MILLENNIALS ON THE
MOVE, BUT TO WHERE?
Innovations to strengthen the recruiting reach
of The J.M. Smucker Company
AGENDA
• Thought Process
• The Innovation
• Usability Test Methodology & Findings
• Secondary Recommendations
• SWOT Analysis
• Conclusions
Millennials aren’t looking for
a great job,
they’re looking for
a great life.
Millennials Want
A Better Life
Professionally
Recreationally
Hyper
Urbanization
Diversity
Internet
Competitors’ Websites
Kraft Heinz
Hershey
Usability Test - Who We Surveyed
Usability Test - Main Takeaways
Usability Test - Main Takeaways (cont.)
Is there anything else you think should be included on a relocation
website?
"Link to a company who could help with a housing search to narrow the field down
before a visit to the area."
"Info on fitness centers, more in-depth on finding other types of living arrangements
(apartments, condos) , restaurants "
"Housing/cost of living data"
"Employment rate (usually a spouse is involved), noting that great education and
medical care is around would be a positive note."
"Cost of living in Orrville; website of homes available"
Secondary Recommendations
INNOVATION
1. Jelly Roll
J e l l y
2. Roommate database
Jelly Rollin’
R o l l i n ’
SWOT Analysis
Strengths
● Uniqueness of our proposed solution
● Millennials are tech-savvy and will use our website
● Taking advantage of free software
● Saving the entirety of our budget ($500)
● Cost effective to implement
SWOT Analysis
Opportunities
● Build upon suggestions from survey respondents
- Adding more housing information to relocation website
- Adding more information on contacting real estate agents to
website
SWOT Analysis
Weaknesses
● Short timeframe of entire project
(less than 1 year)
● Communication with Smucker
during Big Heart acquisition
● No website design/development
experts
● No experience in relocating
Threats
● Competitor creates relocation
website before Smucker
● Requires someone to keep content
on website fresh
Concluding Recommendations
Primary
• Website to house information on NE Ohio for a potential, (re)locating
employee
• Unique value proposition
• Positive reviews
• Cost efficient
Secondary
• Jelly Rollin’ bus transportation system
• Roommate database
Final Thoughts