• İPEK ÜZGEN
• YELDA DEMİRAL
•A brief history of the company
•
Infoshop was founded in 1988,Istanbul. It had 6
shareholders,1 bookkeeper,1 secretary and 1 driver.It
sold one or two product in a month. It only sold computer
and computers tools.Second year,Infoshop added new
product (book,film etc..) In 2000,Dogan Holding merged
with Infoshop.Its name was changed (hepsiburada.com).
It created the final form how we know it.When their
product variety was increasing,it grew.
Now,Hepsiburada is the fastest,safest,best
campaigns,the most well know,and the most shopping
sites.
•Position in its industry
• Hepsiburada has 6.000m² modern office in Istanbul. It has
250 staff,3 million registered members and 6 million
visitors.In 2009, It has achieved the highest sales
revenue(261million TL). Nearly,17 million product delivery
was made in 10 years.In 2009,Hepsiburada was selected the
best firm for ‘B2C (firm to consumer),e-commerce’ .
Hepsiburada’s annual turnover bigger than competitor’s total
turnover.
•Target market
• Its target market is that woman,univesity student and
retired people.
• Generally woman buy (healty-beauty-fitness-mother
baby child-kitchen products).
• Man buy (computer-fitness-car-camera-garden product).
• Woman buy more product than man but man buy more
expensive product than women’s buying.
• Location Strategy
• Hepsibuarada sell their product at online.It hasn’t
store.Their product can arrives everybody.
• In Turkey, It uses Yurtiçi cargo and Aras cargo
• In abroad, Hepsiburada uses Geopost
• Pricing Strategy
• Hepsiburada product’s price is cheaper than competitor’s
product price.
• At certain time, some products price is decreasing,
campaign products and some special product packages.
• There are various payment (credit card, bank
transfer,pay at the door)
•Products They Offer-Quality&Variety
• This retailer company include lot of product variety such as
Food,Electronic Goods, Stationery, Office,
Clothing&Accessories, Home Appliances, Personal Care
and Health Product quality and variety to meet all customer
satisfaction. In Hepsiburada.com, to promote your products
in the best way,they make the product description and they
put video to the site about the product.They add product
comment button for customer using the product.In this
way,they are advertised hepsiburada.com’s products.
Product can be changed in favor of eight days.
Communications Strategy,
• Hepsiburada.com has ‘Bize Sorun’. They give much
attention to customer service and telephone service
always open at 08.00AM between 24.00PM.
• Hepsiburada.com has not store.So shopping is done via
the web site.Web site is not seem to convoluted.
Character font and the color is very attractive.
•Comparison With The Competitors With
Regard To Strategies
• Company Managers do not see anyone competing in the
e-commercials.For hepsiburada.com ,customers can find
discount product all time.But,others company are doing
campaign day to day such as
Limango,Markafoni.Hepsiburada.com always has all
product until exhausted.In addition, Anyone who wants to
sell second-hand products can present in
Gittigidiyor.com.