DEPARTAMENTO : INFORMÁTICA E MÉTODOS QUANTITATIVOS APLICADOS À ADMINISTRAÇÃO (IMQ)
CURSO
: CURSO DE MESTRADO E DOUTORADO EM ADMINISTRAÇÃO DE EMPRESAS (CMDAE)
DISCIPLINA
: DESENVOLVIMENTO DE PESQUISAS COM REDES: TEORIAS, TÉCNICAS DE ANÁLISE E
EXEMPLOS DE APLICAÇÃO
PROFESSORES
: PHOKION ‘ION’ GEORGIOU E OTAVIO SANCHEZ
SEMESTRE
: 2º/2015
PROGRAMA
OBJETIVOS
O objetivo dessa disciplina é informar os participantes em relação à nomenclatura empregada e principais
conceitos usados em análise de redes, prover experiência prática na condução de análises usando essa
técnica, bem como estimular o desenvolvimento de projetos de pesquisas relevantes sobre o tema. Ao
final do curso, os alunos deverão ser capazes de compreender os principais aspectos e conduzir análises
de redes, produzir relatórios, assim como desenvolver uma proposta de projeto de pesquisa empregando a
técnica de análise de redes, com potencial de apresentar contribuição relevante e consistente com o campo
de estudo. O conteúdo do curso se aplica à análise de redes sociais bem como a outros tipos de redes.
CONTEÚDO RESUMIDO
Introdução à modelagem com redes
Workshop de análise de redes com software Pajek
Visão do uso de análise de redes sociais em pesquisas
Análise de artigos ilustrativos usando análise de redes
Discussão de oportunidades para o desenvolvimento de pesquisas com redes sociais e redes em geral
METODOLOGIA
O curso será conduzido em duas partes, sendo a primeira visando desenvolvimento de habilidades
analíticas com um sistema, em laboratório, e a segunda destinada a prover o reconhecimento do campo
de pesquisas em redes sociais. O curso combinará:
 Material exposto pelos professores
 Leituras de artigos ilustrativos de pesquisas com análise de redes
 Debates sobre propostas de pesquisa com análise de redes
 Atividades práticas em laboratório
CRITÉRIO DE AVALIAÇÃO
Avaliação
Peso
Descrição
P1
20 %
Participação nas discussões e debates (média dos conceitos atribuídos nas duas partes)
P2
40 %
Análise e relatório envolvendo a análise de uma rede
P3
40 %
Formalização de uma proposta de pesquisa com análise de redes
Julho/2014
PROGRAMAÇÃO DA PARTE 1
Aula
Data
Tema
Leituras
1
Exploratory social network analysis
Network definition
Manipulation
Calculation
Visualization
Assembling a social network
2
Attributes and relations
Partitions
Reduction of a network
Local view
Global view
Contextual view
Vectors and coordinates
Network analysis and statistics
ESNAP Chapter 2
3
Cohesive subgroups
Density and degree
Components
Cores
Cliques and complete subnetworks
ESNAP Chapter 3
4
Two-mode and one-mode networks
m-slices
ESNAP Chapter 5
5
Brokerage
Center and periphery
Distance
Betweenness
ESNAP Chapter 6
6
Diffusion
Contagion
Exposure and thresholds
Critical mass
ESNAP Chapter 8
7
Prestige
Popularity and indegree
Domains
Proximity prestige
ESNAP Chapter 9
8
Genealogies
Citations
Trees
ESNAP Chapter 11
ESNAP Chapter 1 & 2
PROGRAMAÇÃO DA PARTE 2
Aula
Data
Tema
9
Artigos
empregando
análise de redes em
vários campos de
conhecimento
10
Pesquisas
empregando
análise de redes no
campo de IS
11
Pesquisas
empregando
análise de redes no
campo de IS
12
Oportunidades de
pesquisa usando
análise de redes
13
14
15
Leituras
(Sytch & Tatarynowicz, 2014)
(Roberson & Williamson, 2012)
(Lee, 2013)
(Jackson & Rogers, 2007)
(Dahlander & McFarland, 2013)
(Friedkin, 2011)
(Chunlei, Rodan, Fruin, & Xiaoyan, 2014)
(Sykes, Venkatesh, & Johnson, 2014)
(Qiu, Rui, & Whinston, 2014b)
(Qiu, Rui, & Whinston, 2014a)
(Füller, Hutter, Hautz, & Matzler, 2014)
