2016 “RIP IT, WIN IT” INSTANT WIN IN-­‐STORE GAME AT CHUCK E. CHEESE’S OFFICIAL RULES 1. NO PURCHASE IS NECESSARY TO PLAY OR WIN A PRIZE. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW OR REGULATION. PARTICIPANT MUST BE 18 YEARS OF AGE OR OLDER (19 YEARS OR OLDER IN AL AND NE, 21 YEARS OR OLDER IN MS) AT THE TIME OF PRESENTMENT OF GAME PIECE. MANY WILL WIN TICKET PRIZES, FEW WILL WIN OTHER PRIZES. ALL FEDERAL, STATE, AND/OR LOCAL RULES AND REGULATIONS APPLY. 2. GAME. “Rip It, Win It” (the “Game”). 3. SPONSOR. CEC Entertainment Concepts, L.P. (the "Sponsor"). Address: 1707 Market Place Blvd., Suite 200, Irving, TX 75063. 4. ADMINISTRATOR. Valassis/Promotion Watch (the "Administrator"). Address: 19975 Victor Parkway, Livonia, MI 48152. 5. GAME PERIOD. The 2016 “Rip It, Win It” Instant Win In-­‐Store Game at Chuck E. Cheese’s ("In-­‐Store Game") begins at 12:00:00 a.m. CST on December 28, 2015 and ends at 11:59:59 p.m. CST on February 28, 2016 or while supplies last (the “In-­‐Store Game Period”). Some participating Chuck E. Cheese’s may complete distribution of their supply of Game Pieces before others. Although a participating Chuck E. Cheese’s restaurant may have exhausted its supply of Game Pieces before 11:59:59 CST on February 28, 2016 (and no additional Game Pieces will be awarded after the In-­‐Store Game Period is over), it will continue to honor winning Game Pieces that are redeemed in accordance with these Official Game Rules through 11:59:59 p.m. CST on April 28, 2016, as described in Paragraph 6.C. 6. IN-­‐STORE GAME. The In-­‐Store Game is only available at participating Chuck E. Cheese’s restaurants located in the fifty (50) United States and Washington DC. Eligible Participants can obtain a Rip It, Win It game piece (the “Game Piece”) while supplies last, either With Purchase, as detailed in Rule 6A, or Without Purchase, as detailed in Rule 6B. The methods described in Rules 6A and 6B are the only legitimate channels (the “Legitimate Channels”) for obtaining Game Pieces. A person who obtains a Game Piece through Legitimate Channels is a “Participant.” A.
With Purchase: A Game Piece can be obtained by purchasing a beverage sold in specially marked 18 ounce adult-­‐size cups, which will have one (1) Game Piece affixed to each cup. B.
Without Purchase (alternate method of entry "AMOE"): A Game Piece can be requested without purchasing a beverage from a participating Chuck E. Cheese’s by mailing a legibly handwritten, self-­‐addressed, stamped envelope ("SASE") with sufficient postage and a return address, including first and last name, street address, city, state, and ZIP or postal code to: 2016 Chuck E. Cheese’s “Rip It, Win It” Instant Win Game at Chuck E. Cheese’s Game Piece Request, Rip It Win It PO Box 590, Battle Creek, MI 49016. DO NOT SEND ANY WINNING GAME PIECES, COMMENTS OR QUESTIONS TO THIS ADDRESS. One (1) Game Piece will be mailed in response to each mail-­‐in request that complies with the requirements of these Official Rules, while supplies last. Mail-­‐in requests, including both outer envelope and SASE, must be handwritten. Outer envelope must include a return address in the upper left hand corner that matches the requestor's street address, and must be postmarked no sooner than December 28, 2015, must be postmarked no later than February 28, 2016, and must be received by Sponsor no later than March 14, 2016. Each request must be mailed in a separate stamped outer mailing envelope. Requests that are sent in business reply envelopes that utilize address labels or stickers (for any address), that are photocopied, hand-­‐stamped, computer-­‐generated or otherwise mechanically or digitally produced or reproduced, that are not mailed in separate outer stamped mailing envelopes, or that otherwise fail to comply with these Official Rules will NOT be honored, acknowledged or returned, and the persons submitting such requests will forfeit any corresponding postage and unused envelopes. Requests from Vermont (“VT”) residents that are postmarked in VT may omit return postage. Requests from VT residents that are postmarked outside of VT and omit return postage may be required to provide proof of VT residency to Sponsor's reasonable satisfaction before requests are fulfilled. C.
