Ben’s Roundtable
LinkedIn and Facebook Privacy Settings
Dealer Use Only / Not for Distribution to the Public
May 2014
Best Practices Goals and Approach
Why Care About Privacy Settings?
• Not all social media is created equal – social media use on one site
may be different on another site.
• Privacy settings should match your use.
Considerations
LinkedIn
Facebook
Purpose
Network and communicate
Share and communicate
Audience
Colleagues, Clients, Vendors
Friends, Family, Associates
You and your content are easy
to discover and view.
Profile is searchable, but make
activity secure
Profile and activities viewable
by everyone. Hide contacts
from competitors.
Activities displayed only to people
whose invites you’ve accepted.
Only make your profile
searchable.
Privacy Goal
Approach
Dealer Use Only / Not for Distribution to the Public
1
LinkedIn
Caveat (Arial Narrow 10pt.)
Dealer Use Only / Not for Distribution to the Public
Access Profile Settings – 2 steps
STEP
1
STEP
2
In the top right hand corner, click on your
picture and choose “Privacy & Settings”
in the drop down menu.
Scroll down to the
bottom middle of the
page and select
“Profile” to open up
“Privacy Controls”
Dealer Use Only / Not for Distribution to the Public
Activity Broadcasts
Activity broadcasts display actions outside of
status updates and engagement.
RECOMMENDATION: Turn off. Leave check box
blank. We suggest you focus your activity feed on
meatier status updates.
Dealer Use Only / Not for Distribution to the Public
Activity Feed
Activity feed controls who sees your actions.
RECOMMENDATION: Set to “Everyone” or “Your
Network”. We suggest you aim to be transparent
and to expose your posts to as many people as
possible.
Dealer Use Only / Not for Distribution to the Public
Viewed Someone’s Profile
LinkedIn allows users to see who has viewed
their profile. This information can be discreet
or showcase your full profile.
RECOMMENDATION: Check “Your name and
headline”. We suggest you strive to be transparent
and visually recognizable.
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Connection Visibility
LinkedIn users have the ability to see your
network through your profile.
RECOMMENDATION: Set to “Only You”. We
suggest you not make your potential clients and
connections viewable to others.
Dealer Use Only / Not for Distribution to the Public
Profile Photo & Visibility
You can control who sees your LinkedIn photo.
RECOMMENDATION: Set to “Everyone” or “My
Network”. We suggest you maintain transparent
and recognizable profile so client or potential
client searches reveal you more readily.
Dealer Use Only / Not for Distribution to the Public
Viewers of this profile also viewed…
On your profile, visitors can see what profiles
other visitors looked at in addition to yours.
RECOMMENDATION: Turn off and uncheck box.
We suggest you keep your clients and network
hidden if possible.
Dealer Use Only / Not for Distribution to the Public
Facebook
Caveat (Arial Narrow 10pt.)
Dealer Use Only / Not for Distribution to the Public
Facebook – Access Privacy Settings
1
1
In the top right hand side of the
Facebook navigation bar, click on
the lock icon.
2
When the drop down menu appears,
click on “Who can see my stuff?” to
access privacy settings.
Dealer Use Only / Not for Distribution to the Public
2
Facebook – Change Privacy Settings
A
1
2
1
2
Sets the default audience that will be selected to see your posts.
RECOMMENDATION: Set to “Friends”. Content is only being seen by people you chose to connect with.
Changes the visibility of all previous posts to “Friends”.
RECOMMENDATION: Do not modify (unless you want to set all of your previous posts to a specific privacy
setting)
A
Dealer Use Only / Not for Distribution to the Public
•
•
•
•
PUBLIC: everyone can see all your post
FRIENDS: your friends can see your post
ONLY ME: only you can see your posts
CUSTOM: define specific people, lists, or “friends of friends”
Facebook – Change Privacy Settings
A
1
2
1
2
Sets how accessible your profile is when people search by your e-mail or phone number
RECOMMENDATION: Set to “Everyone”. Encourage people to proactively search for you.
Sets your Facebook Timeline visibility in search engines (i.e. Google & Bing)
RECOMMENDATION: Leave “On” to encourage people to connect when searching by your name.
A
Dealer Use Only / Not for Distribution to the Public
• EVERYONE: You can be found by anyone with your
e-mail or phone number
• FRIENDS OF FRIENDS: People connected to your
friends can find you by e-mail or phone number
• FRIENDS: Only friends who you’ve connected with
can search by your e-mail or phone number
Facebook – Change Privacy Settings
1
2
3
4
1
2
Sets who can post to your timeline
RECOMMENDATION: Set to “Friends”. Allow friends to actively communicate and share on your
timeline.
Moderate what photos appear on your timeline when you’ve been “tagged” in a photo or
post
RECOMMENDATION: Set to “On”. Control what photos and updates you want to be associated with.
3
4
Control who sees content you’ve been tagged in
RECOMMENDATION: Set to “Friends”. Share only with people you trust and have connected with.
Moderate who sees when your friends posts on your timeline
RECOMMENDATION: Set to “Friends of Friends”. Allow others to participate in your friends
conversations.
Dealer Use Only / Not for Distribution to the Public
Franklin Templeton Distributors, Inc.
One Franklin Parkway
San Mateo, California 94403-1906
franklintempleton.com
Principal Underwriter: Franklin Templeton Distributors, Inc.., One Franklin Parkway, San Mateo, CA 94403-1906. Telephone 1.800.321.8563
© 2014 Franklin Templeton Investments. All rights reserved.
Dealer Use Only / Not for Distribution to the Public