)
Markets: LA, NY, CHI, DC, SEA, ATL, HOU, MIA, SF, BOS
Lead Time: Two to three (2-3) months prior to CLIENT’S desired launch
date.
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THANK YOU VERY MUCH!
Please Contact
Carl Washington for a custom quote
310.466.9188
[email protected]
www.raouchetrading.com
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