AKAMAI INDUSTRY FEATURE SHEET
Delivering the Ultimate Online Game Experience
Enhance Performance, Sales and Satisfaction by Providing Audiences
Digital Solutions That Connect
Today’s gaming fans swear by high-definition (HD) online multiplayer, digitally distributed
titles and connected devices, and want to try, buy, play and consume content anytime,
anywhere including inside games themselves. To successfully engage enthusiasts, it’s
crucial to deliver fast, flawless user experiences optimized for every device including
ultra-reliable and secure media streaming and software downloads.
Bringing seamless online play and rich media experiences to life,
the Akamai Intelligent Platform™ provides global scale with local
reach, dynamically adjusting to supply peak performance and
dependability regardless of location or audience demand. Used
by leading game providers to accelerate software downloads,
content delivery and user interactions, Akamai’s solutions don’t
just enhance speed and security across cloud, web and online
platforms — they also pair a flexible and reliable global
infrastructure with the business intelligence companies need to cost
effectively bring customers the ultimate gaming experience.
From sprawling massively multiplayer online worlds to sweeping
software downloads and cutting-edge free-to-play experiences,
Akamai delivers the performance gains and insights top market
leaders count on to:
• Scale and enhance business operations
Benefits to Your Business
From sprawling massively multiplayer online worlds to sweeping
software downloads and cutting-edge free-to-play experiences,
• Boost software, website and media performance
Akamai delivers the performance gains and insights top market
• Improve download speeds and completion rates
leaders count on to:
• Reach and attract global audiences
• Accelerate content or media download consumption
• Monetize products, services and in-game purchases
• Speed website loading and customer interaction
• Address rising security concerns
• Maximize gamers’ convenience and build loyalty by delivering
• Optimize for a multi-platform world
a fast, reliable online experience
• Simplify infrastructure and capacity planning, eliminate costly
build outs
Studies reveal that shoppers abandon sites
and services that load just milliseconds slower
than rivals.
• Extend game delivery worldwide and allow for rapid
global expansion
• Increase completion rates, conversions and profit margins
• Ensure security of game assets and transactions
• Enable ongoing community building and support
• Access expert 24/7 support from planning to launch and beyond
AKAMAI INDUSTRY FEATURE SHEET
Gaming
Customer Success Stories
Akamai’s solutions have powered free-to-play online pioneer Perfect World Entertainment’s secure game downloads, video trailer
streaming, online ad delivery and updates to its Internet communities.
Top massively multiplayer online 3-D game publisher
Turbine relies on Akamai for secure, reliable delivery of
online game assets including patches, updates, software
trials and promotional videos.
Aeria Games boosts conversion rates of rich game
downloads to 70%+, gains valuable insight into
download behavior and drives global market growth.
With Akamai’s leading technology, we are able to provide a fast, reliable and high quality social gaming experience
to players around the world. This entices leading game developers to work with us, helping us to maintain
a competitive edge.
—Aman Narain, Chief Executive Officer, 6waves
Any Experience. Any Device. Anywhere.
Bringing Secure, High-Performing Game Experiences and
Putting more servers in more locations to ensure that content is
Assets to Audiences Worldwide
always close to your customer, the Akamai Intelligent Platform
The Akamai Intelligent Platform spans more than 130,000 servers
in over 80 countries. With close to 90% of Internet users just one
network hop away, it’s the leading cloud platform for delivering
secure, high-performing user experiences to every device. Trusted
allows you to:
• Optimize content performance and delivery
• Efficiently scale to meet unpredictable demand
by console, PC, online, mobile and free-to-play gaming’s biggest
• Identify, absorb and block security threats
names, solutions have been shown to deliver 250% download
• Gain unparalleled business and technical insights
speed improvements and 45% boosts in page load times, increasing
download completion rates and product performance.
• Support many business models and audiences
Whether downloading the latest retail blockbuster, sharing
Global gaming leaders utilize Akamai’s secure solutions to slash
social achievements with friends or streaming HD video trailers
digital delivery’s complexity and cost while fiercely innovating and
on-demand, gaming providers and customers alike can quickly
providing high-performance, scalable methods for serving:
see the difference at a glance.
Serving over 2 trillion Internet interactions daily, Akamai’s
platform provides interactive entertainment leaders the scalability,
performance and insight needed to deliver content ranging from
in-game purchases or patches to retail-length software and films.
• Digital downloads and software products
• High-definition video and streaming media
• Low-latency game play and online interactions
• Content-rich websites and communities
Securely enabling more than $250 billion in online transactions
each year, it flexibly and reliably scales to match fluctuating
business models and audience demand, letting your organization
focus on what matters most – designing and delivering stunning
online experiences.
Akamai’s technology actually helps drive business
decisions.