(Xiaojun & Venkatesh, 2013)
(Stieglitz & Dang-Xuan, 2013)
(Saonee, Manju, Suprateek, & Kirkeby, 2011)
(Kane & Borgatti, 2011)
(Garg, Smith, & Telang, 2011)
(Ayoung, Kyung-Shik, Manju, & Min Soo, 2011)
(Robert, Dennis, & Ahuja, 2008)
(Bruque, Moyano, & Eisenberg, 2008)
(Shi & Whinston, 2013)
(Leonardi, 2013)
(Chellappa & Saraf, 2010)
(Sykes, Venkatesh, & Gosain, 2009)
(Magni, Angst, & Agarwal, 2012)
(Bampo, Ewing, Mather, Stewart, & Wallace, 2008)
(Wonseok, Jin Nam, & Kimin, 2005)
(Sung-Hyuk, Soon-Young, Wonseok, & Sang Pil, 2012)
(Oestreicher-Singer & Sundararajan, 2012)
(Singh, Tan, & Mookerjee, 2011)
(McLure Wasko & Faraj, 2005)
(Kane, Alavi, Labianca, & Borgatti, 2014) (Labianca & Brass, 2006)
(Crawford & Lepine, 2013)
(Wong & Boh, 2010)
(Ollier-Malaterre, Rothbard, & Berg, 2013)
Desenvolvimento de uma proposta de pesquisa usando análise de redes
Apresentações de projetos de pesquisa
Apresentações de projetos de pesquisa
Julho/2014
REFERÊNCIAS DA PARTE 1
REQUIRED:
de Nooy W, Mrvar A, Batagelj V (2011) Exploratory Social Network Analysis with Pajek. Revised and
Expanded Second Edition. Cambridge University Press: Cambridge. ISBN: 9780521174800
Copies are available in the library, and can also be bought in the FGV bookstore on campus (or through online
bookstores).
FURTHER READINGS ON NETWORK ANALYSIS ARE AVAILABLE IN THE LIBRARY:
1. Caldarelli G, Catanzaro M (2012) Networks: A Very Short Introduction. Oxford University Press:
Oxford
2. Everton SF (2012) Disrupting Dark Networks. Cambridge University Press: Cambridge
3. Easley D, Kleinberg J (2010) Networks, Crowds, and Markets: Reasoning About a Highly Connected
World. Cambridge University Press: Cambridge.
4. Wasserman S, Faust K (1994) Social Network Analysis: Methods and Applications. Cambridge
University Press: Cambridge.
5. Scott JP, Carrington PJ (2011) The SAGE Handbook of Social Network Analysis. Sage: CA.
6. Prell C (2011) Social Network Analysis: History, Theory and Methodology. Sage: CA.
7. Kadushin C.(2011) Understanding Social Networks: Theories, Concepts, and Findings. Oxford
University Press: Oxford.
8. Valente, TW (2010) Social Networks and Health: Models, Methods, and Applications. Oxford
University Press: Oxford.
9. Freeman LC (2004) The Development of Social Network Analysis: A Study in the Sociology of Science.
Empirical Press: Vancouver.
10. Pattison P (1993) Algebraic Models for Social Networks. Cambridge University Press: Cambridge.
11. Friedkin NE (1998) A Structural Theory of Social Influence. Cambridge University Press: Cambridge.
12. Carrington PJ, Scott J, Wasserman S (eds.) (2005) Models and Methods in Social Network Analysis.
Cambridge University Press: Cambridge.
13. Doreian P, Batagelj V, Ferligoj A (2005) Generalized Blockmodeling. Cambridge University Press:
Cambridge
14. Csermely P (2006) Weak Links: Stabilizers of Complex Systems from Proteins to Social Networks.
Springer: New York
15. Watts DJ (2003) Six Degrees: The Science of a Connected Age. WW Norton: New York.
16. Watts DJ (1999) Small Worlds: The Dynamics of Networks between Order and Randomness. Princeton
University Press: Princeton.
17. Barabási A-L (2003) Linked: How Everything is Connected to Everything Else and What it Means for
Business, Science, and Everyday Life. Plume: New York.
18. Aldous JM, Wilson RJ (2000) Graphs and Applications: An Introductory Approach. Springer: London.
19. Buchanan M (2002) Nexus: Small Worlds and the Groundbreaking Theory of Networks. WW Norton:
New York.
