Buku koleksi terbaru Perpustakaan Prasetiya Mulya Cilandak di

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No.
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1.
Page 1 of 11
Description
Title : Narrowing the development gap in ASEAN: drivers and policy
options
Author : Carpenter, David
Publisher/Year : Routledge 2013
Location: BSD
2.
Written by a team of internationally recognised experts in
development economics, this book communicates the latest findings
on narrowing the development gap in a practical, policy-relevant way,
in a format that can influence decision makers within ASEAN
member states and international donors.
Title : Smart and sincere: 10 mutiara pencerahan menghadapi
perubahan lingkungan internal dan eksternal bisnis
Author : Kristamuljana, Sammy
Publisher/Year : Prasetiya Mulya Publishing/2014
Location: BSD
3.
Buku ini mengenai "cara berpikir stratejik" menghadapi peribahan
lingkungan internal dan eksternal bisnis yang terjadi selama satu
dekade terakhir. Berisi dari tiga bab mengenai strategic analysis,
strategist and strategy serta strategy implementayion and control.
Buku ini juga menggabungkan antara data sejarah bisnis dan situasi
terkini yang dihadapi perusahaan
Title : Investment navigator: 40 acuan untuk cuan berinvestasi saham,
emas, dan obligasi
Author : Atmaja, Lukas Setia
Publisher/Year : Prasetiya Mulya Publishing/2014
Kajian makroekonomi dan telaah mikroekonomi sebagai acuan untuk
berinvestasi yang komprehensif bagi masyarakat
Location: BSD
4.
Title : Renewable: the world-changing power of alternative energy
Author : Shere, Jeremy
Publisher/Year : St. Martin's Press/2013
Arranged in five parts—Green Gas, Sun, Wind, Earth, and Water—
Renewable tells the stories of the most interesting and promising
types of renewable energy: namely, biofuel, solar, wind, geothermal,
and hydropower.
Location: BSD
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No.
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5.
Page 2 of 11
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Title : Oral history: an introduction for students
Author : Hoopes, James
Publisher/Year : The University of North Carolina Press/1979
Location: BSD
6.
Oral History is unique among the "how to" books in the field,
adapting some of the best methods of group oral history projects to
the needs of individual students. Useful in courses devoted entirely to
oral history, the book also addresses the wider audience of students
who may choose to do oral research in the context of otherwise
traditional courses. The emphasis is on humanistic, imagininative,
and intellectual challenge for students in integrating oral accounts
with written documents. Only by achieving such flexibility, argues
the author, can oral history fully realize its potential as a learning and
teaching technique.
Title : Brain rules: 12 principles for surviving and thriving at work,
home, and school
Author : Medina, John
Publisher/Year : Pear Press/2009
Location: BSD
7.
In Brain Rules, Dr. John Medina, a molecular biologist, shares his
lifelong interest in how the brain sciences might influence the way we
teach our children and the way we work. In each chapter, he describes
a brain rule - what scientists know for sure about how our brains work
- and then offers transformative ideas for our daily lives.
Title : Thinking fast and slow
Author : Kahneman, Daniel
Publisher/Year : Farrar, Straus and Giroux/2013
Location: BSD
8.
In the international bestseller, Thinking, Fast and Slow, Daniel
Kahneman, the renowned psychologist and winner of the Nobel Prize
in Economics, takes us on a groundbreaking tour of the mind and
explains the two systems that drive the way we think. System 1 is
fast, intuitive, and emotional; System 2 is slower, more deliberative,
and more logical.
Title : Starting from scrap: an enrepreneurial success story
Author : Greer, Stephen H.
Publisher/Year : Burford Books/2010
A rags-to-riches story of a young man who comes to Hong Kong and
builds a global metals-recycling business. Keen insights into
entrepreneurial drive, Asian business, and business-success
fundamentals.
Location: BSD
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No.
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9.
Page 3 of 11
Description
Title : Handbook on the experience economy
Author : Sorensen, Flemming
Publisher/Year : Edward Elgar/2013
Location: BSD
10.
This illuminating Handbook presents the state of the art in the
scientific field of experience economy studies. It offers a rich and
varied collection of contributions that discuss different issues of
crucial importance for our understanding of the experience economy.
