Mediated Reality - AR
Augmented Reality
■ Like VR, AR is also quickly becoming
a bigger force in the gaming
industry
■ Unlike VR, AR also has many real
life applications
– Social Media, shopping lists,
notes, and quicker ways to
access the internet
■ Not only is AR great for everyday, it
can also be used by businesses
Currently lesser known than VR, in
2020 AR is projected to be a $90
billion USD business (Digi-Capital)
■ AR has generated tons of interest from many
different types of enterprise industries
including
– Marketing
– Space Exploration
– Oil and Gas
– Remote Repairs (cars, plumbing, etc.)
– Education and more
AR Market
Popular uses for everyday AR will include:
Customizing your home with virtual notes
■ Kitchen: Timers and recipes for
cooking, shopping lists
■ Bedroom: Alarm clock, homework
reminders, to-do lists, etc.
■ Anywhere: TV, notes, and anything
you can think of
Custom apps for a Glasses OS, perfectly
integrated into your personal
environment
More popular uses for millennials will
include:
•
•
•
•
Browsing the Internet
Social networking
Watching TV or movies
Gaming
WSJ 2014, Average time spent (hr:min) per day for 18-36 y/o
Augmented Reality in the kitchen
AR Youth Market
■ Millennials currently make up 24%
of the US market (77 M)
■ On average, 18-36 y/o spend over 3
hours Social networking each day
(WSJ 2014, 839 surveyed adults)
Nielson Mobile Netview, July 2013
■ 63% of surveyed Millennials are
current subscribers of paid TV
(nScreen Media)
■ 18-36 y/o on average spend 1 hr.
and 47 min. playing video games
(WSJ 2014, 839 surveyed adults)
What is Atheer?
Atheer is an AR company that is creating their own smart glasses
platform, not just a physical product, and is aimed at businesses
They pioneered the AiR™ (Augmented
interactive Reality) platform, including:
■ AiR Glasses
■ AiR OS
■ AiR Enterprise Suite
Atheer is designed for deskless
professionals at Fortune 1000
companies in order to improve their
safety and productivity
■ AiR Glasses are AR glasses that
allow for the user to view and
directly interact with their
environments
■ AiR Glasses use gestures, voice
commands, and motion tracking
■ AiR OS is an Android-compatible OS
■ Devs & companies worldwide
already use the open SDK to make
apps in industrial, energy,
healthcare, insurance, construction,
and logistics industries
Atheer Labs digital rendering of the use of AiR Smart Glasses in a warehouse
AR Competition
Other companies are trying to adopt AR technology into products,
but they still have issues to overcome before their products are
great
■ Other main AR developers right now are Microsoft, Meta, Epson, and Magic Leap
■ These companies’ products either have smaller fields of view, need to be tethered,
or they have not yet developed or released any physical products
■ Although there are few companies going after enterprise businesses, none have
been able to successfully integrate their AR into multiple mainstream industries
– This could be done very well because some industries have begun integrating
tablets into their daily work usage within the last 5 years
A Few Industries Currently Benefitting
From the Use of Tablets
■ Oil and Natural Gas
– Average age 46-49, retirement age 55. In ~7 years, most senior scientists and
engineers may have left the field. (Interstate Oil and Gas Compact Commission)
– Pipeline monitoring & communication are benefits saving time and money
from tablet integration and apps as there are less experienced workers
■ Education
– 66% of elementary students, 58% of MS students, and 42% of HS students
use a tablet regularly in the U.S. (2014 Harris Poll for Pearson)
■ Healthcare
– Over 50% of U.S. hospitals currently use smartphones or tablets
– 69% of clinicians are using a computer AND and tablet or smartphone to
access data (2014 HIMSS Analytics Mobile Devices Study)
Industry usage of AR
AiR
Smart
Glasses
in
Healthcare
Industry usage of AR
AiR
Smart
Glasses
in Oil and
gas
Why is Atheer Different?
Atheer stands out from other AR devs for a multitude of reasons:
■ ONtheGO Platforms
– Acquired by Atheer in Dec. 2015
– Ari™ uses computer vision and
proprietary algorithms to turn
standard cameras into a gesture
interface
– Gives Atheer customers ability
to use natural gestures on the
AiR smart glasses platform
– 3 issued and 6 pending patents
■ Flex, Masimo, and Duke Energy are
already customers
■ Full AiR Platform
– AiR Enterprise Suite cloudbased collaborations, great for
any tasks with multiple people
– AiR Hub, AiR Designer, and
AiR Flow
■ Raised over $200,000 on Indiegogo
– Stopped campaign to focus more
on development
Why is Atheer Different?
Atheer has also collaborated with companies to put out products
■ Optech 4D
– Cutting-edge visualization
software with wearable
computing
– Next generation of AiR Gestures
and the official release of the
AiR OS
■ Xciel
– Working with Xciel as partner to
create advanced AR glasses for
oil and gas industry workers
– Xciel manufactures Intrinsically
Safe (IS) devices and cases
– Designed to work in hazardous
conditions
■
■
Flammable gas
Explosive dust
In Conclusion…
Atheer will be a big contender in the AR market because:
■ They have a strong product and
continue to win awards, having just
won Best Enterprise Solution and
was a Best in Show contender at the
2016 AWE (Augmented World Expo)
■ Already generated tons of interest to
BOTH enterprise businesses and
general public
■ Raised $23.06 Million in 3 rounds
from 8 investors
■ They have 17 issued and over 50
pending patents in cutting edge AR
■ The OS is fully compatible with
Android so there is no issue
running/developing apps