Online Game Design for Kids
The Online Joy of Chinese Kid
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China kid online game market info
Kid game need analyses
Kid online game design principle
China kid game business model
The online joy of Chinese kid
Social responsibility for online kids
Fast Grow of China Internet
Huge Market Potential of China Internet
Fast Grow of Kid Internet Users
•In 6 months, Internet users under 10 years old grow from 1,200,000
to 3,000,000
•In following 5 years, Internet users keep growing by 50% every year,
from 20,000,000 to 100,000,000. It is almost one half of whole
Internet users.
Internet Change Human Life
Internet Change human Life
• Human culture begin from language creation,
Internet is the language of PC world；
• Internet is media, so the change of information
transfer is similar to the former media: newspaper
(word) radio（voice）TV（video）; Internet is
next generation media, will contain all former media
format, and be improved. It will change the method
of everyone getting information and communication.
•Internet will change all fields related on interactive,
from low to top, and from entertainment to business.
Internet Change Kid Life
news
game
chat
chat
game
homework
shopping
•Every adult has one PC for working，every kid has one PC for
study；
•Compared with adult world, kid world are simple and pure, they
are connected, but not different
Kid game need analyses
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Kid
Adult
game
Role Play、Hide and Seek
Mahjong
E-game
Tetris
Harvest Moon
Tokimeki Memorial
Pokemon
Grand Thief Auto
Need for Speed
Call of Duty
Zhengtu
need
Simple
Story
Dream
Love
Duty
Pretty
Fun
Joy
Complicate
System
Simulation
Hate
Power
Violent
Excitation
entertainment
Between kid game needs and adults’, there are much difference,
kid games are for fun, adult games are for entertainment.
Kid Game Behavior
• Kids like to play hide and seek, adults like to
play mahjong. People of different ages have
different understandings for the game.
Simple V.S. Complicate
• Kid like simple games, adult like the esoteric
ones. This is determined by kid cognitive
psycology development.
Story V.S. System
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Kids like to listen to stories, use their imagination to put
themselves in it. However, adult focus on game systems and
setting values, the pursuit of accurate and balance.
Dream V.S. Simulation
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Kids play games to meet a dream of their own, such as own
and manage a farm. But adults want to play and simulate a
parallel world, experience who they could can’t do in a real
world.
Love V.S. Hate
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Kids are full of love on the pet raising and the construction in
the game world. Adults in the game will create hatred
between different groups,so there will be conflicts, and they
fight to meet their own pleasure.
Duty V.S. Power
• Kids will imagine themselves as one professional role,
to seriously keep their promise to fulfill their dutys.
Adults in game pursue the maximization of power to
dominate in the game world.
Pretty V.S. Violent
• Kids game design mostly in cute styles, adults would
think that is naive. There shouldn’t be the violent and
bloody contents in kid products.
Fun V.S. Excitation
• Kids are interested in the game humor in laugh. Adults
seeking stimulation to get high level of adrenaline.
Joy V.S. Entertainment
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Kids play game for joy, correspond to their cognitive level and
psychology needs. Adults game is for entertainment, that is related
to their social experience, to meet complex psychological needs .
Kid Game Need
Kid feathers
Kids needs
cognitive level
simple, story
emotional need
dream, love, duty
favourite style
fun, Joy
Kid Online Game Design Principle
– for Kids
Design principle
Kids love
Main feathers
Control
•Design UI and words
depend on kids cognitive
psychology
•Update content with
story
Emotion
•Involve dream, love
and duty of kids into
the mission and
system design
Content
•Cute and funny
content, with
humorous style
Kid Online Game Design Principle
– for Parents
Design principle
Parents trust
Main feathers
Time control
•Parents can setup
kids online time
•Give notice on
times
Safety control
•Filter to avoid
unsuitable conetent
for kids
•Allow user to report
inappropriate
behavior
Content control
•Positive game and
mission design
•Educational content
design
Source of Chinese Kid Joy-I -I do
• With China economic growth, Kids get more
choices during his grow process, they gradually be
used to make decision.
Source of Chinese Kid Joy-I pay
• Kids are glad to join the public activity, pay time and
energy on it. In this process, they know new friends,
communicate with others, raise confidence and get the
sense of achievement.
Source of Chinese Kid Joy-I gain
• We give kids one
stage, let them
dance. That’s
their show time
China kid game business model
• There are 3 main kinds of game for China kid:
Portable Game, Flash mini Game website, Kid
massively multiplayer online game
China kid game business model
Platform
DS
Browser
Browser
Game
game card
flash mini game
Kid massively multiplayer online
game
Charge
Buy handheld and game
card
free
free
VIP Membership
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Feathers
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Buy handheld and
game need money, be
difficulty for kids
Underground
commercial states, no
after service
Few of game in
Chinese
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Easy to use
More games to choose
Include Ads and games not
fit for kids
Games have no intellectual
property rights
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Easy to use
Specially design for kids
Use storyteller method to
update
Own intellectual property
rights
Social Responsibility for Online Kids
Social Responsibility for Online Kids
Social Responsibility for Online Kid
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Study the kid using Internet
Discover product for kids
Give advice for kids product design
Supervise theirs operating method
Recommend good product for other parents