Suzy Whaley
LPGA/PGA Professional
Women’s Golf Week
Overview
• June 4 – June 11, 2005
• Three components: (1) Clinic Program,
(2) Networking Social Event,
(3) Week-long Promotions
• Grass-root, women’s player development program in collaboration
with leading golf organizations including: GOLF 20/20, PGA of
America, Golf For Women Magazine, LPGA, EWGA, PGA TOUR,
USGA, The First Tee, NGCOA, World Golf Hall of Fame
• 232 host facilities including courses, retail outlets, and
practice facilities
• 9,512 participants nationwide in events throughout the week
• 20% new golfers; 28% beginners; 52% intermediate
Women’s Golf Week
Overview, cont.
• 72 participating EWGA Chapters
• Over 3,000 registrations via
womensgolfweek.com, hosted
by Play Golf America
• $20,300 charitable funds raised for The V Foundation to fund
women’s cancer research initiatives
• More than 3.8 million media impressions generated through
pre- and post-event promotions via television, newspaper,
magazine, print, and Internet
• Event covered on the Golf Channel, ESPN, Inside the PGA
TOUR, USA Today, ESPN Radio, and on local broadcasts
Women’s Golf Week
Clinic Program
• Format
– Complimentary instruction from PGA and LPGA professionals for
women ages 14-years old and older
– Golf 101 presented by host facility staff
– Clinics customized based on small group skill level
– Clinics comprised of one-on-one instruction and group exhibitions
– Broken up into small groups by skill level
– In-kind donation by Nike Golf of
certificates redeemable for a pair of shoes
• Survey Highlights
– Overall rating of 4.87 out of 5
– Participants’ desire to attend future
programs rating of 4.84 out of 5
Women’s Golf Week
Networking Social Event
• Format
– Mid-week, evening event hosted by EWGA and
supported by their partner Coors Brewing
– Events featured: Golf 101; social ice-breaker activities;
putting competitions; three, six, and nine-hole playing
opportunities, trunk sales, and fashion shows
• Survey Highlights
– Participants desire to get more involved with golf and
women’s programs rating of 4.62 out of 5
Women’s Golf Week
2006
• June 3 – June 10, 2006
• Targets
– 500 host facilities
– 20,000+ participants
– Raise $50,000 for charity (finalizing partnership with
Susan G. Komen Foundation)
• Format
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Play Golf America to host womensgolfweek.com
Kick-off events at professional tournaments
Clinic Program at host facility, Saturday
Networking Social Event, EWGA & sponsors host
Week-long retail promotions
Women’s Golf Week