Each chapter reflects diverse scientific viewpoints from disciplines
including management, mainstream economics and sociology to
provide a comprehensive overview.
Title : Branded entertainment: product placement & brand strategy in
the entertainment business
Author : Lehu, Jean-Marc
Publisher/Year : Kogan Page/2009
Location: BSD
11.
Branded entertainment explains how product placement, a long-time
phenomenon in films, now embraces all forms of media. With new
technology enabling audiences to bypass adverts, and consumers
switching to commercial-free media such as MP3 players and internet
video, the opportunities for brand and product placements have
become increasingly varied.
Title : Minority women entrepreneurs: how outsider status can lead to
better business practices
Author : Godwyn, Mary
Publisher/Year : Stanford University Press/2011
Location: BSD
12.
Minority women start new businesses in the U.S. at four times the
rate of non-minority men and women. Though minority women
entrepreneurs in the United States are thriving, their stories are very
seldom told, and few think of minority women as successful
entrepreneurs. Minority Women Entrepreneurs gives voice and
visibility to this group of business owners.
Title : Ethics and management in the public sector
Author : Lasthuizen, Karin
Publisher/Year : Routledge 2013
Location: BSD
This textbook covers important themes reflecting current thinking,
including an examination of: the definition and scope of ethical issues
for public service organization; the universality of ethical principles
and the relatifity of values; the extent to which western ethical
principles are appropriate in other parts of the world; and, the impact
of reforms on traditional values and principles of public service.
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No.
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13.
Page 4 of 11
Description
Title : Higher ambition: how great leaders create economic and social
value
Author : Beer, Michael
Publisher/Year : Harvard Business Review Press/2011
Location: BSD
14.
"Higher Ambition" takes you inside the minds of some of the most
successful and insightful leaders of our time, the CEOs from
companies as diverse as Standard Chartered Bank, Infosys, Nokia,
Cummins, Ikea, Tata, and Campbell's Soup. The authors reveal how
these leaders from around the world are converging on a new
management paradigm that unlocks the energy and potential of their
people to deliver superior economic and social value.
Title : Sustainability: duty or opportunity for business?
Author : Norton, Michael
Publisher/Year : Routledge/2012
The book provides an overview of both the internal business issues
raised by concerns over sustainability, and the many external
opportunities which exist for innovation and development of new
products and services which can contribute to both company viability
and a sustainable future for society.
Location: BSD
15.
Title : Tourism, poverty and development
Author : Holden, Andrew
Publisher/Year : Routledge/2013
Location: BSD
16.
This book offers a holistic, explicit and detailed introduction to the
relationship of poverty and tourism within the context of developing
countries. The book is divided into distinct sections, progressing from
an evaluation of the key concepts of poverty, tourism and
development; to the causal factors of poverty; to the mechanisms of
how tourism is being implemented in policy and practice to reduce
poverty and finally to an analysis of the relationship between tourism
to poverty alleviation in the future
Title : Chance & intent: managing the risks of innovation and
entrepreneurship
Author : Bodde, David L
Publisher/Year : Routledge 2012
This compact readable book will help executives, entrepreneurship,
and venture investors learn to search out and plan for those enterprice
hazards yhat reside outside the bell curve, the conventional domain of
risk, including: Uncertainty; Ambiguity; and,Ignorance.
Location: BSD
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No.
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17.
Page 5 of 11
Description
Title : Generation Y in consumer and labour markets
Author : Parment, Anders
Publisher/Year : Brunner-Routledge/2012
Location: BSD
18.
Generation Y in Consumer and Labour Markets explores the role of
people born in the late 1970s and 1980s as consumers and coworkers
in an emerging post-modernist society. This book delves into the
substantial research body on characteristics and behaviors of the
Generation Y, including their relation to other generations and the
role of understanding generations in developing effective and
attractive organizations.
Title : Interpreting consumer choice: the behavior perspective model
Author : Foxall, Gordon R
Publisher/Year : Brunner-Routledge/2010
Location: BSD
19.
