Example of a Systems Advocacy Strategy Plan
Goal: Be Specific About What You Want
Goal: Change POA statute to increase senior choice and prosecution for the abuse of POA
• Senior actively chooses all powers to be assigned
• Specification in law that POA must use powers for the senior
• Criminal prosecution of abuse of POA
Partner Contributions
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LTCO-staff time to organize effort, contacts, data, abuse examples
AARP- mailing lists of seniors, in kind donation of postage, dedicated advocate in capitol
Council on Aging- staff in capitol, staff to do research, contacts to gather stories and seniors/family to testify
State Unit on Aging-support for bill, assist with bill if asked (drafting suggestion, response at hearings)
APS-data on cases, abuse examples
Local senior advisory boards–contacts, seniors to collect stories and testify
Care Coordinators Association-data, abuse examples, identify seniors/family to testify
Supporters: Groups, Individuals and Ideas
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Seniors
Prosecutors
Assisted living home association
Nursing home association
Hospital association
Business owners who leave town and use POA for business reasons
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Parents who use POA for their children
Churches who see POA abuse of members of their congregation
Community groups (Elks, Moose, Rotary, etc)
Probate courts and public guardians
General Relief program at state that ends up caring for individuals (State will save $)
Food banks
Shelters/homeless community
Banks and other financial institutions
Opponents: Groups, Individuals and Ideas
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Current POA holders who are using funds for own purposes
Prosecutors/courts who already have too much to do
Attorneys faithful to uniform law
Scammers who prey on seniors
Individuals who are misunderstanding how POA system works
Banks and other financial institutions
Targets: Individuals who have the power to make the change
• Governor
• Sister of governor
• Legislators with elderly parents
• Legislators who are over 60
• SUA director who has elderly mother
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Action Plan:
What is the Action Step
Who will do it?
Completion Date
1. Identify legislator/governor to sponsor bill
 with family member/personal experience
 who has power? (head of House/Senate), Chairs of
committees)
 attorney
 over 60
1. AARP staff will do chart of
1. AARP will
legislators and ask partners to
send out
complete with information
chart by
2. Council on Aging will research
11/1/15
which legislators are on which 2. Partners will
committees, age of legislators
complete by
and identify which ones are
11/15/15
attorneys
3. CoA will
complete
research by
11/1/15
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2. Identify legislators who will co-sponsor bill
 Powerful legislators
 Large numbers
1. AARP advocate, Council on
Aging staff will educate
legislators and see if any
would be co-sponsors
2. Ongoing to
begin after
bill has been
drafted and
introduced
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3. Develop white paper (1 sheet)
 What, why
 Stories & data
 60 second sound bite
 Tagline
1. LTCO, AARP and CoA staff
will draft whitepapers and
email to all partners for
review.
2. LTCO will set up an editing
session with interested
partners
1. Draft will be
completed by
11/30/15
2. White paper
will be
finalized by
12/15/15
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4. Develop talking points
 gather data
 gather stories
1. LTCO, AARP and CoA staff will 1. Draft will be
draft talking points and email to
completed by
all partners for review.
12/1/15
2. LTCO will set up an editing
2. Talking points
session with interested
will be
partners
finalized by
12/30/15
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5. Educate public about issues with POA
 seniors
 family members
 LTC providers
 public
 attorneys
 prosecutors
1.
LTCO- will do
presentations as requested and
will seek out presentation to
ALH, NF, and hospitals
2.
AARP- will sent out
information to mailing list using
white paper. Will host a
statewide teleconference
presentation for members
3.
Council on Aging- will
use white paper and talking
points to educate interested
seniors and will do
presentations as requested. Will
present to legislative committee
4.
Local senior advisory
boards– will use white paper
and talking points to educate
interested seniors. Each will
hold a presentation during
senior lunch
5.
Care Coordinators
Association-will use white
paper and talking points to
educate interested clients.
1.
Begin
presentations
by 1/15/16
2.
Will
complete
mailing by
1/15/16
3.
Ongoing
but will begin
by 1/15/16
4.
Ongoing
but will begin
by1/15/16
5.
Ongoing
but will begin
by 1/15/16
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6. Develop plan to educate legislators
a. target legislators who are on committees bill is
assigned to
AARP and ACoA staff will follow
bill as it progresses, notifying
partners as to who to educate,
when hearings are scheduled
Ongoing but
will begin at
the beginning
of legislative
session
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7. Develop plan to testify
a. Seniors
b. Family members
c. Care coordinators
d. Providers-ALH, NF, hospitals, tribal
e. APS
f. LTC
g. Others
1. All partners will begin to identity 1. Ongoing but
individuals interested in
starting
testifying or providing written
immediately
stories. They will assist
individuals in developing their
written testimony.
2. AARP and ACoA will provide
2. Ongoing but
partners with as much notice
starting
as possible for contacting
1/21/16
legislators or when testimony is
needed at hearings
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8. Media
 Identify trusted reporter
AARP public relations staff will
identify a trusted reporter and
when to run the story.
Beginning by the
first day of the
legislative
session
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9. Social media
AARP public relations staff will
develop weekly posting on the
initiative and track online postings
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