Flash report on television
February 2014
Flash report on television, February 2014
Data provided by Magyar Telekom Nyrt., Invitel Zrt., UPC Magyarország Kft., DIGI Kft., PR-TELEKOM Zrt., Tarr Kft., ViDaNet Zrt.,
PARISAT Kft., Hello HD Kft., UPC DTH S.à.r.l., Antenna Hungária Zrt.
Summary data of broadcasting subscription service
Base:
Total number of television subscriptions
(estimated):
3 432 000
Number of television subscriptions (regardless of technology).
Estimated value for the entire market.
Entire market
(estimated value)
Number of television subscriptions:
3 058 485
Number of television subscriptions (regardless of technology).
Based on data from the above mentioned data suppliers,
covering ~88 % of the broadcasting market. [No.]
11 major market
players
2 018 732
Number of broadcasting subscriptions on cable television
networks and IP networks. Based on data from the above
mentioned data suppliers, covering ~83 % of the wired
broadcasting market. [No.]
9 major market
players
989 299
Number of analogue broadcasting subscriptions on cable
television networks. [No.]
9 major market
players
1 029 433
Number of subscriptions with set-top-boxes. Number of
subscriptions where the subscriber termination point is capable
of accessing the service and at least one programme is digitally
transmitted. [No.]
9 major market
players
Number of wireless subscriptions (DTH, HDig):
917 811
Satellite broadcasting and number of Hello Digital service
subscriptions. Based on data from the above mentioned data
suppliers, covering 100% of the wireless broadcasting market.
[No.]
Entire market:
4 market players
Number of MinDig Tv Extra's subscriptions:
121 942
Broadcasting subscription service - on DVB-T standard provided by Antenna Hungária, covering 100% of these
subscriptions. [No.]
Entire market:
1 market players
Number of digital television subscriptions (regardless of
technology). Including: (Digital CATV, IPTV, DTH, Hdig,
coded DVB-T) [No.]
11 major market
players
Number of subscriptions on wired networks
(CATV, IPTV):
total number of analogue television
subscriptions of these:
of these digital subscriptions:
Total number of digital television subscriptions:
2 069 186
Average number of set-top-boxes installed at
subscriber termination points (regardless of
technology):
1,47
Number of CATV, IPTV, DTH, HDig set-top-boxes / Number
of CATV, IPTV, DTH, HDig subscriptions [No.]
11 major market
players
Average number of set-top-boxes installed at
subscriber termination points (wired service):
1,19
Number of CATV, IPTV set-top-boxes / Number of CATV,
IPTV subscriptions [No.]
9 major market
players
Average number of set-top-boxes installed at
subscriber termination points (wireless service):
1,77
Number of DTH, HDig set-top-boxes / Number of DTH, HDig
subscriptions [No.]
Entire market:
4 market players
Average number of smart cards installed at
subscriber termination points (MinDig TV Extra
service):
1,25
Number of MinDig TV Extra smart cards/ Number of MinDig
TV Extra subscriptions [No.]
Entire market:
1 market players
Number of television subscriptions (based on data from 11 service providers)
thousand
Total number of analogue television subscriptions
3 200
Total number of digital television subscriptions
2 921
2 931
2 943
2 953
2 962
2 981
2 997
3 009
3 013
3 022
3 032
3 048
3 058
1 047
1 036
1 027
1 021
1 012
1 008
1 004
1 000
992
988
984
987
989
1 874
1 895
1 916
1 932
1 950
1 973
1 993
2 009
2 021
2 034
2 049
2 062
2 069
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan ('14)
Feb
2 800
2 400
2 000
1 600
1 200
800
400
0
Note: Based on data from the above mentioned data suppliers, covering ~88 % of the broadcasting market.
