Press Information
Antonio Citterio’s Third Bathroom Collection for Axor
Axor Citterio E: The Essence of Luxury
Singapore, October 2015. Aesthetic appeal, sophisticated functionality
and outstanding workmanship: with Axor Citterio E, Philippe Grohe and
Italian architect/designer Antonio Citterio introduced a new collection of
bathroom fixtures in the fall of 2014 that exude elegance, high quality and
worth.
“Our successful design partnership with Antonio Citterio began 14 years
ago”, says Philippe Grohe, Head of Axor. “The success story that began
with the Axor Citterio collection is continually evolving. Axor Citterio E is a
charming combination of modern and classical features – elegant and
timeless products of the highest quality that not only enhance the
bathroom as a whole, but also our experience with the element of water.”
Joystick or Cross-handle: A Well-designed Mixer is Always
Comfortable to Use
The Axor Citterio E fixtures are characterized by a balanced contrast of
smooth shapes, clean lines and precious surfaces – features of elegance
and high quality, respectively. Soft and slender mixer handles
characterize the entire collection’s design, as in the single lever faucet
with its modern and upright joystick handle, or in the 3-hole mixers with
their classic cross-handles. All 37 products that make up the collection
share a visually appealing and harmonious look that complements a
variety of styles, from art nouveau to modern urban.
“The result of this most recent collaboration is the ‘essence of luxury’. The
products are not only characterized by flexible implementation, but also by
exceptional ease of use and a pleasant touch and feel”, explains Antonio
Citterio.
Easy volume and temperature control is an important feature of the entire
collection – from washbasin to bathtub and shower mixers. In their
archetypal shapes, the various handles of the thermostat modules allow
the user to intuitively grasp their functions: the cross-handle controls water
volume and the cylindrical thermostat handle controls the temperature. In
hotel bathrooms, a two-way diverter clearly indicates which shower head
is currently in use. In addition, Hansgrohe’s Select Thermostat
technology, through a simple push of a button and easy-to-understand
icons, allows separate control of hand, side, and overhead showers. In the
bathtub, users can switch from the bath spout to the hand shower by
pulling on a clearly labeled lever – even with soapy hands.
Special customer requests are handled by the in-house Axor Manufaktur a manufactory that individualizes standard products. For example,
products from the Axor Citterio E collection are available in fifteen highly
scratch- and cleanser-resistant PVD-treated surface finishes, including
chrome, gold optic, red-gold, black chrome, nickel, brass, stainless-steel
optic or bronze.
Axor, the designer brand of Hansgrohe, successfully realises “Designer
Visions for Your Bathroom". In cooperation with Axor, leading architects,
interior and product designers develop their vision for the bathroom as a
living space. The Axor Collections offer a great number of unique and
sustainable solutions to create personalised bathrooms of the highest
aesthetic and technological levels. To date, Axor design partners include
Ronan and Erwan Bouroullec, Antonio Citterio, Front, Jean-Marie
Massaud, Nendo, Phoenix Design, Philippe Starck, and Patricia Urquiola.
They all contribute towards making life in and around the bathroom a little
more meaningful and beautiful. The Axor brand is headed by Philippe
Grohe, grandson of the company’s founder Hans Grohe.
Find out more about Axor on:
www.facebook.com/axor.design
www.twitter.com/hansgrohe_pr
Design leader in the sanitation industry
In the current ranking of the International
Forum Design (iF) of the world's best
enterprises in the field of design, Hansgrohe
SE is in 11th position among 2,000
companies. With a score of 740 points, the
Schiltach-based bathroom mixers and
shower specialist even outperforms such
enterprises as Daimler, Volkswagen, and
adidas and leads the design hit list in the
sanitation industry.
www.hansgrohe.com/design
For media enquiries, please contact:
Winnie Quek
Regional Marketing Communications Manager
Hansgrohe Pte. Ltd.
Tel: 6933 8663
Email: [email protected]
Isabelle Oh
Senior Marketing Executive
Tel: 6933 8666
Email: [email protected]
Picture Overview
Axor Citterio E
Axor_Citterio_E_Washbasin Mixer_150_Chrome
Axor_Citterio_E_Washbasin Mixer_280_Chrome
Copyright: Uli Meier for Axor / Hansgrohe SE
Axor_Citterio_E_3Hole Washbasin Mixer_Chrome
Axor_Citterio_E_3Hole Washbasin Mixer_Chrome_Wall
Copyright: Uli Meier for Axor / Hansgrohe SE
The Axor Citterio E fixtures are characterized by a balanced contrast of smooth shapes, clean lines and precious surfaces –
features of elegance and high quality, respectively. Soft and slender mixer handles characterize the entire collection’s design, as in
the single lever faucet with its modern and upright joystick handle, or in the 3-hole mixers with their classic cross-handles.
