15 lessons in leadership or what the All Blacks can

Legacy – James Kerr
What’s the Book About?
The 15 lessons in leadership that can be
learned from the All Blacks set-up
What did you learn from the book?
The book is laid out clearly with focus on a
specific element of the All Blacks set-up from
looking at the behaviour of experienced
players and their role supporting new
members to the fold to the rules around every
players leaving the shirt in a better place than
it was when they got it.
Kerr links the way the All Blacks work back to
business practices and that helps you
understand how you could apply it to your
own teams.
I found the ‘traditions’ that the All Blacks have
very interesting as they were integrated into
the teams ethos specifically and have been
designed to bring the players together as New
Zealanders not just players from a handful of club locations.
Who do you think would benefit from reading this book?
Coaches and managers of team sports, particularly those with squads that are selected
from a number of places with limited time to get to know each other before competing.
Reviewed by:
Lorna Leach
Coaching Officer
londonsport.org