20. Harary F, Norman RZ, Cartwright D (1965) Structural Models: An Introduction to the Theory of
Directed Graphs. Wiley: New York.
21. Bang-Jensen J, Gutin G (2002) Digraphs: Theory, Algorithms and Applications. Springer: London.
22. Borgatti SP, Everett MG, Johnson JC (2013) Analyzing Social Networks. Sage: London.
23. Knappett C (ed.) (2013) Network Approaches in Archaeology. Oxford University Press: Oxford.
24. van Steen M (2010) Graph Theory and Complex Networks: An Introduction. Maarten van Steen ISBN:
9789081540612
25. Newman MEJ (2010) Networks: An Introduction. Oxford University Press: Oxford
26. McCulloh I, Armstrong H, Johnson A (2013) Social Network Analysis with Applications. Wiley:
Chichester
Julho/2014
REFERÊNCIAS DA PARTE 2
Ayoung, S., Kyung-Shik, S., Manju, A., & Min Soo, K. (2011). The Influence of Virtuality on Social Networks
Within and Across Work Groups: A Multilevel Approach. Journal of Management Information
Systems, 28(1), 351-386.
Bampo, M., Ewing, M. T., Mather, D. R., Stewart, D., & Wallace, M. (2008). The Effects of the Social Structure
of Digital Networks on Viral Marketing Performance. Information Systems Research, 19(3), 273-290.
Bruque, S., Moyano, J., & Eisenberg, J. (2008). Individual Adaptation to IT-Induced Change: The Role of Social
Networks. Journal of Management Information Systems, 25(3), 177-206.
Chellappa, R. K., & Saraf, N. (2010). Alliances, Rivalry, and Firm Performance in Enterprise Systems Software
Markets: A Social Network Approach. Information Systems Research, 21(4), 849-871. doi:
10.1287/isre.1090.0278
Chunlei, W., Rodan, S., Fruin, M., & Xiaoyan, X. U. (2014). Knowledge Networks, Collaboration Networks,
and Exploratory Innovation. Academy of Management Journal, 57(2), 454-514. doi:
10.5465/amj.2011.0917
Crawford, E. R., & Lepine, J. A. (2013). A Configural Theory of Team Processes: Accounting for the Structure
of Taskwork and Teamwork. Academy of Management Review, 38(1), 32-48. doi:
10.5465/amr.2011.0206
Dahlander, L., & McFarland, D. A. (2013). Ties That Last: Tie Formation and Persistence in Research
Collaborations over Time. Administrative Science Quarterly, 58(1), 69-110. doi:
10.1177/0001839212474272
Friedkin, N. E. (2011). A Formal Theory of Reflected Appraisals in the Evolution of Power. Administrative
Science Quarterly, 56(4), 501-529. doi: 10.1177/0001839212441349
Füller, J., Hutter, K., Hautz, J., & Matzler, K. (2014). User Roles and Contributions in Innovation-Contest
Communities. Journal of Management Information Systems, 31(1), 273-308. doi: 10.2753/MIS07421222310111
Garg, R., Smith, M. D., & Telang, R. (2011). Measuring Information Diffusion in an Online Community.
Journal of Management Information Systems, 28(2), 11-38.
Jackson, M. O., & Rogers, B. W. (2007). Meeting Strangers and Friends of Friends: How Random Are Social
Networks? American Economic Review, 97(3), 890-915.
Kane, G. C., Alavi, M., Labianca, G., & Borgatti, S. P. (2014). What's Different About Social Media Networks?
A Framework and Research Agenda. MIS Quarterly, 38(1), 275-304.
Kane, G. C., & Borgatti, S. P. (2011). Centrality-Is Proficiency Alignment and Workgroup Performance. MIS
Quarterly, 35(4), 1063-1078.
Labianca, G., & Brass, D. J. (2006). Exploring the Social Ledger: Negative Relationships and Negative
Asymmetry in Social Networks in Organizations. Academy of Management Review, 31(3), 596-614.
doi: 10.5465/AMR.2006.21318920
Lee, S. H. M. (2013). Ethics and Expertise: A Social Networks Perspective. Journal of Business Ethics, 118(3),
607-621. doi: 10.1007/s10551-012-1609-7
Leonardi, P. M. (2013). When Does Technology Use Enable Network Change in Organizations? A Comparative
Study of Feature Use and Shared Affordances. MIS Quarterly, 37(3), 749-775.
