Notes • These slides are for your unlimited use under an Attribution 3.0 Creative Commons License. • Meaning, you can: – Distribute, use commercially – Modify, adapt and remix – Whatever else you want basically... • You’re just on the honor system to attribute back to http://www.thecontentstrategybook.com Enjoy! - Rahel and Noz CS Why “Content First” is Critical • • • • • Playing the “________ first” is a mug’s game You’ll always be playing catch-up New channels arise too quickly to keep pace Any primary output makes others secondary This means rework when a new “first” comes along CS Don’t shift the burden to any “primary” Mobile Print Web Help Help Web Mobile Print CS Make content central, and keep up Mobile Next year? Help Content eBooks Print CS
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