How to Claim and Redeem Prizes: Carefully peel the Game Piece from the backing to which it is affixed. If a Game Piece reveals a prize identified in these Official Rules as an Instant Win prize, then the Participant, when verified, is the winner of that prize. A Game Piece which reveals free Chuck E. Cheese’s tickets or tokens must be claimed in-­‐store at participating locations by presenting the Game Piece to a cashier no later than 11:59:59 p.m. CST on April 28, 2016. All other prizes must be claimed by calling 1-­‐888-­‐778-­‐7193. 7. ELIGIBILITY. The In-­‐Store Game is open to legal residents of the forty-­‐eight contiguous United States, Hawaii, Alaska, and the District of Columbia who are at least 18 years of age (19 years or older in AL and NE, 21 years or older in MS) at time of entry. In addition, the person claiming the Grand Prize must also have a valid driver’s license, and current valid automobile insurance prior to automobile delivery to be eligible. By entering, Participants acknowledge compliance with these official rules including all eligibility requirements, and all applicable federal, state and local laws, rules and regulations. Persons in any of the following categories are not eligible to participate in the In-­‐Store Game: any person who on or after December 28, 2015 (a) is a director, officer, employee, or agent with Sponsor, its parent companies, subsidiaries, affiliated companies or service agencies; (b) employees, directors, or officers of any entity engaged in the development, production or distribution of Game Pieces or of any entities retained by Sponsor to assist in any way with the administration or advertisement of the Game; (c) is a director, officer, employee, agent with the Administrator; or (d) is a family member or household member of any of the above persons. 8. PRIZES. The odds of winning a prize are approximately 1 in 1. Approximately 6,180,240 total Game Pieces are available for distribution during the In-­‐Store Game Period. Approximate retail value of all prizes combined is $3,660,438.45. Expenses not stated for any prize are the sole responsibility of the winner. Sponsor, in its sole discretion, reserves the right to substitute a prize of equal or lesser value in lieu of listed prize for any reason including but not limited to prize availability. Limit one (1) Grand Prize awarded per Account/per person/per household throughout the Promotion Period. A.
One (1) Set of 25 Chuck E. Cheese’s® Tickets: Three million Ninety Thousand and One Hundred Fifteen (3,090,115) prizes available. ARV: $0.25 each. The approximate odds of winning this prize are 1 in 2. B.
One (1) Set of 4 Chuck E. Cheese’s® Tokens: One Million Five Hundred Forty-­‐Five Thousand and Sixty (1,545,060) prizes available. ARV: $1.32 each. The approximate odds of winning this prize are 1 in 4. C.
One (1) Set of 50 Chuck E. Cheese’s® Tickets: One Million Four Hundred Eighty-­‐Three Thousand Two Hundred Fifty-­‐Seven (1,483,257) prizes available. ARV: $0.50 each. The approximate odds of winning this prize are 1 in 4.2. D.
One (1) Set of 100 Chuck E. Cheese’s® Tickets: Sixty-­‐One Thousand Eight Hundred and Two (61,802) prizes available. ARV: $1.00 each. The approximate odds of winning this prize are 1 in 100. E.
One (1) Great Wolf Lodge Trip 1 : Five (5) prizes available. ARV: $3,000 each. The approximate odds of winning a prize are 1 in 1,236,048. F.
Grand Prize: One (1) $30,000 AutoNation Credit2: One (1) prize available. ARV: $30,000. The approximate odds of winning a prize are 1 in 6,180,240. 9. PRIZE CLAIM REQUIREMENTS. A.
Prize Claim Deadlines: Instant Win prizes must be claimed on or before April 28, 2016. An In-­‐Store potential winner (or his/her parent or legal guardian if potential winner is an eligible Minor) must follow the instructions on the Game Piece to begin the prize claim process. B.
Affidavit of Eligibility and Release of Liability: To complete the prize claim process (Prize 8.E and 8.F), winners will be required to complete (1) an Affidavit of Eligibility affirming that he/she meets the Eligibility requirements found in these Rules and (2) a Release of Liability. Any person traveling with a winner of a trip prize (or his/her legal guardian) must also sign a Release of Liability. C.
Transfers: The transfer of Game Pieces by an ineligible person to an eligible person is strictly prohibited, except as follows: Participant who has not reached the age of majority in his/her state/territory of residence ("Minor") must transfer Game Piece to his/her parent/legal guardian to redeem a prize. D.
Prizes not claimed are forfeited: No cash alternative or substitution of any prize will be provided. Sponsor, in its sole discretion, reserves the right to substitute a prize of equal or lesser value for any reason. E.