This book presents a more structured approach than is usual, showing
how a simple framework that embodies the rewards and costs
associated with consumer choice can be used to interpret a wide range
of consumer behaviours from everyday purchasing and saving,
innovative choice, imitation, ‘green’ consumer behavior, to
compulsive behaviors such as addictions (to shopping, to gambling,
to alcohol and other drugs, etc).
Title : Database principles: fundamentals of design, implementation,
and management. 10th edition
Author : Coronel, Carlos
Publisher/Year : Course Technology/2013
Location: BSD
This book filled with visual aids such as diagrams, illustrations, and
tables, this market-leading book provides in-depth coverage of
database design, demonstrating that the key to successful database
implementation is in proper design of databases to fit within a larger
strategic view of the data environment. Renowned for its clear,
straightforward writing style, the tenth edition has been thoroughly
updated to include hot topics such as green computing/sustainability
for modern data centers, the role of redundant relationships, and
examples of web-database connectivity and code security
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No.
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20.
Page 6 of 11
Description
Title : Brick by brick: how lego rewrote the rules of innovation and
conquered the global toy industry
Author : Robertson, David C.
Publisher/Year : Crown Business/2013
Location: BSD
21.
The book is the result of five years of study and thinking about
LEGO. By telling the story of the company's near death, remarkable
rebirth, and stunning recent success, the writter hope you will find
examples that will guide you in your efforts to improve your
company's innovation so that you can build a vetter future for
yourself and your company, brick by brick.
Title : Analisis input output
Author : Nazara, Suahasil
Publisher/Year : Lembaga Penerbit FE-UI/2005
Buku yang dapat mengisi literatur tentang alat analisis input-output
karena mengulas alat analisis input-output sebagai topik bahasan
khusus. Buku ini banyak menggunakan peralatan aljabar matriks dan
banyak diaplikasikan ke dalam berbagai konsep serta keterkaitan
antar sektor maupun keterkaitan antardaerah.
Location: BSD
22.
Title : Perpajakan
Author : Mardiasmo
Publisher/Year : ANDI Yogyakarta/2013
Membahas tentang ketentuan umum dan tata cara perpajakan, pajak
penghasilan, pajak pertambahan nilai dan pajak penjualan barang
mewah, bea meterai, pajak bumi dan bangunan, bea perolehan hak
atas tanah dan bangunan
Location: BSD
23.
Title : Pemasaran strategik: strategi untuk pertumbuhan perusahaan
dalam penciptaan nilai bagi pemegang saham
Author : Sumarwan, Ujang
Publisher/Year : Inti Prima/2009
Location: BSD
Buku pemasaran strategis yang menguraikan bagaimana sebuah
perusahaan harus menyusun strategi pemasarannya sehingga dapat
mencapai tujuan-tujuan pemasarannya yaitu untuk meningkatkan
kinerja perusahaan dan menciptakan nilai tambah bagi pemegang
saham.
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No.
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Page 7 of 11
Description
Title : Research Methods. 9th edition
Author : White, Theresa L.
Publisher/Year : Wadsworth Cengage Learning 2013
24.
Location: BSD
"Research Methods, International Edition" provides psychology
students with a scientific approach to understanding their field of
study and the world in general. The text's logical, step-by-step
coverage is the result of decades of author experience. It includes all
of the stages of the research process, from selecting the project and
searching for literature, to choosing a protocol and getting published.
Title : Services marketing: An interactive approach. 4th edition
Author : Fisk, Raymond P.
Publisher/Year : South-Western CENGAGE Learning/2014
25.
An interactive perspective, focuses on the interactive nature of service
experiences. Services are special kinds of experiences that occur
when service organization and their costumers interact face-to-face or
at long distances. This book explores the interactive aspects of
services that create customer experiences.
Location: BSD
Title : Business analysis and valuation: using financial statements. 5th
edition
Author : Palepu, Krishna G.
Publisher/Year : South-Western CENGAGE Learning/2013
26.
Location: BSD
Financial statements are the basis for a wide range of business
analysis. Managers use them to monitor and judge the firms'
performance relative to competitors, to communicate with external
investors, to help judge what financial policies they should pursue,
and to evaluate potential new business to acquire as part of their
investment strategy.
Title : Creative strategy in advertising. 11th edition
Author : Drewniany, Bonnie L.
