2 Disruptive Technologies for
Incentive Meetings
1. Social media are
transforming participant
engagement at incentive
events.
Using Technology to Maximize the
Impact of Incentive Meetings
Corbin Ball, CSP, CMP
Corbin Ball Associates
Course Notes: corbinball.com/site14
Twitter: @corbinball
© 2014 Corbin Ball Associates
“Technology is shifting the power away
from the editors, the publishers, the
establishment, the media elite. Now it is
the people who are in control.”
T
• 90% online consumer trust
recommendations from
people they know.
• 14% trust advertising.
Econsultancy
Rupert Murdoch
Global Media Entrepreneur
What social channels to you use?
1.23 billion users
70 million users
200 million users
Social Media & Events Report, Xing Events, August 2014
259 million users
2.1 million groups
© Corbin Ball Associates – All Rights Reserved
www.corbinball.com - [email protected] - 360-734-8756
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554 registered users
(271 million active monthly users)
1 billion monthly users
1 billion users
Mobile Social Media
680 million mobile Facebook users
-- Facebook news release, Feb, 2013
Twitter: 75% Access From Mobile Devices
Monthly -- TechCrunch Oct, 2013
Instagram: 40.5 million users on smart
phones – Forbes, March 2014
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Social Engagement
Social Engagement
Implications for Incentive:
• Mass customization
• Great for engagement before, during
and after the event
• The more mobile the media, the
better
• Video everywhere
• Use “Boast and Post”
“Attendee” to Participant!
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Social Engagement
Event video:
• Use “Boast and Post”
• Keep video posts short (<1 minute)
and frequent
• Distribute GoPros to participants
• Consider areal videography (with
very tight parameters
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2 Disruptive Technologies for
Incentive Meetings:
New mobile technology will
2. transform engagement and
logistics management at
incentive events.
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www.corbinball.com - [email protected] - 360-734-8756
2
1 billion smart phones shipped in 2013*.
2.5 billion in use by 2015!
In 2014:
More mobile
devices than
people!
Cisco Visual Networking Index
Forecast, Feb. 2013
*IDC Mobile Phone Tracker, Jan. 2014
The average smartphone user…..
• Checks their phone
day.
• Spends
150 times per
127 minutes/day using apps.
• Has 65 apps installed.
-- Nokia and T-Mobile USA
Event app usage:
MPI Survey:
85% of meeting
planners are using
or will soon use
mobile event apps
for the meetings.
Event app usage:
MPI Survey:
71% of association
meeting
professionals use
and event app to
engage members.
October, 2014
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www.corbinball.com - [email protected] - 360-734-8756
3
October, 2014
Event app usage:
Using Mobile with the 7 Stages of an
Incentive Program
1. Announcement
• Download the app
• Generate excitement
• The one consistent device before,
during and after the event
• Show last year’s videos and
testimonials.
Using Mobile with the 7 Stages of an
Incentive Program
2. Motivation
• Push messaging
• Gamification
• Leaderboards
• Surveys
• Countdown
Analytics:
Every touch is trackable!!
Using Mobile with the 7 Stages of an
Incentive Program
3. Anticipation
• Sneak preview of activities
• Social connection with participants
and guests
• Analytics
Using Mobile with the 7 Stages of an
Incentive Program
4. Arrival
• One chance to make a good, first
impression!
• WOW factor
• Ibeacon greeting at airport
• Automated iPad check-in
© Corbin Ball Associates – All Rights Reserved
www.corbinball.com - [email protected] - 360-734-8756
4
Geofencing - iBeacon
iBeacon
A virtual perimeter in a realworld geographic area.
en.wikipedia.org/wiki/Geo-fence
en.wikipedia.org/wiki/IBeacon
iBeacon for Incentive Events
•
•
•
•
•
Scavenger hunts and gamification
Wayfinding – map location services
Welcome and alert notifications
Social media networking
Transportation tracking
Using Mobile with the 7 Stages of an
Incentive Program
5. During the Event
• The app is the
primary means
of connection.
•
•
•
•
•
Low-power Bluetooth technology (BLE)
Battery life: one year or more
Low cost: US$10/beacon
50 meter range
Apple and Android
•
en.wikipedia.org/wiki/IBeacon
Using Mobile with the 7 Stages of an
Incentive Program
5. During the Event
• Agenda
• Networking
• Social feeds
• Engage
• Immerse
• Photo sharing
• Rewards
• Recognition
Wearable Computing
Miniature electronic devices worn
under, with or on top of clothing.
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5
Wearable Computing
Google Glass
NFC rings
Smart bracelets / watches
Smart clothing
Implantable chips????
Mini-teleprompter
Face-recognition/networking
CEU tracking
Access control
Note taking
Using Mobile with the 7 Stages of an
Incentive Program
6. Departure
• Departure details as a pop-up
notification
• The last memory
• Get data an quotes for next year’s
event
• Survey feedback
Using Mobile with the 7 Stages of an
Incentive Program
7. Extending the Experience
• Extend the life of the event
• Maintain connections
• Reinforce messages
• Encourage behaviors
• Video and photo reminders
Oculus Rift: Facebook Purchase $2B
Palmer Luckey
Using mobile for onsite planning
assistance
Decisive Asset Mgmt. October 2013
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U.S. Technology Adoption Rates
Time from consumer availability to 10% penetration:
MIT Technology Today, May 2012
Business Insider, Aug. 2013
Paperless Binders
•
•
•
•
•
•
Large, high resolution screen
Light
Instant on
Intuitive
GPS capable
Thousands of free apps
Paperless Binders
3 steps:
A. PDF conversion
B. Cloud storage (optional)
C. PDF readers/annotators
cutepdf.com
dropbox.com
paperportnotes.com
goodiware.com/goodreader.html
gDoc Free Binder Offer:
store.gdoc.com/voucher
Voucher code: CORBINBALL
A. PDF Conversion
• PDF is the cross-platform document
standard – great with tablets.
• Locks formatting.
• Conversion is easy.
© Corbin Ball Associates – All Rights Reserved
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B. Cloud Storage
C: PDF Annotation Tools
Mobile
Resources:
Implications for incentive meetings
• The key connection vehicle
• Engagement before, during and after the
event.
• Many new technology coming to assist
and planning logistics and onsite
management.
Corbin’s Favorites File
corbinball.com/bookmarks
Corbin’s Article Database
corbinball.com/art
Corbin’s TechTalk Newsletter
corbinball.com/techtalk
Course notes:
corbinball.com/site14
45
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Contact Info:
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Course notes:
corbinball.com/site14
©2014 Corbin Ball Associates
Corbin Ball, CMP is an international speaker, consultant and writer helping
clients worldwide use technology to save time and improve productivity. With 20
years of experience running international technology meetings, he now is a
highly acclaimed speaker with the ability to make complex subjects
understandable and fun. His articles have appeared in hundreds of national and
international publications and has been quoted in the New York Times, the Wall
Street Journal, Fast Company Magazine and numerous other publications. Corbin
serves or has served on many hotel, corporate and association boards. He is the
only person to receive both MPI’s International Supplier of the Year and MPI’s
International Chapter Leader of the Year awards. Corbin has been named in 2012
as one of "The 25 Most Influential People in the Meetings Industry" by Successful
Meetings Magazine, the 5th time he has received this award.
+1.360.734.8756
[email protected]
www.corbinball.com
@corbinball
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© Corbin Ball Associates – All Rights Reserved
www.corbinball.com - [email protected] - 360-734-8756
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