®
RETAILER INTRODUCTION
TO SIMON REWARDS
www.simonrewards.com
Version 1.7 – July 2015
®
WHAT IS
SIMON REWARDS?
FOR SHOPPERS:
A fun, engaging way to be rewarded for visiting
and shopping at your center.
An opportunity to experience perks that make
visiting the center more enjoyable.
FOR RETAILERS:
A new way to attract new traffic to your stores.
An opportunity to reward your best customers
with perks and benefits provided by the center.
SIMONREWARDS.COM
SIMON.COM
2
®
WHICH CENTERS
OFFER SIMON REWARDS?
IN JUNE, WE LAUNCHED AT 6 NEW CENTERS IN ADDITION TO
THE 6 THAT LAUNCHED IN 2014
• Chicago
• NY
» Orland Square
» Roosevelt Field
» Woodfield
» Smith Haven
» Gurnee Mills
» Walt Whitman
» The Westchester
• Atlanta
» Mall of Georgia
• Pittsburgh
» Lenox Square
» Ross Park
» Phipps Plaza
» South Hills Village
SIMONREWARDS.COM
SIMON.COM
3
THREE COMPONENTS
OF SIMON REWARDS
USING EITHER THE SIMON REWARDS APP OR SIMON REWARDS
KIOSKS, MEMBERS CAN BENEFIT IN THREE WAYS:
1.
Win Instantly - when at the center, members
can play Instant Win for a chance to win
prizes from a cup of coffee to a $250 gift card
2.
Earn Simon Rewards points that can be
redeemed for entries (chances to win) in daily
prize drawings ranging from $25 gift cards, to
TVs, iPads, vacations and even a car.
3.
Be Rewarded with perks – members
increase their status based on spending
more. Each status level has corresponding
perks and privileges, including special offers,
invitations to center events and access to
Reserved Parking spaces.
SIMONREWARDS.COM
SIMON.COM
4
®
START THE FUN
WITH INSTANT WIN
MEMBERS START THEIR SHOPPING DAY AT YOUR CENTER BY
PLAYING INSTANT WIN
•
A digital scratch card game – 1 chance per day playable at kiosk or on app if
in a participating center
•
Chance of winning any prize is based on the quantity and selection of prizes
you can source (more on this coming up)
SIMONREWARDS.COM
SIMON.COM
5
®
HOW DO MEMBERS
EARN POINTS?
•
POINTS FOR SPENDING
•
Members’ mall spending is tracked through the
digital submission of receipts (taking pictures of
receipts either through the app or kiosk).
•
The receipt images are automatically processed to
confirm their eligibility:
• Store is in a participating mall
• Date/Time of purchase
• Total Purchase Amount
• Cap of $5000/day
•
POINTS FOR CHECKING IN WHEN AT THE
CENTER
•
POINTS FOR SHARING VIA FACEBOOK
•
POINTS FOR PLAYING THE “SPIN TO WIN”
GAME ON APP
SIMONREWARDS.COM
SIMON.COM
6
®
WHAT DO MEMBERS
DO WITH THEIR POINTS?
ENTER TO WIN - MEMBERS USE THEIR SIMON REWARDS POINTS AS
ENTRIES INTO ANY OF THE AVAILABLE PRIZE DRAWINGS
•
At any time, there are up to 30 prize drawings listed in Enter To Win.
•
Drawings occur almost daily.
•
Prizes range from $25 gift cards to TVs, vacations, $10,000 shopping sprees
and even a car.
•
Members can redeem as little as 1 point for a single entry or increase their odds
of winning by entering more points. Total points entered is listed for each
available prize, so actual odds of winning are clear.
•
Once points are entered into a prize drawing, they are used.
SIMONREWARDS.COM
SIMON.COM
7
®
HOW DO MEMBERS
INCREASE THEIR STATUS?
•
STATUS IS ONLY BASED ON IN-CENTER SPENDING
(NOT CHECK-INS, SHARING, ETC.)
•
•
•
•
STATUS IS DESIGNED TO REWARD REPEAT
SHOPPING BEHAVIOR, RECOGNIZING THE MOST
LOYAL CUSTOMERS
•
•
•
Members earn 1 status credit for every $1 spent in your center
Status credits expire 90 days after they are earned
A member’s status tier is based on their active balance of
status credits from the past 90 days.
We recognize and reward the shopper who spends
significantly in just one day, but those benefits will expire after
90 days if they don’t return and replenish their status
PERKS AND BENEFITS AT EACH LEVEL INCREASE IN
VALUE
•
Currently, Reserved Parking for Platinum is the only
consistent perk across all properties.
•
All other perks and benefits are sourced locally
STATUS IS PROGRAM WIDE
•
A member who earns Platinum status for shopping frequently
at any one participating center will benefit from any Platinum
offers/benefits available at any participating center
SIMONREWARDS.COM
SIMON.COM
8
®
HOW DO MEMBERS
REDEEM PRIZES/PERKS?
STORES AND GUEST SERVICES CAN FULFILL SIMON REWARDS
OFFERS OR PERKS PRESENTED IN TWO WAYS:
1. PAPER VOUCHER PRINTED AT A KIOSK
•
Verify it is valid
• Paper feels/looks right
• Has green edges with Simon Rewards logo
• Has not expired
•
•
•
Follow instructions (e.g. enter code number)
If store has provided a bar code, it will be here
Void any redeemed coupons
2. THE SIMON REWARDS APP
•
•
•
•
Member presents their phone displaying voucher but does not hit “Redeem” button
until advised to
Verify it is valid – the expiration clock should be counting down (shows it has not
expired and is not a picture/copy of a valid voucher)
Follow redemption instructions listed at bottom under the logo
Once offer is processed, click “Redeem” on app and then the confirmation “Yes,
Redeem” button. Confirm that the “Congratulations” box appears and the red
“Redeemed” sign appears so that the voucher cannot be redeemed again
SIMONREWARDS.COM
SIMON.COM
9
®
HOW CAN MY STORE
PARTICIPATE?
YOU CAN EXPOSE YOUR STORE TO SIMON REWARDS MEMBERS BY
PROVIDING YOUR GOODS AND SERVICES AS PRIZES OR PERKS
• INSTANT WINS
•
•
•
$ off coupons, free drinks/snacks, gift cards, etc.
System can manage how many of a given prize are to be awarded over how
many days and can also limit how many times a member can win each prize over
a period of time
Minimums
• 250 free items with a $2-3 value (beverage, snack)
• 500 $ off coupons with minimum purchase, e.g. $10 off $50+, $25 of $100+
• 25 items of at least $25 value (gift card, physical good, service) with no
minimum purchase
• 5 items of $100+ value (gift card, physical good, service) with no minimum
purchase
• PERKS
•
•
•
3 levels: Basic, Gold, and Platinum
Minimum value and quantities vary by level. For first 90 days:
• Basic offers (generally available): 300 per month
• Gold: 200 per month and $5-10 value
• Platinum: 100 per month and $10-20 value
Perks can be limited to 1 per month per member
IF YOU PROVIDE A MINIMUM OF $500/MONTH IN
PRIZES/PERKS, WE WILL AWARD DOUBLE SIMON
REWARDS POINTS FOR PURCHASES AT YOUR STORE.
SIMONREWARDS.COM
SIMON.COM
10