Publisher/Year : Wadsworth Cengage Learning/2014
27.
Location: BSD
CREATIVE STRATEGY IN ADVERTISING, 11E, International
Edition provides everything you need to be successful as an
advertising professional in today's fast-changing media environment.
Focusing on the idea that good advertising always starts with an
understanding of people and an awareness of their needs, the text
advances through the creative process step by step. It focuses first on
the creative person, and then on strategy and problem solving.
Complementing expert instruction with extensive examples of layouts
and ad copy, this book gives you all the necessary tools to create
winning advertising strategies.
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No.
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Page 8 of 11
Description
Title : Entrepreneurs: theory/process/practice. 3rd edition
Author : Frederick, Howard
Publisher/Year : Cengage Learning/2013
28.
Location: BSD
The third edition of this market leading textbook covers the
foundations of entrepreneurship and entrepreneurial growth for the
Asia-Pacific entrepreneur. The text emphasises the development of a
business idea with the major theme of Environmental
Entrepreneurship. Alongside a strong theoretical framework, the
authors have included a wealth of experiential learning methodology.
Title : Communicating in business. 8th edition
Author : Ober, Scot
Publisher/Year : South-Western CENGAGE Learning/2013
29.
Location: BSD
30.
COMMUNICATING IN BUSINESS, 8E, International Edition offers
a realistic approach to communication in today's organizations. The
text covers the most important business communication concepts in
detail, and thoroughly integrates coverage of today's social media and
other communication technologies. Building on core foundational
written and oral communication skills, the 8th edition helps readers
make sound medium choices and provides guidelines and examples
for the many ways people communicate at work.
Title : Batik belanda: pengaruh belanda pada batik dari jawa sejarah
dan kisah-kisah disekitarnya
Author : Veldhuisen, Harmen C.
Publisher/Year : Gaya Favorit Press/2007
Batik belanda merupakan rujukan untuk karya-karya batik yang
dibuat dalam industri batik milik para wanita pengusaha Indo-Eropa
dan dapat dikenali dari pola-pola serta motif-motif eropanya.
Location: BSD
31.
Title : Computer Security: Principles and practice
Author : Stallings, William
Publisher/Year : Addison-Wesley Longman/Pearson Education/2012
Location: BSD
Computer Security: Principles and Practice, 2e, is ideal for courses in
Computer/Network Security. In recent years, the need for education
in computer security and related topics has grown dramatically - and
is essential for anyone studying Computer Science or Computer
Engineering. This is the only text available to provide integrated,
comprehensive, up-to-date coverage of the broad range of topics in
this subject. In addition to an extensive pedagogical program, the
book provides unparalleled support for both research and modeling
projects, giving students a broader perspective.
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No.
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32.
Page 9 of 11
Description
Title : Pelayanan prima(service excellence): exceeding Guest
expectation (melampaui harapan tamu)
Author : Solikin, M.
Publisher/Year : Inti Prima/2011
Location: BSD
33.
Buku ini berisi tiga prinsipal dasar yang meliputi "service
professional" atau biasa disebut sebagai penyedia jasa pelayanan,
"GUEST" atau orang yang menggunakan fasilitas atau pelayanan, dan
standard perusahaan dalam pelayanan. Ketiga hal tersebut dapat
dikatakan sebagai "The Circle of Service" dimana ketiganya harus
saling berhubungan satu dengan yang lainnya untuk mencapai tujuan,
yakni profitabilitas dan kelangsungan usaha.
Title : Chasing goldman sachs: how the masters of the universe
melted wall street down...and why they'll take us to the brink
again
Author : McGee, Suzanne
Publisher/Year : Crown Business/2010
Location: BSD
34.
In “Chasing Goldman Sachs”, author Suzanne McGee uses the
‘chasing’ metaphor to cover a whole range of issues, trends and
examples of how investment banking has transmogrified over the past
30 years. Once Wall Street brokerage firms were no longer dependent
on stock commissions (after the SEC’s ‘Mayday’ pronouncement of
May 1975) firms began looking for ways to replace and increase
profits through a variety of non-traditional methods. Everything from
the creation of derivatives to voracious competition for business to
the emergence into new markets proliferated throughout the 80’s,
90’s and 00’s.
