Institutional Planning, Assessment & Research
Strategic Action Plan 2010-13
Athletics
ECU Values:
ECU’s Athletics Department adheres to the established “enduring values” outlined in ECU
Tomorrow: A Vision for Leadership and Service (2007), ECU’s long-range strategic plan and is
aligned to the Strategic Action Plan, 2010-13 and its corresponding Key Performance Indicators
that advance our Mission.
ECU’s values are outlined below:
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Respect;
Authenticity;
Accountability;
Teamwork; and
Commitment to Serve.
ECU Mission:
To serve as a national model for public service and regional transformation by:
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Preparing our students to compete and succeed in the global economy and multicultural
society,
Distinguishing ourselves by the ability to train and prepare leaders,
Creating a strong, sustainable future for eastern North Carolina through education,
research, innovation, investment, and outreach,
Saving lives, curing diseases, and positively transforming health and health care, and
Providing cultural enrichment and powerful inspiration as we work to sustain and improve
quality of life.
Approved by the UNC Board of Governors - November 13, 2009
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Institutional Planning, Assessment & Research
Key Strategic Planning Principles:
Several key planning principles were established to develop this strategic plan:
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Support for student success throughout the continuum of their college learning experience;
Adherence to ECU Tomorrow: A Vision for Leadership and Service, 2007 and the ECU
Strategic Action Plan, 2010-13;
Support for effective leadership and professional development;
Purposeful decision-making, moving towards clearly defined goals and measurable
objectives;
A commitment to institutional effectiveness; and,
Allocation of resources to ensure attainment of established priorities.
Goals:
GOAL 1:
GOAL 2:
GOAL 3:
GOAL 4:
GOAL 5:
GOAL 6:
Provide accurate information to media outlets in a timely and efficient manner.
Increase Pirate Club support, brand awareness and customer service functions.
Provide reliable, compliant and timely business activities.
Educate, monitor and verify NCAA rules compliance.
Provide medical information, training and services for student athletes.
Provide quality facilities for practice and game competitions.
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Goal 1:
Provide accurate information to media outlets in a timely and efficient manner.
Outcome Objective: By Fall 2013, media packets are delivered on or ahead of schedule.
 Measure: Packets delivered on time
Outcome Objective: By Fall 2013, increase the number of social media hits by 10 percent.
 Measure: Baseline data collected 2010-2011
Goal 2:
Increase Pirate Club support, brand awareness and customer service functions.
Outcome Objective: By Fall 2013, increase amount of unrestricted contributions by 10
percent.
 Measure: Baseline data collected 2010-2011
Outcome Objective: By Fall 2013, event attendees report satisfaction or high satisfaction
with Pirate Club events.
 Measure: Data collected from donor surveys
Goal 3:
Provide reliable, compliant and timely business activities.
Outcome Objective: By Fall 2013, 95% of unit department quarterly budget reports are
received ahead of or on schedule.
 Measure: Business office records
Outcome Objective: By Fall 2013, 90% compliant with state budget guidelines for deposits.
 Measure: Business office records
Goal 4:
Educate, monitor and verify NCAA rules compliance.
Outcome Objective: By Fall 2013, 90% of staff and coaches attend scheduled compliance
and rules education programming.
 Measure: Attendance at scheduled programming
Outcome Objective: By Fall 2013, full implementation of compliance software system for
all sports.
 Measure: Compliance office records
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Goal 5:
Provide medical information, training and services for student athletes.
Outcome Objective: By Fall 2013, 100% of student-athletes receive pre-participation
physical exams in accordance with NCAA by-laws.
 Measure: Physical exam forms completion
Outcome Objective: By Fall 2013, a minimum of one Licensed Athletic Trainer present at
100% of home games.
 Measure: Master schedule review
Outcome Objective: By Fall 2013, 100% of student athletes will participate in an
assessment of physical characteristics related to performance.
 Measure: Performance testing records
Goal 6:
Provide quality facilities for practice and game competitions.
Outcome Objective: By Fall 2013, 90% of facilities meet NC and university standards and
codes.
 Measure: Facility inspections and maintenance records
Outcome Objective: By Fall 2013, events 90% staffed to ensure proper coverage.
 Measure: Master schedule review
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