Atlantic
Coast
Operations
Business Intelligence Mobility Project
Patrick Gormley, Blake Hamilton
Brad MacEachen, Ryan Searle
Overview
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BI Tools Overview and Recommendation
•
Key Metrics and Information Model
•
Key Messages regarding Mobile Spend
•
Dashboard Presentation
•
Implementation Approach
ACO’s Vision for BI
•
A tool that is simple for users to learn, that has
the ability to create reports that are easy to
interpret by management and fulfill all the
functional requirements needed. These are:
•
•
•
•
Self-Service Platform
Ability to Forecast and perform Predictive Analysis
Access Reports and Dashboards on Mobile Devices
View data geospatially on reports via maps
Overview of Current Tools
•
•
•
•
•
Limited Advanced Analytics features in
Cognos
TM1 can forecast budgets, although
not currently available company wide
Tableau has great visual analytics, but
generally not powerful and also not
available company wide.
Even when combined, these tools do
not currently meet ACO’s vision for the
future of business intelligence.
No option for Mobile Platform
Recommendations
•
Full stack Business Intelligence solution
•
Ability to process large data without
expensive back-end hardware or
intense IT support
•
Create dynamic, mobile-accessible
dashboards easily without a technical
background
•
Ability to forecast and perform other
predictive analysis based on one or
more large historical data sets
•
Ability to visualize data geographically
Key Metrics
Metric
Description
Rationale
Total Billed
Amount
The total amount billed to Analyzing this metric by division or month allows us to narrow down segments
ACO for mobile spend
or time periods within the corporation whose usage is irregular, or greater than
average.
Airtime
Revenue
Total
Events
Revenue
Total
Long
Distance
Revenue
Total
Packet Data
Revenue
Total
The total amount of
expenditure for airtime
This is a useful metric for determining which divisions or model types are being
used the most for calling, either during peak hours, evenings or weekends.
The total amount of
expenditure for special
events
This is useful for determining the amount of events being accumulated by the
company, aside from regular usage such as calling, texting, etc.
The total amount of
expenditure for long
distance calling
Long distance revenue can determine which divisions are travelling the most,
and how much it is costing to use their mobile devices while outside of their
area.
The total amount of
expenditure for packet
data usage
Packet data allows us to view how much internet is being used on mobile
devices. This can help us determine whether or not it is necessary, and if there
is other plans with better data usage options.
Roaming
Revenue
Total
The total amount of
expenditure for roaming
charges
Roaming revenue is similar to long distance, as it shows us how much
spending is done outside of our provider’s network. This can be analyzed by
division, or by month, to determine who is travelling outside of our network
and when the most travelling occurs.
Star Schema Information Model
Dimension_Date
PK
Date_ID
Dimension_Division
PK
Division_ID
Division_Name
Year
Quarter
Month_Usage
Dimension_Unit
PK
Unit_ID
Ty pe_of_unit
Month
Model_Description
Day
Manufacturer_Name
Day_of_week
Dimension_Price_Plan
Dimension_Phone
PK
Price_Plan_ID
Price_Plan_Name
PK
Phone_Num
Dimension_Time_of_Day
Dimension_Data_Plan
PK
Data_Plan_ID
PK
Time_ID
Hour
Minute
Data_RIM_Option_Name
Second
• Dimension tables, with primary keys
to connect to the measure fact
table, based on:
• Date
• Time
• Phone
• Data Plan
• Divison
• Base Price Plan
•
These dimensions are used to
describe the measures within the
fact table
Star Schema Information Model
To ll_Mins
Fact_Mobile_Data
Fact_Mobile_Data
PK
Division_ID
PK
Date_ID
PK
Unit_ID
PK
Price_Plan_ID
PK
Phone_Num
PK
Ti me_ID
PK
Data_Plan_ID
To tal_LD_Charges
To tal_Roam_Charges
Roaming_Mins
To tal_To ll_Roaming_Charges
To tal_To ll_Roaming_Mins
Web_Brows ing_Packet_Vol
To tal_packet_Vol
Fact_Mobile_Data
To tal_packet_dollars
To tal_Duration
Discount_To tal
To tal_Rim_data_Vol
To tal_Peak_Duration
To tal_Evening_Duration
To tal_Taxes
Ttl_roam_packet_charge
Ttl_roam_packet_usage
To tal_Weekend_Duration
Airtime_Revenue_To tal
To tal_Duration_Charges
LD_Revenue_To tal
Int_roam_packet_usage
Events_Revenue_To tal
Hardware_upgrade_cost
To tal_Peak_Charges
Int_roam_packet_charge
To tal_Evenings_Charges
Roaming_Revenue_To tal
To tal_Weekend_Charges
To tal_Text_Messages
To tal_Text_Charges
Monthly_price_Charge
To tal_roamer_RIM_charge
Packet_Data_Revenue_To tal
Monthly_feature_charge
To tal_Billed_Amount
Other_Charges
Two Content Layout with SmartArt
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First bullet point here
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Second bullet point here
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Third bullet point here
Group
C
Group
B
Group A
Message #1:
Evening and
Weekends
Sum of Total Evening Charges
$250.00
$200.00
•
High amount of weekend and
evening charges
$150.00
•
Non 24/7 operating divisions
will provide track of when
phone usage is occurring
$100.00
•
From Jan, 2014-June,2014
average of 24.9 evening
duration hours
•
Been charged an extra
$603.18 for evening charges.