Verification: By accepting the Game Piece, Participant accepts and agrees that they are legal residents of the United States. Winning Game Piece prizes are subject to rejection either by phone, online or at participating Chuck E. Cheese’s restaurants. Game Pieces are null and void and will be 1
Prize 8E. Five (5) trips for four to a Great Wolf Lodge location in the U.S., the exact location to be chosen by each winner (collectively, “Trips”). Each Trip will consist of Great Wolf Lodge accommodations for up to four for two (2) consecutive nights, two (2) Paw Passes™ and a gift card in the amount of $200 redeemable at Great Wolf Lodge. The Trips will be redeemable for up to one (1) year following issuance and standard restrictions and blackout dates may apply to the Trips. 2
Prize 8 F. Manufacturers Suggested Retail Price Credit of up to Thirty Thousand Dollars ($30,000.00) valid towards one (1) new vehicle of the winner’s choice from an AutoNation store (“Prize Credit”). Vehicle is provided on an “as is” basis. Prize Credit is non-­‐transferable. Prize Credit is a dollar for dollar offset to a vehicle’s MSRP. Any unused Prize Credit amount is not redeemable for cash. The Prize Credit is limited to the purchase price of a single vehicle only and must be applied to the MSRP and not any advertised price. If the winner’s home address is within 50 miles of an AutoNation dealership, the winner will be required to pick up their automobile at the designated dealership. Should the winner live more than 50 miles from the nearest AutoNation dealership, the automobile will be delivered to the winner’s home address. Winner is responsible for paying the local sales tax and must be at least 18 years of age with a valid driver’s license, and have current valid automobile insurance prior to automobile delivery. Neither Sponsor, Administrator nor AutoNation shall be responsible for the payment of any taxes, transportation or registration fees related, directly or indirectly, to the Prize Credit or the vehicle chosen by the prize winner. Prize winner is responsible for any and all applicable fees, service charges, surcharges, all insurance, all federal, state, and local taxes, tag, registration, and any other unspecified expenses associated with acceptance or use of the Prize Credit. Winner is required to provide CEC and AutoNation identifying information including their social security number for the purpose of AutoNation to provide a 1099 tax form and the winner will be solely responsible for all federal, state and local income taxes. rejected if not obtained through Legitimate Channels. If any part of any Game Piece or a prize code is counterfeited, illegible, mutilated, or tampered with in any way, if it contains or reflects printing, typographical, mechanical or other errors or discrepancies the Game Piece will be deemed void. Each Participant acknowledges and agrees that the decisions of Sponsor shall be final, binding and conclusive in all matters relating to the Game, including without limitation determinations regarding the validity of Game Piece. Sponsor is not responsible for incomplete, illegible, misdirected, late, lost, damaged, stolen, non-­‐delivered, or postage-­‐due submissions of Prize Claim Documents or Game materials, or any mail; Proof of mailing Prize Claim Documents of any kind or nature does not constitute proof of delivery. Prize Claim Documents submitted become the sole property of Sponsor and will not be returned. Sponsor shall not be responsible to correspond with Participants. If, for any reason, the game is not capable of running as planned, including tampering, unauthorized intervention, fraud, or any other cause beyond the control of the Sponsors or Administrator which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Game, Sponsors and/or Administrator are not responsible and reserve the right at their sole discretion to cancel, terminate, modify or suspend the In-­‐Store Game. Should the In-­‐Store Game be terminated or cancelled prior to the stated expiration date, notice will be posted on www.chuckecheese.com. Any Game Piece received prior to the termination or cancellation may be deemed valid at the sole discretion of the Sponsors and/or Administrator. Any Game Piece that has been tampered with or altered is void. In the event of a dispute the Administrator and Sponsor have final say. F.
Taxes: Participants claiming any prize are solely responsible for any and all taxes associated with acceptance of any prize. A Federal Form 1099 will be issued for any prize valued at $600 or more, for the tax year the prize is received, or if a trip prize, for the tax year that a winner travels. The amount reported on the Form 1099 will be the actual retail value of the prize as determined by the Sponsor. If required by law, Sponsor reserves the right to withhold and remit to the appropriate taxing authorities the amount of any taxes due. G.
