June 5, 2008
OPA’s 2007 Summer Savings and
2008 Summer Sweepstakes
Conservation Programs
About the Ontario Power Authority
• Mandate is to ensure
reliable, sustainable
electricity supply for
Ontario
• Functional areas:
- system planning
- conservation
- generation procurement
- sector development
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A simple game
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A simple program concept
Summer Savings 2007:
• Use 10% less electricity
• Get a 10% credit on
your electricity bill
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Ontario’s Conserver Foursome
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The Tools – Direct to Customer
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The Tools - Advertising
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The Tools - Interactive
Every Kilowatt Counts Use Electricity Wisely
Wheel
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Team Players
ENERGY STAR can get you there
• Get rid of old fridge and buy ENERGY STAR appliances
• Buy ENERGY STAR products offered through Every Kilowatt
Counts coupon program
• Replace central air conditioner with ENERGY STAR qualified
models
• Link to ENERGY STAR for even more tips
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Not so simple after all
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2007 Implementation Challenges
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80+ potential utility partners
Billing system changes
Advertise in advance
Estimated bill credit (~$17 bi-monthly billed) relatively
small vs. consumer’s effort
High incentive costs (3.6M potential participants)
What about free riders?
Costly incentives – budgeted $13M
Weatherization algorithm
Time-lag to pay out credits
How to count MW savings?
EM&V lag time for verified results
How I spent my 2007 summer vacation
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2007 Scorecard
Summer Savings results:
• $6.5M fixed program cost
• Paid $15M in incentives to
date
• 900,000+ participants
• 54 MW*
• 69% awareness at peak
(+38% over pre-launch)
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2008 Every Kilowatt Counts Summer Sweepstakes
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2008 – Avoiding the “hazards”
• Keep it simple
• Leverage billing system
investment
• Participant opt-in
• Manage incentive costs
with contest format
• Local promotion by
utility partners
• Early Bird draw
• Drive to other programs
• Meaningful Grand
Prizes
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Featuring ENERGY STAR qualified prizes
Laundry Room Package
Kitchen Package
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2008 -- Moving in the right direction
• 70 utilities participating
• Bill inserts began as of
mid-May
• Mass advertising launched
May 26
• 13,000 sign-ups to date
• 20% awareness
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Questions?
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Contact Information
Kathryn Quail
Manager, Retail Segment
Ontario Power Authority
Office: 416-969-6081
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