Lesson 1.5
Important Milestones in SEM
History
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© 2013 by Sports Career Consulting, LLC
History of SEM
LESSON 1.5
Milestones in Sports Marketing History
1869 - Cincinnati Red Stockings are first team to
have every player on salary
1923 - First endorsement deal (golfer Gene Sarazen
and Wilson Sporting Goods)
1928 - Coke teams up with the Olympics as first
“official sponsor” of an athletic event
1949 - First major female endorsement deal
Copyright
© 2013 by Sports Career Consulting, LLC
History of SEM
LESSON 1.5
Milestones in Sports Marketing History
1951 - Bill Veeck sends 3’7” player to bat in an
official game as a promotion
1979 - ESPN Debuts
1980 - Syracuse University sells facility naming
rights to play in the “Carrier Dome”
1984 - Olympics made profitable for the first time
2003 - The Chicago Bears become “The Chicago
Bears presented by Bank One”
Copyright
© 2013 by Sports Career Consulting, LLC
History of SEM
LESSON 1.5
Milestones in Sports Marketing History
2010 – FIFA (the governing body for soccer
internationally) estimates that just over 3 billion
people – nearly half of the world’s population –
tunes in to watch the 2010 FIFA Men’s World Cup
Final held in South Africa
Copyright
© 2013 by Sports Career Consulting, LLC
History of SEM
LESSON 1.5
Milestones in Entertainment Marketing History
1919 - Recording and sound on motion picture film is
developed
1920 - Radio stations begin to air regularly scheduled
programming
1931 - RCA establishes the National Broadcasting
Company (NBC)
1951 - The first color television sets are offered
1955 - Disneyland opens in Anaheim, California
1961 - The first regional theme park, Six Flags, opens
in Texas
Copyright
© 2013 by Sports Career Consulting, LLC
History of SEM
LESSON 1.5
Milestones in Entertainment Marketing History
1980 - Turner Cable Network launches the first all
news television network, CNN
1981 - IBM makes the first personal computers
available for consumers
1981 - Music Television (MTV) is launched
1983 - The first compact disc is released
1985 - Nintendo introduces its home entertainment
system for video games
Copyright
© 2013 by Sports Career Consulting, LLC
History of SEM
LESSON 1.5
Milestones in Entertainment Marketing History
1996 - Inventor receives patent for MP3 technology
2003 - Apple introduces iTunes
2006 - Nintendo launches the Wii platform,
revolutionizing the video game industry with
the introduction of motion sensor technology
2009 - Amazon introduces a digital book “e-reader”
device known as the Kindle
Copyright
© 2013 by Sports Career Consulting, LLC