ANG Western Invitational
Golf Tournament
2014 Survey Results
Summary of Results
• 58% Response rate (62 received out of 107 players)
• Net Promoter Score (NPS) – 53
• Good, but room for improvement… Goal 85 or greater
• Score of 50-80 is considered good
• Top 3 themes:
1. Banquet facility too small/Not enough food
2. Transportation/Distance between hotel and golf courses
3. Yardage – Request to separate tees for the various flights
Registration
120%
100%
0%
6%
80%
0%
21%
0%
1%
10%
0%
2%
9%
20%
60%
94%
40%
89%
79%
69%
20%
0%
Ease
Very Satisfied/Likely
Information Received
Somewhat Satisfied/Likely
Neither
Ease of Payment
Somewhat Unsatisfied/Likely
• Comment themes
• Website:
• Online and/or credit card payment - 5% (3 out of 62)
• Post scores and winners at end of each day - 7% (4 out of 62)
• Clarify transportation needs - 19% (12 out of 62)
Website
Very Unsatisfied/Likely
Hotel
Reasons for Staying Elsewhere
Reservation at Suncoast
80%
150%
100%
0%
2%
10%
14%
50%
74%
0%
Reservation
Very Satisfied/Likely
Neither
67%
60%
40%
33%
20%
Somewhat Satisfied/Likely
Somewhat Unsatisfied/Likely
Very Unsatisfied/Likely
0%
0%
Room Rate too High
• Comment Themes
• Registration codes need to be improved (5% - 3 out of 62)
• Request for hospitality suite (11% - 7 out of 62)
Ease of Registration
Location
Tournament
120%
100%
0%
6%
80%
20%
0%
4%
15%
0%
4%
2%
29%
2%
6%
4%
33%
0%
0%
2%
2%
26%
0%
9%
13%
27%
22%
8%
20%
12%
9%
58%
61%
64%
Skins
Par 3
Longest Drive
60%
40%
81%
73%
63%
56%
67%
20%
0%
Days
Angel Park
Very Satisfied/Likely
The Legacy
Course Distance Putting Contest
Somewhat Satisfied/Likely
Neither
Somewhat Unsatisfied/Likely
Very Unsatisfied/Likely
• Comment Themes
•
•
•
•
Flights/Yardage – separate Championship from Seniors - 18% (11 out of 62)
Adjust skins game by flights - 13% (8 out of 62)
Las Vegas – too hot, more water needed - 10% (6 out of 62)
Pace of play too slow – 3% (2 out of 62)
Banquet
120%
100%
80%
60%
4%
4%
0%
35%
5%
9%
3%
21%
55%
57%
62%
Facility
Food
Schedule
Very Satisfied/Likely
Somewhat Satisfied/Likely
7%
13%
5%
20%
40%
20%
0%
7%
19%
0%
7%
17%
74%
76%
Awards
Prizes
0%
Neither
Somewhat Unsatisfied/Likely
Very Unsatisfied/Likely
• Comment Themes
• Facility too small - 23% (14 out of 62)
• Not enough food - 13% (12 out of 62)
• Prefer more formal setting - 11% (7 out of 62)
• Suggested Thursday practice round with tournament on Friday/Saturday, banquet Saturday
evening
Overall Tournament
120%
100%
0%
3%
0%
18%
0%
7%
0%
24%
78%
69%
Value for Price
Next Year Attendance
80%
60%
40%
20%
0%
Very Satisfied/Likely
Somewhat Satisfied/Likely
Neither
Somewhat Unsatisfied/Likely
Very Unsatisfied/Likely
• Comment Themes
• Thank you for a great tournament comments = 16% (10 out of 62)
Improvements in Process for 2016 Tournament
• Website upgrades
• Add registration online
• Payment will still need to be mailed in as it is not economically feasible to implement
online payment
• Scores and winners will be posted on website each day after tournament
• Tournament Days
• Change days to Thursday practice round, Friday and Saturday tournament days
• Tournament to be in July, specific dates being discussed/negotiated with golf course
• Hotel
• Negotiating deals with hotel, to include hospitality if economically feasible
• Banquet
• Planning for Saturday evening
• Negotiating location