Magni, M., Angst, C. M., & Agarwal, R. (2012). Everybody Needs Somebody: The Influence of Team Network
Structure on Information Technology Use. Journal of Management Information Systems, 29(3), 9-42.
McLure Wasko, M., & Faraj, S. (2005). Why Should I Share? Examining Social Capital and Knowledge
Contribution in Electronic Networks of Practice. MIS Quarterly, 29(1), 35-57.
Oestreicher-Singer, G., & Sundararajan, A. (2012). Recommendation Networks and the Long Tail of Electronic
Commerce. MIS Quarterly, 36(1), 65-A64.
Ollier-Malaterre, A., Rothbard, N. P., & Berg, J. M. (2013). When Worlds Collide in Cyberspace: How
Boundary Work in Online Social Networks Impacts Professional Relationships. Academy of
Management Review, 38(4), 645-669. doi: 10.5465/amr.2011.0235
Qiu, L., Rui, H., & Whinston, A. B. (2014a). Effects of Social Networks on Prediction Markets: Examination in
a Controlled Experiment. Journal of Management Information Systems, 30(4), 235-268. doi:
10.2753/MIS0742-1222300409
Qiu, L., Rui, H., & Whinston, A. B. (2014b). The Impact of Social Network Structures on Prediction Market
Accuracy in the Presence of Insider Information. Journal of Management Information Systems, 31(1),
145-172. doi: 10.2753/MIS0742-1222310107
Roberson, Q. M., & Williamson, I. O. (2012). Justice in Self-Managing Teams: The Role of Social Networks in
the Emergence of Procedural Justice Climates. Academy of Management Journal, 55(3), 685-701.
Robert, J. L. P., Dennis, A. R., & Ahuja, M. K. (2008). Social Capital and Knowledge Integration in Digitally
Enabled Teams. Information Systems Research, 19(3), 314-334.
Julho/2014
Saonee, S., Manju, A., Suprateek, S., & Kirkeby, S. (2011). The Role of Communication and Trust in Global
Virtual Teams: A Social Network Perspective. Journal of Management Information Systems, 28(1),
273-309.
Shi, Z., & Whinston, A. B. (2013). Network Structure and Observational Learning: Evidence from a LocationBased Social Network. Journal of Management Information Systems, 30(2), 185-212. doi:
10.2753/MIS0742-1222300207
Singh, P. V., Tan, Y., & Mookerjee, V. (2011). Network Effects: The Influence of Structural Capital on Open
Source Project Success. MIS Quarterly, 35(4), 813-A817.
Stieglitz, S., & Dang-Xuan, L. (2013). Emotions and Information Diffusion in Social Media-Sentiment of
Microblogs and Sharing Behavior. Journal of Management Information Systems, 29(4), 217-248. doi:
10.2753/MIS0742-1222290408
Sung-Hyuk, P., Soon-Young, H., Wonseok, O., & Sang Pil, H. (2012). A Social Network-Based Inference
Model for Validating Customer Profile Data. MIS Quarterly, 36(4), 1217-1237.
Sykes, T. A., Venkatesh, V., & Gosain, S. (2009). Model of Acceptance with Peer Support: A Social Network
Perspective to Understand Employees' System Use. MIS Quarterly, 33(2), 371-393.
Sykes, T. A., Venkatesh, V., & Johnson, J. L. (2014). Enterprise System Implementation and Employee Job
Performance: Understanding the Role of Advice Networks. MIS Quarterly, 38(1), 51-A54.
Sytch, M., & Tatarynowicz, A. (2014). Exploring the Locus of Invention: The Dynamics of Network
Communities and Firms' Invention Productivity. Academy of Management Journal, 57(1), 249-279. doi:
10.5465/amj.2011.0655
Wong, S.-S., & Boh, W. F. (2010). Leveraging the Ties of Others to Build a Reputation for Trustworthiness
among Peers. Academy of Management Journal, 53(1), 129-148. doi: 10.5465/AMJ.2010.48037265
Wonseok, O. H., Jin Nam, C., & Kimin, K. I. M. (2005). Coauthorship Dynamics and Knowledge Capital: The
Patterns of Cross-Disciplinary Collaboration in Information Systems Research. Journal of Management
Information Systems, 22(3), 265-292.
Xiaojun, Z., & Venkatesh, V. (2013). Explaining Employee Job Performance: The Role of Online and Offline
Workplace Communication Networks. MIS Quarterly, 37(3), 695-A693.
Julho/2014