Tax Gross-­‐Up Payment: In regards to the Prizes described above in 8.E. (Great Wolf Lodge Trip) and 8.F. (Grand Prize), Sponsor in its sole discretion may choose to assist the winner with his or her federal, state, or other tax obligations resulting from the winner’s receipt of an 8.E. or 8.F. Prize, as the case may be. If the Sponsor so chooses, it will issue the winner with a single payment in the form of a corporate check (the “Tax Gross-­‐Up Payment”). The amount of Tax Gross-­‐Up Payment will be computed based upon the actual retail value of the prize as of the date of delivery, as determined by the Sponsor, and will assume that the winner’s combined tax rate for all federal, state, and other tax obligations related to such prize is effectively 30%. The Tax Gross-­‐Up Payment is estimated to be $900.00 for each 8.E. Prize and $9,000 for the Grand Prize described in 8.F. The actual Tax Gross-­‐Up Payment may not be sufficient to cover the winner's entire tax liability related to winning the respective Prize. The winner is solely responsible for paying all applicable federal, state or other tax obligations related to the 8.E. Prize or 8.F. Prize, as the case may be. Any amounts paid to a winner (or to another party on behalf of a winner as in the case of any tax withholdings) as a Tax Gross-­‐Up Payment will be reported on a Form 1099-­‐MISC in addition to the actual retail value of the prize (as described in Section 9.F. above), as required by applicable federal and state laws. 10. WINNERS LIST. For a winners list, send an SASE to 2016 Chuck E. Cheese’s “Rip It, Win It” Game Winners List Request, 1707 Market Place Blvd. Irving, Texas 75063. All requests must be received by April 28, 2016. Winners Lists will be sent when the In-­‐Store Game is officially over and the prizes have been verified and awarded. 11. DISCLAIMER OF WARRANTIES. THE SPONSOR MAKES NO WARRANTIES, AND HEREBY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESSED OR IMPLIED, CONCERNING ANY PRIZE IN CONNECTION WITH THE GAME. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, SUCH PRIZES ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, AND THE SPONSOR HEREBY DISCLAIMS ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-­‐INFRINGEMENT. SOME STATES DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSION MAY NOT APPLY. 12. PUBLICITY RIGHTS: By participating in the Game and/or accepting a prize, each entrant agrees to allow the Sponsor and Sponsor's designees the perpetual right to use his/her name, address (city and state), biographical information, photos, picture, portrait, likeness, voice and/or statements regarding the Game and/or Sponsor for promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered, including live television, worldwide, including, but not limited to, on the World Wide Web and Internet, without notice, review or approval and without additional compensation, except where prohibited by law. 13. PRIVACY POLICY: Any personally identifiable information collected during a participant’s participation in this Game will be collected by Sponsor or its agent and used by Sponsor, its affiliates, agents and marketers solely for purposes of the proper administration and fulfillment of the Game as described in these Official Rules and in accordance with Sponsor's Privacy Policy as stated at http://chuckecheese.com/terms-­‐and-­‐
privacy. During the registration process you will be provided the opportunity to opt-­‐in to Sponsor's email club. If you opt-­‐in, Sponsor will only use any personally identifiable information collected solely for the purposes of delivering marketing emails from Sponsor and in accordance with Sponsor's Privacy Policy as stated at http://chuckecheese.com/terms-­‐and-­‐privacy. You may choose to stop receiving our marketing emails by following the unsubscribe instructions included in these emails. 14. MISCELLANEOUS. A.
Limitation of Liability: By participating in the Game each Participant hereby releases and agrees to hold the Sponsor harmless from and against any and all costs, injuries, losses or damages of any kind, including, without limitation, property damage, death and bodily injury (whether due to negligence or otherwise), due in whole or in part, directly or indirectly, to participation in the Game or any Game-­‐related and/or travel-­‐related activity, or participation in any prize-­‐related activities, or the receipt, use or misuse of any prize. Participants waive the right to assert as a cost of winning any prize, any and all costs of verification and redemption or travel to claim said prize and any liability and publicity which might arise from claiming or seeking to claim said prize. B.
Release: By participating in the Game, Participants and their legal guardians agree to release, discharge and hold harmless PepsiCo, Inc., Pepsi-­‐Cola Company and its bottlers, Sponsor, its respective parents, affiliates, subsidiaries, advertising and promotion agencies, PepsiCo, Inc., Pepsi-­‐
Cola Company and its bottlers, Administrator and other individuals engaged in the development or execution of this promotion from any liability, claims, losses and damages arising out of or relating to their participation in this promotion, or the acceptance, use, misuse or possession of any prize received in this promotion. Sponsor is not responsible for late, lost, stolen, incomplete, or misdirected entries. C.
Disqualification: It is the Participant's sole responsibility to ensure that he or she has complied in full with all conditions and requirements contained in these Official Rules. If any potential winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such potential winner will be disqualified and the prize forfeited. No mechanically reproduced, illegible, incomplete, forged, software-­‐generated, third party or other automated or robotic entries, in whole or in part, will be accepted. D.
