BEDE’S Job Description Job Description To recruit outstanding pupils to Bede’s School in line with agreed annual recruitment targets and maintain all current pupil records for the Trust. The post holder will be responsible for managing the day to day running of the Registrar’s office, providing an efficient and friendly service to all internal and external customers. The post holder will also be responsible for ensuring that management information regarding the current admissions picture as well as trends and projections are available. Job Title: Reporting to: Admissions and Data Manager The Admissions Registrar Key Purpose of the Job Written by: Date: Ros Nairne March 2015 Key Accountabilities (Statements of ‘deliverables’ required. All jobs should have between 5 & 8 accountabilities (maximum of 10) 1. Administration and Customer Service The Admissions and Data Manager will provide a personal and professional admissions service to all parents and enquirers that will maximise the recruitment of pupils against set targets and positively reinforce the Bede’s brand by ensuring customers have access to the information they need. Key responsibilities are as follows: a) Parents Handling parental enquiries via email and telephone, balancing the necessity of dealing with high volumes of enquiries, with the imperative to ensure that every individual family feels that they are provided with an efficient and highly personalised level of service. A priority will be ensuring that offer letters to parents go out every week, in consultation with the Registrar and Headmaster. Ensure that the management information system (iSAMS) is kept updated with all relevant information about parents from enquiry point through to accepted place. Ensure that systems are in place by which parents who have accepted a place receive the information and forms they need prior to their child starting at the school (for example options forms, invitations to welcome events, guides etc) Co-ordinating the programme of follow up calls for parents who have either been i) offered a place and not yet accepted or ii) visited the school for a tour/chat and not yet taken their application forward. Supervising the visits schedule, ensuring that the Front of House Co-ordinator has all the information required to put together a high quality programme and that all information is up to date on iSAMS. Support the Registrar in providing a truly exceptional level of “after care support” Page 1 of 7 BEDE’S Job Description following interview or visit, providing information to families on travel, academic programmes, Legat, sport. Drive forward the review of, and where necessary upgrade of, the admissions processes, including the introduction of the iSAMS CRM functionality in order to improve efficiency and enhance customer service. b) Agents To provide a first point of contact for all agents, discussing prospective families, providing information as required and co-ordinating arrangements for visits with the Front-of-House co-ordinator and Registrar. Ensuring that following interview, agents receive timely information regarding offers or declined applications. To be proactive and intuitive in ascertaining information from agents, regarding reasons that places have been accepted or declined and ensuring that these are recorded in iSAMS and reported to the Registrar and DCMD. To ensure that systems are in place (via iSAMS) for regular updates to be provided to agents and to be forthcoming with suggestions about what information agents need to receive from us. c) Feeder Schools To support the Registrar in communicating with Heads and other key members of staff in feeder schools, principally by acting as a trusted deputy to the Registrar with regard to enquiries and approaches from feeder schools. To be proactive in working with the Marketing Department to ensure that communications with feeder schools contain relevant information. To develop particularly close lines of communication with the Admissions Manager, Registrar, Head of Learning Enhancement and Headmaster at Bede’s Prep School To ensure that relevant information is obtained about pupils during the admissions process, and then again prior to starting at the school including references, welfare, Child Protection, etc. d) Staff To work particularly closely with the Marketing team; being proactive and supportive of their work and critically working with them to provide evaluation of marketing campaigns, through enquiry/visit levels. To ensure that staff within the school, particularly Housemasters/mistresses, are provided with the information they need about prospective pupils during the admissions process and then prior to a pupil starting at Bede’s, and that the provision of high quality information is something embedded and systemic as well as intuitive and that all channels (verbal, email and telephone) are used appropriately. To support the Registrar in seeking feedback about applications which require wider consultation, for example SEN or Sixth Form cases in order to ensure that we are able to offer an appropriate education to a child and that all staff understand the type of support a pupil requires before an offer is made. 2. Reporting and Analysis Much progress has been made in improving the admissions data and monitoring progress against targets. However, more needs to be done to extract and manipulate data throughout the recruitment and retention cycle in order to generate intelligence that will inform the marketing and admissions strategy and the School’s business planning. Page 2 of 7 BEDE’S Job Description Key responsibilities will be: a) The updating and circulation of the weekly dashboard which provides the Headmaster, Finance Director, Director of Communications, Admissions and Development and Registrar with a regular and accurate snapshot and analysis of admissions numbers. b) To lead on all analysis with regard to trends, projections etc, ensuring that the Headmaster, DCAD,a Finance Director and Registrar have all the information they require. c) To become an expert user of iSAMS to generate data and management information, working closely with the School’s Data Manager. d) To be proactive in generating analysis and reports, providing data on areas such as international recruitment, boarding patterns, feeder schools, agents etc. e) To work closely with the Marketing Dept to identify creative ways of tracking marketing campaigns and attributing leads to specific activity. f) To provide ongoing reports and propose interventions for cohorts of families who have visited for Open Days. 3. Compliance and Policy The management of efficient records for both new and current pupils is important for the running of the school and for inspection and compliancy purposes. Key responsibilities include: a) Processing a CAS for every Tier 4 pupil in time for entry to the school. b) Supervising the database of Tier 4 pupils to ensure that all pupils have the relevant and up-to-date visas, guardian and other information required by the Home Office. c) Dealing personally with any challenging visa cases or supervising the Pupil Records Assistant. d) Reporting any pupils who do not return to school to the authorities. e) Leading the preparation for and response to regular Home Office inspections, and ensuring that regular reviews of documentation are completed. f) Taking personal responsibility for ensuring a high level of knowledge regarding Home Office Tier 4 sponsorship obligations and cascading as required. g) To review and update the Senior School Admissions Policy on an annual basis. h) To update all pupil records on an ongoing basis to ensure that all relevant information about a pupil is kept centrally. 