Mobile trends in the gaming
industry
Mark Carter
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The mobile industry is booming
Smartphone ownership is now reaching more than 50% in the UK and this is
having a direct impact on the mobile payments industry with many people
now carrying out transactions on their phone
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Where are we today?
Total value of mobile payments reached $240bn in 2012
10 times as many coupons are redeemed on mobile as they are via
traditional channels
64% of mobile media users worldwide currently utilize their devices to
conduct mobile banking up from 57% in 2011
At the end of 2012, there were 6.8 billion mobile subscriptions – that is
equivalent to 96% of the world population
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UK online gaming market
UK online gaming market valued at circa £1.7bn
Sports betting accounting for £650m
45% of all sports bets are placed via smartphones
UK mobile game app downloads hit 567 million in 2012
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Where are we heading?
By 2015 the mobile payment industry is forecasted to
account for as much as $1 trillion
Total value of mobile payments is expected to rise to
$670bn by 2015
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2.5bn consumers will buy digital goods via their mobile phone by 2015
That’s 45% of the market
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How do we get there?
Barriers to entry
40% of respondents chose poor user experience when asked about biggest
barrier to mobile payments
57% will not recommend a business with a poorly designed mobile site
65% of consumers will go to a competitors site after a bad mobile
experience
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Security
Barriers to entry
51% of consumers would
use a mobile wallet if their
worries about security were
addressed
Factors that would encourage
consumer confidence in mobile
wallets:
Increased security
Relevant offers and
promotions
Being able to shut down the
mobile down remotely
Setting a daily cap on
spending
Money management
Entering a pin
Consumers are increasingly
valuing additional, non
payment related, wallet
services over the actual
payment process
Page 8
Our solutions
Page 9
Optimising gaming payments for mobile
• Consumer research revealed speed, ease of use and security were the most
important concerns of mobile users.
• When working from a mobile platform, users perceive that they can
become more vulnerable or susceptible to attack.
• The best approach removes the need to reveal your details, allowing users
to aggregate all of their payment options into one safe and secure place
rather than entering card details in full at every website they use.
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• 1-Tap is meeting the demand for increased conversion
• The industry is now onto its second or third iteration of their mobile app
roadmap and the focus is shifting to improving conversions – a large part of
which is the payments process
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• Quick and easy
• The existing payment process can often be tricky for consumers, with many
operators requesting large amounts of information, including logins and
passwords and re-routing through 3D secure pages
• With Skrill 1-Tap, the clue really is in the name – customers can enter an
amount they wish to pay, press one button, and the process is complete
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1-Tap merchants
Skrill 1-Tap processed almost 200,000 deposits in the past 12 months for 3 of
our key online Sportsbooks
That represents 10% of the total number of transactions processed through all
payments instruments
These merchants support more than 90,000 active customers paying with
Skrill 1-Tap
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1-solution
Easy integration and successful conversion rates for merchants
Easy sign up for consumers
Easy and intuitive payment completion
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The future of mobile payments
As more gamers adopt an increasingly digital lifestyle, mobile payment
systems will become the norm.
Handling cash and using traditional bank transfer methods is expensive and
slow, and online payments processing must reflect the trend for much
faster movement of data and transactions.
Organisations need to understand the market dynamics and demands from
both customers and merchants for fast, intuitive and secure solutions and
we are focused on supporting our gaming merchants by delivering
optimised payment tools.
Where gaming merchants have land based operations Skrill will develop
compelling offerings to support the increasing move to Omni Channel retail
Our new app, due to be launched later this year, will allow customers to
access and use their digital wallets, with the ability to withdraw, upload and
send money easily while on the go on mobile and tablet devices.
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Our future is mobile
Official Skrill app launching beginning of October
All Skrill features at your fingertips: send and receive money, upload and
withdraw funds
View and search transaction history
Switch easily between multiple Skrill accounts
Fast, secure access to all your Skrill accounts with a 5 digit pin – no need to
enter your username and password over and over again for each of your
accounts
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Thank you
Any questions?
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