•
Moncton has the highest total
evening charges
$50.00
$-
Evening and
Weekend
•
•
•
•
•
From Jan, 2014- June, 2014 had on
average 37.7 weekend duration
hours
Spent an extra $2,756.09 on
weekend calls
The media division spent the most on
weekend charges
To cut mobile spend divisions and
companies of the companies that
don’t operate 24/7 should provide
data on where the evening and
weekend duration is occurring
For the divisions and companies that
operate 24/7 it is beneficial to find a
mobility plan that reduces costs on
evening and weekends
Sum of Weekend Charges
$450.00
$400.00
$350.00
$300.00
$250.00
$200.00
$150.00
$100.00
$50.00
$-
Message #2:
Roaming
•
Roaming charges occur when the
mobile device is out of the country
the mobile provider is in
•
ACO does business throughout
Canada and the US
•
Heat map should be created to
view where the roaming charges are
coming from.
•
Must look at which divisions,
companies and mobile devices are
being charged the most for roaming
•
Midland, Transportation,
Corporate Services and
Cavendish
Sum of Total Roaming Charges
$20,000.00
$18,000.00
$16,000.00
$14,000.00
$12,000.00
$10,000.00
$8,000.00
$6,000.00
$4,000.00
$2,000.00
$-
Sum of Total Roaming Minutes
30000
25000
20000
15000
10000
5000
•
Must find a mobile plan that has
roaming feature.
0
Total Peak Duration
Message #3:
Peak Hours
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•
•
•
Peak hours refers to the
timeframe where mobile
charges are at the highest (8
AM – 5PM)
This timeframe is where they
should be at their desks and
have access to landline
Positive correlation between
peak hours duration and
peak hours charges in June,
2014
Being charged on average
$9.43 per peak hour
1800000
1700000
1600000
1500000
1400000
1300000
1200000
January, 2014 February, 2014 March, 2014
April, 2014
May, 2014
June, 2014
May, 2014
June, 2014
Total Peak Charges
$25,000.00
$20,000.00
$15,000.00
$10,000.00
$5,000.00
$January, 2014 February, 2014 March, 2014
April, 2014
Peak Hours
•
Significant increase in peak
hour between April and June
•
Could be because it is the
busiest time of the year.
•
IT should analyze why peak
hours duration and charges
are higher during those
months
•
Management should try and
understand why mobile
devices are being used
instead of landline
•
Midland being the highest
due to being a transportation
company
Total Peak Charges
$16,000.00
$14,000.00
$12,000.00
$10,000.00
$8,000.00
$6,000.00
$4,000.00
$2,000.00
$-
Message #4:
Monthly
Features
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Easiest way to reduce costs
•
Analyze data to find optimal
price and feature plans
•
•
Divisions that do business in
the US may need different
features.
Find what employees need
what price and feature
plans
Sum Of Price Plan & Features
$1,400,000.00
$1,200,000.00
$1,000,000.00
$800,000.00
$600,000.00
$400,000.00
$200,000.00
$-
Sum of Monthly Price Plan Charges
Sum of Monthly Feature Charges