Online & Social
We use the hashtag #PinkStumpsDay to help us create momentum and share the magic of the
McGrath Foundation’s cricketing summer. Use the #PinkStumpsDay hashtag whenever you share
your messages, posts, images and videos. Please encourage all parents, players and supporters to
show their support by sharing your posts and to create posts themselves!
Nothing brings people together like a game of cricket and in 2017 we’ll be reminiscing about the
cricket we played when we were growing up. This year, share photos of you, your family, your team
or your backyard on those days where it was all about a bat, a ball, and finding a pitch wherever you
could.
Follow us!
Don’t forget to follow us – we’ll be keeping an eye on the hashtag and sharing our favourites!
 Twitter: @McGrathFdn
 Facebook: McGrath Foundation
 Instagram: @Mcgrathfoundation
Website URL:
www.pinkstumpsday.com.au
Hashtags:
 Pink Stumps Day - #PinkStumpsDay
 McGrath Foundation - #McGrathFoundation
Cricket; part of the Aussie way of life – we want to see your
memories!
Cricket is like many events in our lives, we have the desire to collect mementos; programs, tickets,
autographs and souvenirs – a tangible way of reliving and remembering a day at the cricket spent
with family and friends, children with parents, gathered around a TV or listening to the radio at a
beach or BBQ. A bat and a ball were never far away, seemingly making an appearance at most family
and friend gatherings; we all have very fond memories of grandpa hitting a ball over the fence or
your son diving for the catch which saved the game… and got you out!
The McGrath Foundation wants you to share the memories that give you the most ’cricket nostalgia‘
by posting photos on your social media and tagging #PinkStumpsDay. We would love to know which
backyard rules applied, if you ever got in trouble for hitting it into the neighbours’ yard, who your
idols were, what you used as stumps! Our best cricketing legends never forget their humble
beginnings and their backyard battles and we don’t want you to either!
Just for fun…
Did you know Thursdays are traditionally a day for sharing old photos? It’s called
#ThrowbackThursday. So why not do some posts on Thursdays leading up to your game, tag
@Mcgrathfoundation and use the hashtags #throwbackthursday and #PinkStumpsDay. Follow the
hashtags and you might even see some pics from cricketing legends when they were little tackers!
Social posts:
The social posts below are examples to help you get your message out. Feel free to get creative with
them.
Note: Please tag the McGrath Foundation with the relevant social media handle (see above) and use
the hashtag #PinkStumpsDay
3-4 weeks before event
Facebook
 We can’t wait to turn our <backyard/beach/street name> pink on <insert date> for the
McGrath Foundation on our #PinkStumpsDay! We will be hitting 6s (hopefully!) against
<insert team name> raising funds to place McGrath Breast Care Nurses in communities
across Australia. For more info, visit: <team URL or www.pinkstumpsday.com.au> and please
donate to our GoFundraise page to help get us on our way! <insert GoFundraise page>
Instagram
 Our <backyard/beach/ street name> will be replicating the Pink Test at the SCG as we hold
our very own #PinkStumpsDay, supporting the @McGrathFoundation, turning pink on
<insert date> to raise vital funds for families experiencing breast cancer. For more info, visit:
<insert team URL or www.pinkstumpsday.com.au>.
Twitter
 <Insert team name> are stepping up to the crease on <insert date> for @mcgrathfdn
#PinkStumpsDay! Find out more at http://bit.ly/11d1yvX
One week before your event
Facebook

Who’s going to take the winning catch? Who will be hitting a six into the neighbour’s
backyard? Who will score the most runs? We can’t wait to turn <insert backyard/beach/
street name> pink for the McGrath Foundation’s #PinkStumpsDay on <insert date> to
support families across Australia experiencing breast cancer. Join our GoFundraise page
<insert GoFundraise page> to help us raise money for this great cause and bring home the
magic of the Pink Test!
Instagram
 Next week, <insert backyard/beach/ street name> will be all kinds of PINK for the
@McGrathFoundation’s #PinkStumpsDay – raising money for families experiencing breast
cancer. We are playing <insert team> so anything could happen!
Twitter
 <Insert backyard/beach/street name> is going PINK for the @McGrathFdn for
#PinkStumpsDay!
On the day
Facebook
 Today you might mistake <insert backyard/beach/street name> for the SCG Pink Test
because <insert team> are bringing that magic all the way home for McGrath Foundation’s
#PinkStumpsDay! We’re hoping not to break the neighbours window <if applicable, insert
something that is relevant> and raise as much money as we can to help families with breast
cancer. Please donate to our GoFundraise page to help us reach our target <insert
GoFundraise page>
Instagram
 Today’s the day! <Insert team> are ‘pinking’ up <insert backyard/beach/street name> to
support families experiencing breast cancer for @McGrathFoundation #PinkStumpsDay! If
you’d like to help us reach our target, join our GoFundraise page! <insert GoFundraise page>
Twitter
 Today’s the day! Going pink for the @McGrathFdn #PinkStumpsDay. Donate to help us reach
our target <insert GoFundraise page>
After the event
Facebook
 Our #PinkStumpsDay included pinking up <insert backyard/beach/street name> and we had
so much fun! <Share memorable/funny moment of the day – cricket related or not!> Thank
you to everyone who supported our event on <insert date [If applicable: Together, we raised
X!] Check out our photos!

Thanks everyone for your support for our #PinkStumpsDay, raising money for the McGrath
Foundation. Together, we raised <insert dollar amount>! Here are our pink pics of the day.
Instagram
 Thanks to everyone who supported our #PinkStumpsDay event on <insert date>. It was great
to see you all dressed head to toe in pink and raising funds for @McGrathFoundation!
Together, we raised <insert dollar amount!> This is one of our favourite photos from the
day.
Twitter
 Thanks everyone for supporting our #PinkStumpsDay on <insert date> to help us raise
money for the @mcgrathfdn
Sharing your Pink Stumps Day fun with videos
We love to see how much fun everyone is having at their Pink Stumps Day so take plenty of photos
and videos – don’t forget to tag us!
Here are some simple guidelines and tips to make your video the best it can be.
1. Keep it fun! We want to see just how much fun you’re having at your Pink Stumps Day. You
might even want to show us some of your fundraising tips and tricks.
2. Light it up. Make sure your video is shot in good light. You don’t want to hide your faces.
3. A little bit louder now. Remember to speak up so your voice is clear.
4. Good things come in threes. Interviews don’t always have to face the camera. Think of
having three people involved; the cameraman, the interviewer and the interviewee (it feels
less formal that way).
5. Take your time. If you don’t get it right in the first take, just try again. That’s the beauty of
editing! Also, keep your videos short and sweet – 30 seconds works well.