Title : Everything you know about business is wrong
Author : Dryburgh, Alastair
Publisher/Year : Headline/2011
Location: BSD
To be brilliant in business you have to dare to be different. It means
going against the grain, taking risks, and never giving up despite the
challenges hurled at you. Everything You Know About Business is
Wrong is the book for the unconventional business brain who won't
accept anything but excellence. Based upon the ideas in the author's
pithy column "Don't You Believe It" for Management Today, Alastair
Dryburgh takes modern business myths and pulls them apart. So
much of what we learn about business is plain wrong. It's time to
challenge your assumptions and learn about the things that will help
you be successful.
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No.
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35.
Page 10 of 11
Description
Title : Are you smart enough to work at google?: trick questions, zenlike riddles, insanely difficult puzzles, and other devious
interviewing techniques you need to know to get a job
anywhere in the new economy
Author : Poundstone, William
Publisher/Year : Little, Brown and Co./2012
Location: BSD
36.
This book guides readers through the surprising solutions to dozens of
the most challenging interview questions. The book covers the
importance of creative thinking, ways to get a leg up on the
competition, what your Facebook page says about you, and much
more. ARE YOU SMART ENOUGH TO WORK AT GOOGLE? is a
must read for anyone who wants to succeed in today's job market.
Title : Buy high, sell higher: why buy-and-hold is dead and other
investing lessons from CNBC's the liquidator
Author : Terranova, Joe
Publisher/Year : Business plus/2012
Location: BSD
37.
This book about how a stock's price is just the beginning of the story,
and that other indicators like moving averages and volume can help
you to spot stocks that have momentum, how to determine the
optimal moment to buy a stock, when to sell it, how to protect
yourself against sudden reversals in the market, and how to capitalize
on moments when other investors are retreating.
Title : Business stripped bare: adventures of a global entrepreneur
Author : Branson, Richard
Publisher/Year :
Location: BSD
In Business Stripped Bare, Sir Richard Branson shares the inside
track on his life in business and reveals the incredible truth about his
most risky, brilliant and audacious deals. Discover why Virgin tried
to take on one of the world's biggest superbrands, how Virgin Mobile
USA holds the record as the fastest company in history to generate
revenues of over one billion dollars (faster than Microsoft, Google
and Amazon) and how Richard is the only person in the world to have
built eight billion-dollar companies from scratch in eight different
sectors.
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No.
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38.
Page 11 of 11
Description
Title : 4 Disciplines of Execution
Author : McChesney, Chris
Publisher/Year : Prentice Hall (M) & Simon & Schuster (Asia)/2012
Location: BSD
39.
The 4 Disciplines of execution (4DX) is a simple, repeatable and
proven formula for executing on your most important strategic
priorities in the midst of the whirlwind. By following The 4
Disciplines: focusing on the wildly important, acting on lead meaures,
keeping a compelling scoreboard, creating a cadence of
accountability. Leaders can produce breakthourgh result, even when
executing yhe strategy requires a significant change in behavior from
their teams.
Title : Business plans that work: a guide for small business
Author : Zacharakis, Andrew
Publisher/Year : Mc Graw Hill/2011
Location: BSD
Business Plans That Work gives you an easy-to-follow template for
conceptualizing, writing, focusing, and revising a business plan that
converts your business idea into financial profit. You’ll learn how to
determine what to include in each plan, why, and for whom, secure
the capital you need to get the project off the ground, assess
opportunities and risks involved in your project, avoid common
pitfalls that cost money, time, and effort
Title : Web design principles. 5th edition
Author : Sklar, Joel
Publisher/Year : South-Western CENGAGE Learning/2012
40.
Location: BSD
"Web Design Principles, 5e, International Edition" guiding your
students through the entire Web site creation process, while
developing and enhancing your HTML, CSS, and visual design skills
along the way. Now updated to include the latest Web design
technologies and trends, this Fifth Edition features all-new sections
on HTML5, CSS3, CSS page layouts, and enhanced navigation as
well as technical updates and new screen shots throughout. Beginning
with the Web design environment and the principles of sound Web
design, your students will continue to planning site layout and
navigation, and progress to Web typography, colors and images,
working with CSS, and more.
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