Why Content First is Critical

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- Rahel and Noz
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Why “Content First” is Critical
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Playing the “________ first” is a mug’s game
You’ll always be playing catch-up
New channels arise too quickly to keep pace
Any primary output makes others secondary
This means rework when a new “first” comes
along
CS
Don’t shift the burden to any “primary”
Mobile
Print
Web
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Help
Web
Mobile
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CS
Make content central, and keep up
Mobile
Next
year?
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Content
eBooks
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