Dublin
Creative City Region
Professor Joyce O’Connor,
Chair,
Digital Hub Development Agency
18 October 2007
© Digital Hub Development Agency 2007
www.thedigitalhub.com
Creative Cities
• Towards a Knowledge Economy
• Innovation and Creativity is key
© Digital Hub Development Agency 2007
www.thedigitalhub.com
Towards Lisbon i2010
• Aim: Europe will be "the most competitive and dynamic
knowledge-based economy in the world, capable of
sustainable economic growth with more and better jobs
and greater social cohesion".
• EU currently focussed on ICT not Creative sector
• Digital Hub bridges the ICT and Creative worlds
© Digital Hub Development Agency 2007
www.thedigitalhub.com
Towards an economy of culture
• Digital Media is a sub set of the wider creative
industries
– The definitional overlap: Digital Media is ‘any product
or service with a digital channel to its consumer’
• Digital Media is growing fast
– The cultural and creative sector is a growing sector,
developing at a higher pace than the rest of the EU
economy.
• Real and virtual worlds are merging
– Emergence of the immersive (3D) internet and social
networking
© Digital Hub Development Agency 2007
www.thedigitalhub.com
Towards an economy of culture
• Digital Media is high value
– 46.8% of workers have at least a university degree
(against 25.7% in total employment)
– There is a competitive race to attract talent and
creators
– The share of independents is more than twice as in
total employment (28.8% against 14.1%)
• Digital Media needs a centre of excellence
– “physical location” and the “socialisation” factor
remain decisive for economic success.
© Digital Hub Development Agency 2007
www.thedigitalhub.com
The Digital Hub - our vision
The Digital Hub will become a connected and
integrated knowledge community dedicated to
being the international centre of excellence for
digital media enterprise, research and
learning.
© Digital Hub Development Agency 2007
www.thedigitalhub.com
national digital media
sector development
NCAD
learning
international
linkages
Enterprise
Development
test bed
& showcase
community
development
urban
regeneration
© Digital Hub Development Agency 2007
www.thedigitalhub.com
NDRC
8x companies
design
50 - 60
16x companies
50 - 60
28x incubation
1x games
1x internet
EI Epp
140 - 160
IAWS
IMMA
c
c
Storehouse
St. James
S
c
c
c
6x companies
Wireless
c
50 - 60
12x companies
Learning studio
60 - 80
1x elearning
1x Games
NDRC
60 - 120
S
c
DCC
S
Learning centre
>8000 4yrs
c
S
c
c
S
1 x Billing
50 - 100
S
c
c
1 x Games
150 - 350
S
S
© Digital
Hub Development
Agency 2007
S S
S S
Swww.thedigitalhub.com
S
c
c
broadcast
podcasting
messaging
web design
production
e-learning
learning
entertainment
wireless
communication networks
research
creation
management delivery
© Digital Hub Development Agency 2007
consumption
www.thedigitalhub.com
enablers
software and hardware technology and tools
sectors
games
companies
animation
Digital content value chain
customer
Value chain
Content creation and consumption
– Content is created through inspiration and the
application of knowledge
– Consumption is governed by access, capability and
value
• Content Management and delivery
– The ICT technology that connects producer with the
consumer
• Balance between creativity and technology
creation
management delivery
© Digital Hub Development Agency 2007
consumption
www.thedigitalhub.com
Foundations
• Enablers
– People with creative and innovative ideas
– Technology to deliver the products and services
• Sectors
– Growth has been in wireless, entertainment, elearning, games, 3D internet and social networking
• Companies
– Getting creative ideas to market
– Collaboration will drive critical mass
companies
© Digital Hub Development Agency 2007
sectors
enablers
www.thedigitalhub.com
The Digital Hub creative cluster
some of the 87 digital media companies already attracted…
Creation
Management
© Digital Hub Development Agency 2007
Delivery
Consumption
www.thedigitalhub.com
Learning Programme
• > 3000 students in 2006
• > 25 learning projects
• Digital still images, sound, video
• 16 schools
• 17 community groups
• Learning studio
• Digital Hub FM, 107.3, every Friday
• Fostering an on-line learning community
Schools
Community
© Digital Hub Development Agency 2007
Enterprise
www.thedigitalhub.com
Creative cities
• People centric
• Focussed on creativity and innovation
• Technology is an enabler
• Challenge for all creative cities
• Digital Hub is real exemplar
• Digital Hub is meeting the challenge
© Digital Hub Development Agency 2007
www.thedigitalhub.com
For further information about the Digital Hub
www.thedigitalhub.com
our contact details
[email protected]
© Digital Hub Development Agency 2007
www.thedigitalhub.com