International Business Strategy
© 2007 Robert Sweo
Strategy Primer
Strategy is the tools for devising how you gain
monopoly (real profits)
© 2007 Robert Sweo
Strategy Primer
You win by beating others
© 2007 Robert Sweo
Strategy Primer
There are usually only 2 or 3 winners in an industry
© 2007 Robert Sweo
3 Generic Strategies
© 2007 Robert Sweo
3 Generic Strategies
Low Cost
© 2007 Robert Sweo
3 Generic Strategies
Differentiation
High Quality
© 2007 Robert Sweo
3 Generic Strategies
Differentiation
Perceived high quality
© 2007 Robert Sweo
3 Generic Strategies
Differentiation
Technical leadership
© 2007 Robert Sweo
3 Generic Strategies
Differentiation
Special Features
© 2007 Robert Sweo
3 Generic Strategies
Differentiation
Better Service
© 2007 Robert Sweo
3 Generic Strategies
Niche
© 2007 Robert Sweo
International Strategies
© 2007 Robert Sweo
International Strategies
Gain opportunities through:
Host government policies
© 2007 Robert Sweo
International Strategies
Gain opportunities through:
Overcoming operational obstacles
© 2007 Robert Sweo
International Strategies
Gain opportunities through:
Efficiencies of standardization
© 2007 Robert Sweo
International Strategies
Gain opportunities through:
Production shifting
© 2007 Robert Sweo
International Strategies
Gain opportunities through:
Tax minimization
© 2007 Robert Sweo
International Strategies
Gain opportunities through:
Financial and information arbitrage
© 2007 Robert Sweo
International Strategies
Gain opportunities through:
Leveraged resources
© 2007 Robert Sweo
International Strategies
Gain opportunities through:
Unique markets
© 2007 Robert Sweo
International Strategies
Gain opportunities through:
Political control
© 2007 Robert Sweo
International Strategy
Implementation
© 2007 Robert Sweo
International Strategy Implementation
Must consider Procedural Justice
© 2007 Robert Sweo
International Strategy Implementation
Localize international strategy to take into account local market idiosyncrasies
© 2007 Robert Sweo
International Strategy Implementation
Promote trust and confidence in local management
© 2007 Robert Sweo
International Strategy Implementation
Align plans, goals, and activities within the subsidiary
© 2007 Robert Sweo