Force Majeure/Printing and Production Errors: Sponsor reserves the right, without prior notice and at any time, to terminate the Game, in whole or in part, or modify, suspend or extend the Game or Game materials in any way, if it determines in its sole discretion, that a Game Piece reflects printing or other errors or if it determines, in its sole discretion, that the Game is impaired or corrupted or that fraud or technical problems, failures, malfunctions, or errors have destroyed or severely undermined the proper play, integrity, and/or feasibility of the Game such action is subject to authorization by resolution. In the event Sponsor is prevented from continuing with the Game as contemplated herein by any event beyond its control, including but not limited to fire, flood, natural or man-­‐made health epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal, state, provincial or local government law, order, or regulation, public health crisis, order of any court or jurisdiction, or other cause not reasonably within Sponsor's control (each a "Force Majeure" event or occurrence), then subject to any governmental approval which may be required, Sponsor shall have the right to modify, suspend, extend or terminate the Game. Only the type and quantity of prizes described in these Official Rules will be awarded. The sole responsibility and liability for any irregular Game Piece is replacement with another randomly selected Game Piece while supplies last, as solely determined by Sponsor. Replacement shall be the sole and exclusive remedy under such circumstances. If, due to printing, digital, computer programming, hardware or software, or production errors or for any reason, more potential winners in any prize category come forward seeking to claim prizes in excess of the number of each type of prize as set forth in these Official Rules, the winners, or remaining winners, as the case may be, of the advertised number of prizes available in the prize category in question may be selected in a random drawing from among all persons making purportedly valid claims for such prize(s) in that prize category. Inclusion in such drawing shall be each Participant's and/or Participant's sole and exclusive remedy under such circumstances. E.
Arbitration/Waiver of Jury Trial/Waiver of Class Action: By participating in the Game, Participants and their legal guardians agree that any claim, dispute, or controversy (whether in contract, tort, or otherwise) Participant may have against the Sponsor or Administrator arising out of, relating to, or connected in any way with the Game, the awarding or redemption of prizes, or the determination of the scope, enforceability or applicability of this agreement to arbitrate, will be resolved exclusively by final and binding confidential arbitration administered by American Arbitration Association ("AAA") and conducted before a sole arbitrator admitted to practice law for at least fifteen (15) years pursuant to the applicable Rules and Procedures established by AAA. Any arbitration hearing will be conducted in Dallas, Texas, or another location agreed to by the parties and reasonably convenient for Participant. NO PARTY WILL BE ENTITLED TO A TRIAL BY JURY. NO PARTY IS ENTITLED TO BRING CLAIMS, NOR SHALL ANY CLAIMS BE HEARD, ON A CLASS, REPRESENTATIVE, OR OTHER JOINT BASIS, AND THE ARBITRATOR CAN DECIDE ONLY PARTICIPANT’S OR SPONSOR’S INDIVIDUAL CLAIMS. IN NO EVENT MAY THE ARBITRATOR CONSOLIDATE OR JOIN THE CLAIMS OF ANY PERSON OR PARTY, WHETHER OR NOT ON THE BASIS THAT THEY ARE SIMILARLY SITUATED. F.
Governing Law: All Participants (and/or their legal guardian) agree that this Agreement shall be governed by the laws of the State of Texas, without giving effect to any choice of law or conflicts of laws principles that would cause the application of any other state’s laws. 15. OFFICIAL RULES. These Official Rules will be available online at www.chuckecheese.com, at participating Chuck E. Cheese’s locations, and are available via written request. To receive a copy of the Official Rules, mail an SASE to Chuck E. Cheese’s Redemption Center: 2016 “Rip It, Win It” Instant Win Game at Chuck E. Cheese’s Official Rules Request, Rip It Win It PO Box 590. Battle Creek, MI 49016. All requests must be received by February 28, 2016. Limit one (1) request per outer envelope. For immediate assistance please contact the Chuck E. Cheese’s Guest Relations at 1-­‐888-­‐778-­‐7193. Chuck E. Cheese’s is a trademark of CEC Entertainment Concepts, L.P. ©2016 CEC Ent. Concepts, L.P. This Game is in no way sponsored, endorsed or administered by, or associated with AutoNation, USA or any of its affiliated companies. This Game is in no way sponsored, endorsed or administered by, or associated with Great Wolf Resorts Holdings, Inc. or any of its affiliated companies. This Game is in no way sponsored, endorsed or administered by, or associated with PepsiCo, Inc. or any of its affiliated companies. AutoNation is the registered trademark of AutoNation, USA. Great Wolf is the trademark of Great Wolf Resorts Holdings, Inc.