Tyrone Macdonald
Magnum Direct Limited
Managing Director
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Premium Nationwide F2F direct sales specialist established 2005 offering D2D, Venues and
Event sales.
Clients both past and current include Tesco, British Telecom, Cable and Wireless, Everything
Everywhere Plc (formally Orange), Carphone Warehouse
Our charity sector work is exclusively lottery acquisition and this is our area of expertise with a
distinguished track record of results since 2008 and complemented by a Third Sector Award in
2010.
Clients both past and current for lotteries include the Royal British Legion, Macmillan Cancer
Care, Diabetes UK, Breast Cancer Care as well as a substantial number of hospices across
the UK. This work is growing.
Magnum works with both national and regional/local charity organisations to increase their
lottery.
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Magnum has a proven system of training (Selling the Magnum Way) and ongoing management
of lottery fundraisers that is standardised and focuses on key performance indicators
– Net sales performance - productivity
– Low cancellations
– Zero to low complaints environment
– Accurate and compliant administration
Magnum sales training emphasizes the development of excellent selling skills, a responsible
and ethical approach to salesmanship and a quality first approach.
Magnum management practices emphasize monitoring and control daily with performance
management formalised via monthly Magnum Performance Reviews (MPR’s).
Magnum’s 5 key company values are Work Ethic, Integrity, Loyalty, Solidarity and Honesty.
Magnum campaigns provide for a minimum of 500 new player acquisitions per year to 25,000
new player acquisitions per year via D2D, Venues or Events.
Magnum offers contract tenure to its clients of up to 5 years creating long term partnership
Magnum offers fee rate reductions for volume and contract tenure
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Since 2008 Magnum has doubled the size of their lottery for 6 in every 10 of our clients
In 2012, 3 of the top 5 hospice lotteries in the UK, by lottery size, were Magnum managed
sales campaigns.
Case studies
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Macmillan Cancer Care 0 to 22,000 players in less than 12 months – Magnum managed VENUES
Helen & Douglas House 1,000 – 6,500 – Magnum managed D2D