Open Innovation 2.0 –
creating ecosystems!
- European response
[email protected]
Adviser, Innovation Systems, European
Commission
Contents
• What is Innovation?
• Drivers
• How does the paradigms change?
• How to respond to the challenges?
Innovation?
• Make things happen!
Sustainable innovation is full of disruptions!
Science based linear innovation is NOT mainstream
anymore!
HOW TO CREATE NEW???
•
•
•
•
User-centric innovation
Open innovation
Systemic innovation
Experimental mash-up
Essential drivers
•
•
•
•
connectivity
open
interaction
“organic”
• NON-controllable, only catalyzing possible
Diversity matters (MIT 2002)!
high
Breakthrough
Value of innovation
•
average
insignificant
Low
High
Alignment of team members’ disciplines
low
Talent attracts talent!
collaboration
process
process
New Business Structures
Value Chain
Value Chain
mediation
Value Network
Value Network
Dynamic Value
Constellation
Maslow 2.0 for organisations
Still linear innovation model!
Test and Experimentation Platforms
 Degree of participation: LOW (Observation) VS. HIGH (Observation +
Creation)
 Knowledge Focus: Single and controlled contexts VS. Multiple & Emerging
contexts
Silicon
Hill (FI)
Digital
Playgrounds
(NL)
SURFnet/
Kennisnet
project: pilot
schools (NL)
Octopus
(FI)
Testbed FDinland(FI)
Kenniswijk (NL)
Sources of idea generation split into external
and internal knowledge
Source:
Straub,
2006a
Competence nodes networking (IMS, 1996)
Group of competencies needed to
perform a task
M
M
M
Customers
M=Management response of a given task in a given time point is given to the competence
node which understands the customers problem best
Innovating together!
Open
Innovation
Citizens
and users
Expertise
Application
Environments
Organisation
and methods
Technology and
Infrastructure
Creative Commons; tools, IPR, practise, experience
••• 13
Innovation moving out of the Lab
Centralized
inward looking
innovation
Closed
Innovation
Externally
focused,
collaborative
innovation
Open Innovation
Ecosystem centric,
cross-organizational
innovation
Innovation
Networks
Sources: Chesbrough 2003, Forrester 2004, von Hippel 2005
•
•
•
•
•
•
•
•
•
•
•
•
Paradigm change is REAL!
Closed innovation
Dependency
Subcontracting
Solo
Linear
Linear subcontracts
Planning
Control
Win-lose game
Box thinking
Single entity
Value chain
Open innovation
Indepencency
Cross-licensing
Cluster
Linear, leaking
Triple Helix
Validation, pilots
Management
Win-win game
Out of the Box
Single Discipline
Value network
Open innovation 2.0
Interdependency
Cross-fertilisation
Ecosystem
Mash-up
Quadruple Helix
Experimentation
Orchestration
Win more-Win more
No Boxes!
Interdisciplinary
Value constellation
Create incentives to encourage Openness to
Innovation and Experimentation
• We solve too many problems with taxes and
penalties, create incentives to encourage
experimentation and prototyping, not "perfect
planning for yesterday".
• Promote Successful innovators and entrepreneurs
as Hero’s
• Change our European culture where honourable
failure is seen as a badge of honour :"failing fast,
but small"
Drive Intersectional Innovation
• The breakthroughs happen at the boundaries of
culture, domains, nations and technologies
• Prioritize support for innovation which target
intersectional, disruptive and architectural
innovation
• Create a de Medici effect to enable a new
European Innovation renaissance
Horizon 2020
• Commission proposal for a 80 \billion euro research and innovation
funding programme (2014-20)
• Part of proposals for next EU budget, complementing Structural Funds,
education, etc.
• A core part of Europe 2020, Innovation Union & European Research Area:
• Responding to the economic crisis to invest in future jobs and growth
• Addressing peoples’ concerns about their livelihoods, safety and
environment.
• Strengthening the EU’s global position in research, innovation and
technology
• Three main focus areas: Industrial leadership (LEIT), Socieoeconomic
challenges and Research Excellence
Conclusions
• The paradigm shift to Open Innovation 2.0 is real
• Essential to find positive collisions to create new markets
• Clusters are not enough to create new; ecosystems needed!
• Experimentation and prototyping in real world settings especially
important in areas close to societal changes and challenge
• Experience from first calls: Too little emphasis on impact
More information
www.ec.europa.eu/research/horizon2020
http://ec.europa.eu/digital-agenda
http://ec.europa.eu/digital-agenda/en/open-innovation
[email protected]