IBM System i™
STG VIP for System i
Marketing Deliverables
v
Sales Capsules
v
VIP Target Micro-Industry:
New Zealand Gaming
i want to lead in select markets.
i want control.
i want an i.
© 2007 IBM Corporation
STG VIP – Table of content, There are three sections
VIP Top Sheet
Influencer’s VIP Top Sheet
Influencer Company Snapshot
i want an i.
© 2007 IBM Corporation
New Zealand Gaming
i want an i.
© 2007 IBM Corporation
STG Vertical Industry Program (VIP)
Expanding through – New Zealand Gaming Industry
I. Opportunity
Gaming Machines in Gaming Establishments of New
Zealand
180
75
II. Value Prop
IBM and <IBM inserts ISV
name> are teaming to:
IBM to insert IBM and ISV value
proposition
86
339
1647
Sky City - Auckland
Sky City - Hamilton
Sky City - Queenstown
Dunedin Casino
Wharf Casino
III. Supporting Market Intelligence
Gaming Establishments
Machines
Table Games
Sky City - Auckland
1647
110
Sky City - Hamilton
339
23
Dunedin Casino
180
12
Sky City - Queenstown
86
12
Wharf Casino
75
6
IBM inserts 1 Sentence Tag Line
V. Global Deployment
• December 1998 the Christchurch Press reported that
gaming machines could be found at 2,400 sites.
• In January 1999 there were 13,258 individual gaming
machines outside of casinos and 1,549 in casinos
IV. Creating the VIP Consortium
Wherescape Red
WhereScape RED is a single
application that provides a
complete and integrated data
warehouse
lifecycle
management environment for
data warehouses developed on
Oracle, SQL Server or Teradata
•System i
•Partitioning
•I5/OS
•Virtualization
•Integration
Platform
New Zealand
Targeted Gaming Industry Market
i want an i.
© 2007 IBM Corporation
STG Vertical Industry Program (VIP)
Growing WhereScape and LoyaltyMagic Business with VIP in New
Zealand
Focus Industries
STG VIPs
Deployment Opportunity
Gaming Industry
• In 1998 total gaming industry turnover was $6.1
billion, the Department of Internal Affairs
reported
• Meanwhile, the Department of Internal Affairs
reported that in the 1997/98 year New
Zealanders spent over $1 billion on gambling
i want an i.
Wherescape Red
WhereScape strives to “live the
values”. We believe that by being
easy to do business with and
having
people
with
deep
expertise in our chosen field we
deliver superior value to our
customers.
Profitability with
managed growth ensures this can
continue
•System i
•Partitioning
•I5/OS
•Virtualization
•Integration
Platform
Auckland
Hamilton
Queenstown
Dunedin
© 2007 IBM Corporation
WhereScape ( http://www.wherescape.com/ )
New Zealand Gaming Industry
WhereScape provides the software and expert guidance that
enables its customers to build and manage data warehouses
fast
GLOBAL SCALE
 Location: Auckland, New Zealand
 Employees: N/A
 Countries: USA (HQ), New Zealand,
UK
 Key Industries: Food & Beverages,
Entertainment,
ICT,
Telecommunications,
Insurance,
Health, etc.
SNAPSHOT
 Key
Partners:
Ross
PromScape,
BiPredict,
Impact, DataBalk
 Customers: Sky City Auckland
 Target
PowerNet
Industry:
Entertainment
ISV Solution or BP Name
The core component of WhereScape RED is the integrated WhereScape
RED Meta Repository™. When developing in WhereScape RED meta
data is created implicitly. This meta data is then used to generate
database objects (tables, indexes, cubes, procedural code and scripts
etc), no different from what you would have built by hand, and able to be
modified if required.
Because WhereScape RED is tightly integrated with the data warehouse
database we can generate native database objects and set or cursor
based code. Our integrated scheduler can also run all the jobs that have
been created. And best of all our self documentation feature, enabled by
the WhereScape RED Meta Repository™, saves time by always ensuring
that technical and user documentation is up to date.
i want an i.
Systems,
Business
KEY CUSTOMER BENEFITS:
•
•
•
•
•
•
•
•
Raw Power, Rapid Assimilation and Task-At-Hand
Flexibility
Reduced Project Cost, Complexity and Risk
Tested Design Quality
Reduced Design Cycle Time
Rapid Deployment™ Cycle Time
Superior Production Support Profile
Fast and Smooth Client-Side Integration
Reduced Enhancement Cycle Time.
© 2007 IBM Corporation
Other Non-New Zealand ISVs
New Zealand Gaming Industry
Loyalty Magic is based Australia and does not have branches in New
Zealand. This ISV is included as its products are used by some of the
Gaming establishments in New Zealand, Namely Sky City in Aukland
and Hamilton
(Please see ANZ Gaming and Hotel Industry for ISV details for
LoyaltyMagic)
IBM New Zealand has also been identified as an ISV.
i want an i.
© 2007 IBM Corporation