Community
Visioning Process
Building Our Foundation of Work
Community Engagement Action Plan
Community Engagement Proposal
Meeting on January 29th
Issues and Projects – Pilots
Decision Matrix
Guiding Principles
August Discussions
Vision Statements
Vision Discussions and Stories
Building Our Foundation of Work
Vision Statements
Vision Discussions and Stories
Vision Elements

a tangible sense of our interconnectivity, a
set of relationships and a process that allows
us to work together as a community.

an influence base that gives support and
direction to our elected officials

a way of imagining Mendocino County of
what it could be 20 years from now and
mobilizing the community around the
common areas of passion and crisis (through
conversation) to get us to our vision

a positive legacy for people 20 years in the
future (7 generations).
Vision Elements
Position Mendocino County in the World. We want to be known for:
• A healthy community that responds to the ecological, economic
and equity issues of our community. E3
• Community that has a shared identity and sense of ownership for
its activities and future
• Sustainable practices
• A place that knows how to work together. A place that has an
“infrastructure” of effective community engagement and
communication processes
• A place that mobilizes and focuses its resources toward its future
• A place that honestly appraises itself in context of the state,
country and world
• A place that encourages and facilitates “education and learning” in
its broadest definition
• We are a community of people, resources and unique beauty. We
need to leverage our unique qualities through tourism. Producing
economic vitality that is highly visible, is good for people and is
Vision Statement Elements

Civic Community Processes and
Leadership

Environmental Go-To Community

Local Economic Vitality, Viability
and Equality

Community Engagement and
Ownership

Resource Based Economy

Energy Independence
Building Our Foundation of Work
Guiding Principles
August Discussions
Vision Statements
Vision Discussions and Stories
Operating Principles
1. We utilize a way of communicating through our differences
that is based on strong relationships and shared values.
2. Operate using a network of “glue people” that weave our
communities together.
3. Use our life stories, best practices from around the world,
and our positive assets to shape our strategies.
4. Mobilize the silent majority as a way of moving community
rather than reacting to the vocal minority.
5. Mobilize young people and disenfranchised people into the
conversation process as a way of building identity and
ownership.
6. Work from the common issues that bond people together
and resonate across cultures and ages.
7. We plan and work together in ways that gets us ahead of the
curve rather than responding to current reality and crises.
8. Operate on what it is that motivates people to take action.
9. We need to build and support what already works in
Mendocino County. Success breeds success.
Building Our Foundation of Work
Issues and Projects – Pilots
Decision Matrix
Guiding Principles
August Discussions
Vision Statements
Vision Discussions and Stories
Project Filtering Criteria
1. ROI – the amount of gain towards our
vision to the amount of energy
expended through the issue
2. Sustainability (economic, environmental
and social) created through the
issue/project
3. Issue touches many of our communities
in the county (geographic, social, etc.)
4. Provides a framework for our platform
issues (vision and principles)
5. High probability for quick success or
results
Decision Matrix Results - January
2007
Suzann
e
Art
Jesse
David
Brian
Rick
Doug
Kate
Jim
Paul
Totals
N
AVG
Meat Process
379
426
358
295
304
167
262
328
432
185
3136
10
314
Transportatio
n
314
258
264
262
286
377
278
330
225
183
2777
10
278
Comm. Model
406
346
371
324
406
288
290
225
276
2932
9
326
Ag Open
Spac
434
402
236
175
394
96
228
252
177
231
2625
10
263
Slow County
378
370
207
313
410
45
424
410
177
331
3065
10
307
Raise Value
442
434
315
348
410
450
408
322
375
3504
9
389
Marijuanna
288
366
153
321
318
45
237
432
136
2296
9
255
Green Bus
Prk
339
288
416
257
392
299
298
307
142
268
3006
10
301
424
310
360
257
319
188
223
263
142
298
2784
10
278
Watershed
317
442
328
310
415
135
333
398
142
322
3142
10
314
Re-invent Ed
408
342
399
249
356
266
259
381
220
170
3050
10
305
Celebrate
Com
394
314
299
261
257
115
288
400
142
204
2674
10
267
426
418
356
279
398
378
354
142
288
3039
9
338
388
366
418
370
426
180
410
142
360
3420
10
342
Bus.
Incuba
tor
Comm
Proce
ss
Foodshed
360
Building Our Foundation of Work
Community Engagement Proposal
Meeting on January 29th
Issues and Projects – Pilots
Decision Matrix
Guiding Principles
August Discussions
Vision Statements
Vision Discussions and Stories
Community Engagement Proposal – Key Insights
1. We want to build on the existing successes in the
county – both on-the-ground projects and processes
2. We want to create a set of long term sustainable
processes that develop new and replicable ways of
doing business and making decisions in our county
3. We want to develop and utilize a set of specific and
actionable operating principles that guides the work
across all sectors of our community
4. We want to develop a set of integrated plans that
keep all the efforts meaningfully connected and that
continuously raises the value of our local resources
5. Operate in ways that we continuously and rapidly
learn from our individual and collective work
6. Develop a way of operating that influences formal
decision making in our county
Process Journey Map
Short Term
Longer Term
Process
Outcomes
Issues/
Projects
Raise the
Value
Existing
Resources
Process
Work
Results
Malcolm
Davies
A cow is a system
Dividing a cow in half does
not give you two smaller cows!
Look at the parts - “Part thinking”
Look at the connections
between the parts which
is “Connection thinking”
The real world?
The task in system’s terms
MendoVision
Diffusion of Innovations
Do good ideas sell themselves?
Research: S-Curves
Innovation and Social Change
S-Curves
take up
Traditionalists
Late Adopters
Middle Adopters
take off
Early Adopters
Innovators
Opinion leaders
time
Innovation and Social Change
S-Curves
take up
Traditionalists: Suspicious
Late Adopters: Cautious
Middle Adopters: Respectable
take off
Early Adopters: Deliberate
Innovators: Venturesome
Opinion leaders: Judicious
time
Innovation and Social Change
S-Curves
Certainty: Give it to me
take up
Trad
Simplicity: Prove it to me
LAd
Observability: Show it to me
Relative Advantage: Sell it to me
MAd
take
off
Trialability: Let’s try it
Compatibility: Is it us; values
EAd
Inn
OpL
time