4. Staff Management To lead and manage two direct reports: Admissions Assistant and Pupil Records Assistant, taking an active role in embedding the right cultures and practices within the office and keeping staff motivated and fully effective in their roles. 5. Scholarship Programme To support the Scholarship Manager throughout the year as required, but particularly with the administration and running of the two annual 13+ and 16+ scholarship programmes. Page 3 of 7 BEDE’S Job Description Measures (Need to provide details of the key performance indicator(s) used to measure the effectiveness of delivery against each accountability) Administration and Customer Service Bede’s performance in relation to annual admissions targets (as set by the HM) Consumer reviews and/or surveys of joiners, decliners and feeder schools Internal and external ‘brand’ audits Internal feedback from staff as part of the annual review programme. Reporting and Data Analysis Quality of termly analysis reports and weekly dashboard outputs Evidence of improved marketing effectiveness due to response analysis undertaken. Compliancy and Policy Good inspection outcomes Line Management Responsibilities The job will involve line management of the following people: Admissions Assistant Pupil Records Manager Although the post holder will not directly line manager the Admissions Manager at the Prep School, he/she should be active in providing professional support and ensuring information is cascaded on any “through school” applications or compliancy issues. Key Skills and Experience: (Knowledge, Experience, Skills & Abilities) (List all relevant qualifications & length of post-qualification experience, or in-the-job experience, that is necessary) A confident people-person with a strong ethos of customer service and a strong personal ability to promote what makes Bede’s special. Excellent computer skills, including proficiency with databases, Excel, MIS systems (iSAMS preferred), alongside good numeracy skills, to give the post holder the ability to extract, manipulate and interpret data and trends. Excellent written and oral communication skills, and extremely presentable. Highly organised with experience of working under pressure and to targets. An ability to think strategically when required. Page 4 of 7 BEDE’S Job Description A good team player who is able to manage and motivate people. A strategic thinker Understanding of the importance of brand. Some understanding of the independent education sector would be advantageous. Key Interfaces: (Internal and External organisations or people (including job title) with whom you have regular contact) Prospective parents and pupils Admissions, Marketing and Development staff (including Scholarship Manager) Headmaster Year heads and Hms as well as other staff involved in interviewing and meeting families Bede’s Prep School and other feeder schools International agents Operating Environment and Context of the Role: (The most challenging features (and reasons) of the job; any critical time constraints, the impact, influences and consequences of the work done etc.) A key challenge of the job will be to balance the quantity of enquiries and visits with the imperative to deliver the highest possible levels of customer service and the best experience possible for every individual enquiry or visit. Ultimately the independent school market is a challenging one and there is the ongoing need to maintain and grow market share as well as the quality of pupils recruited. Establishing a culture within the office, and in the school more widely, where information provision and data is provided proactively and used in making decisions. The Admissions and Data Manager will demonstrate a passion for creating and maintaining the very best information systems and providing management information in a way which sets a precedent for others within the school. Safeguarding: (Details of responsibilities in relation to Safeguarding regulations and any other legal entity or any other governance and compliance. Our minimum statement is stated below and should appear in all job profiles along with any further specific requirements for the role) Bede’s School complies fully with the DfE Guidance ‘Keeping Children Safe in Education’ and is committed to safeguarding and promoting the welfare of children and young people. The jobholder is expected to share this commitment and comply with all associated internal policies and procedures. In addition the job holder will ensure that all staff under their direct control understand and comply with Safeguarding policies and procedures and work with the relevant colleagues so as to make sure that all children are safe at all times. Page 5 of 7 BEDE’S Job Description Delegated Authority: (Clear statement of any Delegated Authorities, to ensure we have clear, documented control over who can perform what task) Organisation Structure Chart: (An organisation structure chart should be attached which highlights the reporting relationships. It should show where the job fits within the overall structure (reporting to, peers, direct reports etc) including dotted line reports where appropriate) Organisation chart attached Job Holder: Name: Date: Job Title: Approved senior manager: Approved Business Manager: by Name: Date: Job Title: by Name: Date: Page 6 of 7 BEDE’S Job Description Organisation Chart Headmaster Prep School Headmaster Director of Marketing, Admissions & Development Registrar Events & PR Manager Admissions & Data Manager Front of House Coordinator Scholarship & Feeder School Manager Website Manager & Copywriter Alumni Assistant Marketing Executive Prep Admissions Pupil Records Administrator Admissions Assistant Page 7 of 7
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