RAZER PRESS KIT
CES BOOTH: South Hall 4, Booth 35807
Year Founded:
1998
Contact Information:
Razer USA LTD
2035 Corte de Nogal, Suite 101
Carlsbad, CA 92011
Tel: 760.579.0180
Number of Employees:
400+
History:
Razer was founded in coastal San Diego in the late ‘90s by lawyerturned- competitive gamer Min-Liang Tan and pro NFL linebackerturned-competitive gamer Robert Krakoff. The company, known
for its neon green triple-snake logo, was the first online gamingspecific hardware company, credited with the advent of the
gaming mouse, innovations with gaming keyboards and
headphones, development of the first portable gaming laptops
and tablet, and instrumental role in the development of global eSports.
Management:
Min-Liang Tan, co-founder, CEO and creative director
Khaw Kheng Joo, COO
Edwin Chan, CFO
Robert Krakoff, co-founder, president
Mike Dilmagani, SVP, Sales and Marketing
Products:
Razer (Asia Pacific) PTE LTD
514 Chai Chee Lane, #07-05
Singapore 469029
Tel: +65 6505 2188
 Laptops
 Tablets and related peripherals
 Wireless and wired mice and mouse surfaces
 Mechanical and membrane keyboards
 Headsets and headphones
 Software – Audio, VOIP, and systems optimization
 Apparel
 Accessories
ON-SITE CES CONTACTS:
Annie Drury, Allison+Partners for Razer – 360-513-1951 / [email protected]
Kevin Scarpati, Razer – 949-939-8291 / [email protected]
Distribution:
Sponsored Personalities:
70-plus countries worldwide, including the USA, Canada and Latin
America; Asia-Pacific; China; EU; and South Africa
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Athene, YouTube personality
Jason Somerville, professional poker player
Nick Lentz, MMA fighter
PewDiePie, YouTube personality
Scott Jorgensen, MMA fighter
Swifty, YouTube personality
Sponsored Teams:
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3DMX
Alliance
Anexis Esports
Blood Legion
Counter Logic Gaming
Cyber Gladiators
Epsilon e-Sports
FM-eSports
Frenetic Array
Fuudo
FXOpen
GCON
Itazan
KTRolster
Latif
logix e. V
Method Guild
Monomaniacs e-Sports
Mousesports
MVP
myDGB.net
Netcode Illuminati
Odem Mortis
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Orange Esports
paiN Gaming
Pulse Esports
SteelShock Gaming
Swifty
Taipei Assassins
Team AmazYn
Team Azubu
Team Dynamic
Team Empire
Team Evil Geniuses
team i don’t know
Team LGD
Team Liquid
Team Mineski
Team Valkyries
Team VeryGames
Team Vulcun
The Fighter’s Alliance
Trademark eSports
Trump
UBINITED
Press Contacts:
Alain Mazer, global director of public relations
[email protected]
Kevin Scarpati, public relations specialist, Americas
[email protected]
Stefanie Vallas, public relations specialist, Americas
[email protected]
Jarieul Wong, public relations manager, Asia-Pacific
[email protected]
Chris Chen, marketing manager, China
[email protected]
Jan Horak, public relations specialist, EU and Africa
[email protected]
TEAM RAZER
Team Razer is an elite group of world gamers who compete professionally in popular game
titles such as Counter-Strike, StarCraft 2, League of Legends, DotA2, World of Warcraft,
Counter-Strike: Source and many more, investing time, energy and raw skill into becoming
the most impressive players they can be.
Team Razer was conceived as a place to harbor and nurture some of the world's most
astounding gaming talent and, in turn, take an active role in helping us create the world's
most astounding gaming peripherals. For years, Razer has taken the feedback of our progamers to develop products that set the trends in eSports and set an example. We live by our
motto; For Gamers. By Gamers.
Kitted-out with this cutting-edge gaming gear, professional teams such as Counter Logic
Gaming, Team MVP, Team Liquid and Mousesports can compete to their highest possible
potential and create legacies for themselves like few others often do in eSports.
Razer also invests in some of the world's biggest and most prestigious tournaments such as
the Electronic Sports World Cup, the Intel Extreme Masters, Dreamhack, the World Cyber
Games, the IGN Pro League, the TeamLiquid Star League and many other developing and
aspiring tournaments which need the support and funding to ensure the growth of eSports
itself.
BIOGRAPHIES
Min-Liang Tan
Min-Liang Tan is the co-founder, CEO and creative director of Razer. He directs and oversees
the design and development of all Razer products. Tan was born in Singapore and resides in
San Francisco. He graduated from the National University of Singapore Law School and was a
lawyer before he created Razer with Robert Krakoff.
Tan was recently elected to the board of the PC Gaming Alliance. In March 2012 he
contributed
$10,000 USD to the Wasteland 2 Kickstarter project, admitting it was to atone for pirating
Wasteland when he was a child. (Wasteland designer and Interplay CEO Brian Fargo replied
that Tan has more than made up for his piracy of the game.)
Tan has been named one of "The 25 Most Creative People in Tech" by the Business Insider
together with Jonathan Ive and Gabe Newell. He has also been ranked one of the top 40 most
powerful people in gaming by Kotaku in their "The Kotaku Power 40" list.
Robert Krakoff
Robert “Razerguy” Krakoff co-founded Razer with Min-Liang Tan in 1998. What started as a
company with two gamers in small California office has grown into a company of over 400
employees with offices in 10 cities worldwide.
Krakoff graduated UCLA with a journalism degree in 1959 then spent the next 11 years as a
copywriter with McCann Erickson Agency in Los Angeles. In 1971, Krakoff was Vice President of
Marketing at Volume Shoe Corporation in Topeka. By 1975, Krakoff was in Omaha and the
Senior Vice President of Marketing at Richman Gordman Department Stores. It was at Richman
Gordman that Krakoff got his first taste of gaming, playing the early versions of Space Invaders,
Galaga and Centipede.
After leaving Richman Gordman in 1982, Krakoff worked as a retail technology consultant with
companies such as AT&T, IMB and Activision before co-founding Razer. Krakoff, an avid tennis
player, attends various gaming events around the world.
AWARDS
CNET “Best of Show”
CNET “Best Gaming Device”
CNET “People’s Voice” TechRadar “Best Tablet”
Popular Science “Product of the Future”
GottaBeMobile “Best Gaming Device”
LAPTOP Magazine “Best Win8 Tablet”
PC Magazine “Best Tablet”
Engadget “Best in Show: Gaming”
COLLABORATIONS
Razer collaborates with artists and performers around the world, including Afrojack, M.
Shadows, ePanda, We Came as Romans, Fall Out Boy, SHYKIDX, and Borgore.
Bruno Mars gave a shoot-out to his brother and drummer Eric Hernandez, congratulating him
on his collaboration with Razer to create the Kraken E-Panda Hooligan Edition headset.
Afrojack, Dutch music producer and DJ, taking
time out to work on his Razer Blade. Afrojack is
collaborating with Razer engineers on DJ
software.
Joshua Moore from the band “We Came
As Romans” gaming with his favorite
Razer gear.