Axor_Citterio_E_Bathtub Mixer_Chrome
Copyright: Uli Maier for Axor / Hansgrohe SE
In addition to the Axor Starck hand shower, another design
highlight complements the freestanding bathtub mixer: its
cross-handles. They exemplify elegance and offer the
utmost in ease of use. Users can switch from the bath
spout to the hand shower by easily pulling on a clearly
labeled lever – even with soapy hands.
Axor_Citterio_E_Shower Set
Axor_Citterio_E_Thermostat Module
Axor_Citterio_E_ShowerSelect Module
Copyright: Uli Maier for Axor / Hansgrohe SE
In their archetypal shapes, the various handles of the thermostat
modules allow the user to intuitively grasp their functions: the
cross-handle controls water volume and the cylindrical thermostat
handle controls the temperature. In hotel bathrooms, a two-way
diverter clearly indicates which shower head is currently in use. In
addition, Hansgrohe’s Select Thermostat technology, through a
simple push of a button and easy-to-understand icons, allows
separate control of hand and overhead showers.
Axor_Citterio_E_Ambience_Washbasin_Joystick
Copyright: Kuhnle & Knödler for Axor / Hansgrohe SE
The single lever mixer offers elegance and comfortable
handling. Clean lines and surfaces, combined with soft
shapes and a slender joystick handle make a quality
statement. This mixer can be complemented with Axor
Universal Accessories.
Axor_Citterio_E_Ambience_Washbasin_3Hole
Copyright: Kuhnle & Knödler for Axor / Hansgrohe SE
The classic cross-handles are a characteristic feature of the
3-hole washbasin mixer. They are ergonomically formed with
rounded edges, making them easy to use and comfortable to
the touch.
Axor_Citterio_E_Ambience_Shower_2
Copyright: Kuhnle & Knödler for Axor / Hansgrohe SE
Well-thought out design makes showering easier: levers
with easy-to-understand icons enable the user to intuitively
select shower modes and comfortably regulate the water
volume with classic cross-handles. The elegant shower set
with a double shower bar features an ergonomic shower
support to adjust the height of the hand shower.
Axor_Citterio_E_Ambience_Shower
Copyright: Kuhnle & Knödler for Axor / Hansgrohe SE
The 38 x 12 thermostat module offers almost endless design
flexibility. It can be installed horizontally or vertically, with
individual escutcheons for three different types of applications,
or with a plate for two types of applications. In combination with
the basic set for the thermostat module (part of the tried and
tested Axor Shower Collection system) installation is
guaranteed to be quick and easy.
Philippe Grohe_Portrait_BW
Copyright: Alexander Schneider for Axor / Hansgrohe SE
Philippe Grohe_Portrait_Color
Copyright: Alexander Schneider for Axor / Hansgrohe SE
The grandson of the company's founder Hans Grohe was born in 1967 in Switzerland. After studying photography and international
marketing, he completed several special projects in the US before taking over as director of the French distribution subsidiary
Hansgrohe S.à.r.l. in 1997. Since 2001 he has been the head of Hansgrohe's designer brand Axor at the company's headquarters
in Schiltach in the Black Forest. In his free time the passionate photographer enjoys playing squash, diving and surfing.
AC by Wolfgang Scheppe_1
AC by Wolfgang Scheppe_2
Copyright: Wolfgang Scheppe
Copyright: Wolfgang Scheppe
Antonio Citterio was born in Meda in 1950, started his design office in 1972, and graduated in architecture at the Milan Polytechnic
in 1975.Between 1987 and 1996 he worked in association with Terry Dwan and, together, they created buildings in Europe and
Japan. In 1999, with Patricia Viel, he founded “Antonio Citterio and Partners”. The firm operates at international level developing
complex long-term projects, at all scales and in synergy with a qualified network of specialist consultants. Antonio Citterio is
currently working in the industrial design sector with Italian and foreign companies such as Ansorg, Arclinea, Axor/Hansgrohe,
B&B Italia, Flexform, Flos, Fusital, Hermès, Iittala, Inda, Kartell, Maxalto, Sanitec Group - Pozzi Ginori, Technogym, Tre Più and
Vitra. In 1987 and in 1995 Antonio Citterio received the Compasso d’Oro-ADI award. Since 2006 he has been an architectural
design instructor at the Università della Svizzera Italiana, Academy of Architecture in Mendrisio. In September 2009 the
architectural office changed its name to “Antonio Citterio Patricia Viel and Partners.
Copyright: We must draw your attention to the fact that we have only limited usage rights for the images provided, all further rights
however belong to the respective photographers. These images may therefore only be published free of charge if they clearly and
expressly serve to portray or advertise the performances, products or projects of Hansgrohe SE and/or its brands (Axor,
Hansgrohe, Pharo and Pontos). Any other form of publication requires the approval of the respective copyright owner and
remuneration must be made in agreement with said copyright owner.