Port Times Record – December 28, 2011 supermarket gives shoppers more than just food By Susan Risoli Uncle Giuseppe’s Marketplace is a Business of the Year Imagine a place where people travel from far and wide to hear lilting music, eat tantalizing food made fresh every day and enjoy each other’s company. This happy destination, believe it or not, is a supermarket in Port Jefferson Station: Uncle Giuseppe’s Marketplace in the Port Plaza Shopping Center on Route 112. Shoppers and civic leaders say the store has turned an aging, run-of-the-mill shopping center into a thriving neighborhood center for food and local pride. For these reasons, Uncle Giuseppe’s is a Port Times Record Business of the Year. A tub of ricotta waits for the chance to pair up with stamped-out pasta rounds. During the holidays this mechanized macaroni process runs late into the night. The Port Jeff Station store is part of a family-owned Long Island chain, owned by brothers Philip, Carl and Dr. Joseph DelPrete and their business partner, Tommy Barresi. It was started in 1998 and named after the DelPretes’ uncle. The supermarket “draws people” to a site Lou Antoniello, treasurer and past president of the Port Jefferson Station/Terryville Civic Association, said “was decaying for years. ... It was just an old, tired shopping center like many others on Long Island.” Since Uncle Giuseppe’s opened there in June 2010, Antoniello said, the area is a “hot spot.” Uncle Giuseppe’s prides itself on food prepared fresh at the store, often in full view of the customers “so people know where their food came from,” store manager Marty Maguire said. Shoppers can watch steaks being grilled, milk becoming mozzarella, and sheets of macaroni rolling off the pasta machine to get filled with stuffing by the ravioli team. Children like to gaze at Uncle Giuseppe’s chocolate fountains. It’s more than food, it’s theater that fascinates customers, said cheese manager Steven Damiani, a former actor who presides over the store’s 400 varieties of cheese. Uncle Giuseppe’s offers tasting samples and live music on the weekends, and has a cafe that Maguire said is frequently packed with people from all over Long Island who come to Uncle Giuseppe’s for the ambiance as well as the quality. On a recent preholiday morning, Peter Campisi said he has been a regular shopper at Uncle Giuseppe’s since it opened. He doesn’t mind driving there from his home in Middle Island because there’s “nothing like” Uncle Giuseppe’s anywhere else. “You don’t get stuff like this at a [usual] supermarket,” he said. “Everything is done right.” Maguire said Uncle Giuseppe’s also attracts transplanted New Yorkers, who enjoy the store’s old-school New York flavor when they’re back in this area visiting relatives. When those folks return to their homes “in Florida, in North Carolina, I get emails from them saying, ‘When are you opening a store here?’” he said. Time to make the ravioli; pasta and mozzarella supervisor Dondi Peterson checks ravioli for consistency of shape and size. When the store gives shoppers the feeling they’re back in their grandmother’s neighborhood, it’s not accidental, Philip DelPrete said. The store has captured the experience of “the old-time butcher and fish market and deli and bakery that you would go to years ago, and we put them under one roof,” he said. The formula seems to be working. Corporate spokesperson Arielle Brechisci said the Port Jefferson Station store, the largest of the five Uncle Giuseppe’s supermarkets, serves almost 14,000 customers a week. Comsewogue High School principal Joe Coniglione called the store “one of the best things that’s happened to this community in a while.” Some of the market’s 170 employees are Comsewogue students, he said, and Uncle Giuseppe’s donates foods to school district events. Coniglione said when the school held a fundraiser, “me being Italian, and the superintendent’s Italian, we decided to do sausage and peppers” for the event’s menu. Uncle Giuseppe’s “donated 100 links of large sausages, and all the rolls and all the peppers.” For a community concert — which was postponed due to rain — Uncle Giuseppe’s said it would donate all the food, Coniglione said. “They’ve been so supportive of this community, it’s unbelievable,” said Coniglione, who added, “I’m heading over there right now to pick up some dinner.” Sam Judd is vice president of investment for EDENS, the shopping center development company that owns the Port Plaza Shopping Center and is the supermarket’s landlord. He called their relationship “a real partnership” that started with “a leap of faith” on both sides. EDENS had never worked with Uncle Giuseppe’s before and it was not a national company like some of the other tenants. Before moving in, Uncle Giuseppe’s asked EDENS to spruce up what Judd said was a “very run-down shopping center; they had to trust that we would make improvements.” The chance paid off. Judd said EDENS wanted “a tenant that connects with the community” and called Uncle Giuseppe’s “a perfect example of that.” Asked what he thinks of the store, Judd said, “I love it,” and confessed that besides the mouthwatering tastes and sights of fresh food, the store “smells good.”
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