—Aman Narain, Chief Executive Officer, 6waves
For more Akamai Gaming success stories, visit Akamai.com/CaseStudies
AKAMAI INDUSTRY FEATURE SHEET
Gaming
Innovate Fast and Fearlessly
Solutions That Help Businesses Play to Win
• Prevent Security Breaches and Data Theft: The Akamai
Intelligent Platform helps identify, absorb and block security
threats to protect products, services and websites from down-
Designed for maximum flexibility and security, the Akamai Intelligent
time and data theft. Offering unparalleled security, Akamai’s
Platform equips game industry leaders with solutions designed to
safeguards protect many of today’s largest businesses and brands
help them successfully grow their businesses and execute for-
from such sophisticated web attacks as DDoS and SQL injections,
ward-thinking online strategies on a global scale.
among others.
Allowing industry operators to provide global reach with the same
service levels as local providers, Akamai’s infrastructure supports a
complete range of businesses and applications including mobile,
social, digital, cloud and free-to-play initiatives.
All of Akamai’s offerings are backed by an award-winning professional services team committed to empowering your organization
and providing the following industry-leading benefits:
Engaging Tomorrow’s Gaming Audience
Accelerating the Future of Connected Experiences
Whether playing live multiplayer matches, sharing social
achievements or purchasing power-ups via in-game micro
transactions, players now live in a world of connected devices
and online game experiences.
Attracting and engaging next-generation global audiences requires
• Accelerate Website, Content and Software Delivery:
a fast, flawless approach to customer interaction that’s not only safe,
Delivering performance gains of up to 5X over existing web
secure and reliable, but also fully optimized for the complete range
infrastructures, the Akamai Intelligent Platform lets you connect
of set-top and mobile devices.
with players, drive added interaction, and deliver software
content or HD media at blinding speeds. Providing smoother,
more seamless response times, solutions can send customer
satisfaction and conversion rates soaring.
• Scale to Match Variable Demand: Offering the world’s largest
game-delivery network, Akamai helps industry providers costeffectively and efficiently scale operations worldwide without
downtime or outage. Eliminating IT infrastructure headaches,
solutions keep midnight game launches, flash mobs and
From downloading demos and HD video trailers to buying add-ons
and posting user-generated content to web communities, the rules
of the game are rapidly changing for players and providers alike.
Custom-built to provide the speed, scalability and market-leading
insight interactive entertainment companies demand, the Akamai
Intelligent Platform delivers the powerhouse performance gains and
flexible infrastructure solutions online leaders need to stay ahead
of the curve.
corresponding traffic spikes from overwhelming.
• Enhance the Download Experience: Deliver fast, reliable
game software or content downloads including patches,
updates and add-ons over the Internet on-demand, regardless
of traffic levels or user location. Businesses can offer shoppers
a customizable user interface, including options to pause, stop
or resume downloads at will.
• Improve Transfer Completion Rates: Faster downloads
mean less waiting, more successful transfers and additional
sampling or purchases. Proven to increase completion rates
by 15%, Akamai’s solutions overcome common Internet
inefficiencies and issues to deliver responsive, error-free results.
• Provide Unparalleled Business Insight: Enjoy deeper visibility
into key metrics including user behavior, download completion
rates, network connections and delivery speeds that enable
enhanced decision making. Complete analytics help businesses
effectively manage digital game assets and optimize user and
download experiences.
For more information on Akamai solutions, visit Akamai.com/Solutions
AKAMAI INDUSTRY FEATURE SHEET
Gaming
Akamai is Trusted by:
19 OF THE TOP 25
9 OF THE TOP 10
ALL OF THE TOP
OVER 2/3 OF THE TOP 100
Gaming Companies
Social Media Sites
Internet Portals
Media & Entertainment Companies
Representative Customers
Akamai helps the world’s leading Gaming companies move their business faster forward by removing complexity and enabling a secure,
high-performing user experience on any device, anywhere. Representative customers include:
Akamai — Moving Businesses Faster Forward
$1.3B REVENUE
2,000 LOCATIONS
5,000 CUSTOMERS
3,400 EMPLOYEES
As the global leader in Content Delivery Network (CDN) services, Akamai makes the Internet fast, reliable and secure for its customers. The company’s advanced web performance,
mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device,
anywhere. To learn how Akamai solutions and its team of Internet experts are helping businesses move faster forward, please visit www.akamai.com or blogs.akamai.com, and
follow @Akamai on Twitter.
Akamai is headquartered in Cambridge, Massachusetts in the United States with operations in more than 40 offices around the world. Our services and renowned customer care
enable businesses to provide an unparalleled Internet experience for their customers worldwide. Addresses, phone numbers and contact information for all locations are listed on
www.akamai.com/locations.
©2015 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai and the Akamai wave logo are registered
trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject
to change without notice. Published 05/15.