
SOCIAL MEDIA

WEB SITE

CONTENT


E-COMMERCE
BRAND STRATEGY
TELL YOUR STORY.
CONTROL YOUR IMAGE.
MAXIMIZE YOUR
FINANCIAL FUTURE.
I
INTRODUCTION
TAKE CARE OF
YOUR BUSINESS
In the age of the 24/7 news cycle, leaving
your image at the mercy of the media will
cost you millions over your career.
Why? Because how you’re perceived
can dramatically affect the value of
your contracts, your ability to attract
endorsements, the viability of post-career
paths, and how you’re judged in a crisis.
With every negative perception, you lose a
little more of your earning potential.
A POSITIVE
IMAGE CAN EARN
YOU MILLIONS.
You can’t afford to sit back and do nothing.
And you don’t have to.
Using a combination of social media, web
sites, original content and brand strategy,
we can give you a proactive voice in the
conversation about you. From what you do
athletically to who you are off the playing
field, we’ll constantly amplify the positive,
transforming how you’re seen over the
course of your career.
GORDON HAYWARD
FORWARD / UTAH JAZZ
And that will help maximize every financial
opportunity that comes your way.
ATHLETE INTERACTIVE
800.916.4730 . [email protected]
2
3

SOCIAL MEDIA
SOCIAL MEDIA
MASTERY
Virtually all athletes use social media, but
why? How does posting tweets, images and
videos help you?
Without a big picture strategy, it doesn’t, and as
you’ve likely seen, it can actually hurt you.
A great social media strategy uses your channels
to paint an empowering picture of you. It
engages and surprises followers with dynamic
content. It capitalizes on the emotion of key
career moments, and amplifies them. It creates
a community of invested fans who understand
your story, and are made to feel like they’re part
of it.
CONTENT
AT LEAST 300%
MORE VIRAL.
Our social media management programs have
not only proven more than 300% more engaging
than channel averages -- they’ve allowed our
clients to amass millions of followers, and to
interact with them in a way that directly benefits
their careers.
HOPE SOLO
FACEBOOK: 1,900,000 / TWITTER: 1,000,000 / INSTAGRAM: 580,000
JANUARY 2016
ATHLETE INTERACTIVE
800.916.4730 . [email protected]
4
5

WEB SITE
A WEB SITE
HAS POWER
Thanks to social media, a web site is
arguably the most powerful digital tool an
athlete can use — if it’s built and applied
correctly.
Using social media channels, an athlete
can send millions of followers to original
content on his web site at a moment’s
notice, day after day, year after year.
Why is that powerful?
HAVE TOTAL
CONTROL OVER
YOUR IMAGE.
BRAD KESELOWSKI
IMA AWARDS: BEST IN CLASS; WEBBY AWARDS HONOREE
BRADRACING.COM
ATHLETE INTERACTIVE
800.916.4730 . [email protected]
6
Because when you combine a web site
with high-quality original content —
news articles, compelling blogs, engaging
podcasts and videos — you have a brandbuilding weapon at your disposal. You can
tell your story in exactly the way you want
to tell it. You can present yourself in a way
that highlights qualities that fans, teams,
endorsement partners, and future employers
value.
That translates into financial value for you.
7

CONTENT
COMPELLING
CONTENT
How do you influence the way you’re
perceived? You tell your own story. You
dictate the conversation proactively.
That’s the power of original content.
Working with our clients, we are capable of
generating:
•Compelling social media content
•Original news articles
•High-quality personal blogs that read like
magazine interviews
•Professionally produced podcasts
•Sit-down, ESPN-style interviews
•Award-nominated documentary films
CHANGE THE
CONVERSATION
ABOUT YOU.
What’s more: We’ll also distribute that
content to fans, and more importantly,
media members in your market who shape
how you’re perceived.
STEVEN JACKSON
With the right content strategy in mind,
you can paint a picture of yourself that will
help maximize your contract, endorsement
and post-playing financial opportunities.
WEBBY AWARDS NOMINEE, BEST SPORTS VIDEO
A WEEK IN THE LIFE WITH STEVEN JACKSON
ATHLETE INTERACTIVE
800.916.4730 . [email protected]
8
9

E-COMMERCE
APPAREL
FANS WANT
With your own apparel line, you can not
only build your brand — you can generate
revenue while building it, too.
One of the most powerful ways to build a
connection with fans is with high-quality,
branded apparel. We have proven extremely
effective at creating design concepts
with our clients that resonate with their
followers.
GENERATE
REVENUE AND
BUILD A BRAND.
Our most successful apparel sales have
allowed our clients to turn a sizable,
ongoing profit. In addition, there is no cost
for setting up the store, all sales go directly
to our clients, and the revenue share from
sales is the most favorable that can be found
anywhere.
ATHLETE INTERACTIVE
LARGER CONTRACTS. MORE ENDORSEMENTS. LONGER CAREERS.
FOLLOW US AT @ATHLETEINT
ATHLETE INTERACTIVE
800.916.4730 . [email protected]
10
11

BRAND STRATEGY
BUILD YOUR
BRAND
Your brand is the sum total of everything —
good and bad — that people think of when
they hear your name.
The vast majority of athletes, including
some of the highest paid talents in
sports, spend virtually no time thinking
strategically about how they want to be
seen. In effect, they play no active role in
shaping their own brands, and often leave
how they’re perceived in the hands of other
people: the media, their fans, their franchise
or their league.
WE MAKE
THE INTANGIBLE
TANGIBLE.
Athletes are multi-million dollar companies.
No successful multi-million dollar company
on Earth leaves its brand at the mercy of
other people.
EARL THOMAS
FIVE-TIME PRO BOWL SELECTION
SUPER BOWL CHAMPION
ATHLETE INTERACTIVE
800.916.4730 . [email protected]
12
When we plan out a strategy for an
athlete’s brand, we’re outlining a proactive,
systematic, strategic telling and retelling
of an athlete’s story, all with one goal in
mind: maximizing immediate and long-term
financial opportunities, including contracts,
endorsements, post-athletic careers, and
more.
13
A
ABOUT US
SECOND TO
NONE
Athlete Interactive is the premier digital
branding agency for professional athletes.
By combining high-quality original content
with digital tools like social media and web
sites, we help athletes proactively transform
how they are perceived, maximizing
financial opportunities during their playing
careers and beyond.
Founded by David Neiman, a veteran of
both the digital and sports arenas, Athlete
Interactive counts many of the world’s elite
athletes among its clients.
BUILDING
ATHLETE BRANDS
SINCE 2007.
For more about our services and case
studies showcasing our successes, visit us
at athleteinteractive.com, or follow us on
Twitter at @athleteint.
ATHLETE INTERACTIVE
LARGER CONTRACTS. MORE ENDORSEMENTS. LONGER CAREERS.
FOLLOW US AT @ATHLETEINT
ATHLETE INTERACTIVE
800.916.4730 . [email protected]
14
15