Ratio of digital television subscriptions (based on data from 11 service providers)
100%
90%
80%
70%
64,2%
64,7%
65,1%
65,4%
65,8%
66,2%
66,5%
66,8%
67,1%
67,3%
67,6%
67,6%
67,7%
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan ('14)
Feb
60%
50%
40%
30%
Note: Based on data from the above mentioned data suppliers, covering ~88 % of the broadcasting market. Total number of digital television
subscriptions / television subscriptions
Distribution by technology (based on data from 11 service providers)
Ratio of digital CATV and IPTV television subscriptions:
Ratio of DTH, DVB-T and HDig television subscriptions:
Ratio of analogue CATV television subscriptions:
100%
90%
80%
30,0%
30,4%
30,8%
31,0%
31,3%
31,6%
31,8%
32,1%
32,5%
32,8%
33,1%
33,4%
33,7%
34,2%
34,2%
34,3%
34,4%
34,5%
34,6%
34,7%
34,7%
34,6%
34,5%
34,4%
34,2%
34,0%
35,8%
35,3%
34,9%
34,6%
34,2%
33,8%
33,5%
33,2%
32,9%
32,7%
32,4%
32,4%
32,3%
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan ('14)
Feb
70%
60%
50%
40%
30%
20%
10%
0%
Note: Based on data from the above mentioned data suppliers, covering ~88 % of the broadcasting market.
Distribution by service providers regardless of technology
2,4%
0,7%
3,6%
3,8%
10,9%
2,9%
2,1%
0,6%
UPC
Telekom
DIGI
26,2%
Other service providers
Invitel
MinDig TV Extra
22,9%
Tarr
24,0%
PR-TELEKOM
ViDaNet
Hello HD
PARISAT
Note: The market shares were defined based on the total market's estimated values and technologically neutrally.
Distribution by service providers for wired broadcasting services
3,0%
4,2%
5,4%
UPC Magyarország
0,1%
0,9%
Telekom
DIGI
26,4%
15,6%
Other service providers
Invitel
Tarr
19,4%
21,5%
PR-TELEKOM
ViDaNet
Hello HD
PARISAT
Note: The market shares were defined on the basis of the number of wired subscriptions (CATV, IPTV) related to the total market's estimated
values.
Distribution by service providers for wireless broadcasting services
2,0%
UPC Direct
11,7%
25,7%
30,9%
Telekom
DIGI
29,7%
MinDig TV Extra
Hello Digital
Note: The market shares were defined of the total market's estimated values based on the number of wireless subscriptions (DTH, coded DVBT, HDig).
Definitions of concepts used in the report:
Broadcasting: based on Act No. LXXIV, 2007 (on the rules of broadcasting and digital switchover). Electronic communication service provided
via any of the transmission networks, whereby analogue or digital broadcasting signals are transmitted from the program provider to the
receiving set of the subscriber or user, regardless of the transmission network and technology applied. In particular, the following shall be
regarded as broadcasting: free-to-air broadcasting, satellite broadcasting, broadcasting via a hybrid fibre-coax transmission system, as well as
broadcasting a program by a transmission network using an Internet Protocol, if the type or conditions of the service are equivalent to those of
broadcasting or this method substitutes broadcasting performed in another way. Broadcasting accessible by a subscriber as a separate service
or included in a package together with other electronic communications services against a fee shall also be regarded broadcasting. However,
signal transmission via a network suitable for connecting less than 10 receiving sets shall not classify as broadcasting.
Wired broadcasting: Broadcasting subscription service provided through cable television networks (CATV) and IP networks (IPTV).
Wireless broadcasting: Satellite (DTH) and Hello Digital (HDig) broadcasting service subscriptions.
CATV: Cable television network. Cable television networks are wired infrastructures capable of distributing radio and television signals to
subscribers.
IPTV: (Internet Protocol Television) Digital television service provided through IP (Internet Protocol).
DTH: (Direct-to-Home) Broadcasting service provided through satellites.
HDig: (Hello Digital) Wireless, terrestrial microwave service provided by Hello HD Kft. in Budapest and its surroundings.
Set-top-box: Electronic device connected to the television set and an external signal source, capable of converting the incoming signals to
content that can be displayed on the television screen.
MinDig TV Extra: Broadcasting subscription service - on DVB-T standard - provided by Antenna Hungária.
DVB-T: (Digital Video Broadcasting - Terrestrial) the standard of digital terrestrial video broadcasting.
Smart kártya: Smart card provided by service provider which is necessary to use of MinDig TV Extra coded service.
Market size: Determined by expert estimates based on data collected by the National Media and Infocommunications Authority for the entire
market, and market research information.