Winner Winner
Discussion Document
January 2008
Winner Winner Overview
Concept
Show
Summary
Interactivity
• “Winner Winner” is a live, interactive game show hosted at Harrah’s
Casino in Las Vegas
• Combines physical, mental, and emotional challenges with Vegas-style
glitz, sex appeal, and excitement
• Four pre-selected couples compete for nightly prizes and a chance to win
$876,543.21 at the end of the year
• 90-minute show produced six nights per week; 6th night (Saturday) is a
competition between all of the week’s previous winners
• Shot with eight cameras (by “Camera Babes”)
• To be broadcast on TV and streamed online (domestically and
internationally)
• In-theatre audience members will be chosen to “help” contestants and will
be eligible for prizes
• Audience will vote for contestants via text messaging and the website
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Sony Proposal for Online Video Offering
Saturday Show
(Live)
• Full Saturday night show streamed live
• Video will be based on Winner Winner team’s editing of in-theater camera
feeds (same video shown on-screen in-theater)
Friday
Highlights
(On-demand)
• Each week, a highlight reel will be created by SPT with input and
assistance from WW’s editorial team
• Video will familiarize viewers with Saturday’s contestants and the stunts
they performed, generating interest in the Saturday night show
Full Archives
(On-demand)
• All shows (Monday – Saturday) will be archived for on-demand viewing
• Entire 90 minute show will be made available within 24 hours
• Video will be based on Winner Winner team’s editing of in-theater camera
feeds (same video shown on-screen in-theater)
Other Content
(On-demand)
• Clip and highlight reels will be created and edited by SPT
– The best/worst of contestant try-outs, best of the camera babes
– Most outrageous, most disgusting, and most dangerous stunts
– Behind-scenes and special event programming
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Sony Proposal for Interactive Elements
Immersive
Online
Destination
• Sony will create a dedicated web destination for Winner Winner
• Destination will leverage Crackle.com’s technology and audience
– WW “channel” will be directly accessible from the Crackle home page
– WW channel will also be directly accessible from WW’s own URL
(“WinnerWinner.com” assuming that site is purchased)
• The Winner Winner online experience will allow users to access all videos
• Users will also be able to interact with the game
– Upload stunts videos: users will film themselves performing stunts
they have seen or hope to see included in the game
– Upload try-out videos: fans will submit try-out videos online; one fan
each month would be flown to Vegas to play in-theater
• Live In-Theater Voting: Each night, Sony will enable the in-theater audience
to vote via mobile phone, influencing the show outcome and wining prizes
Voting
• Live At-Home Voting: During the Saturday show, U.S. online viewers will
“click to vote” or send text messages to influence which contestants
advance and which stunts are performed
• Mid-week At-Home Voting: Fans will vote online for contests to be included
in future shows and determine which online fan will be flown to Vegas
• Integration: The WW team will be responsible for incorporating votes into the
show (allowing approx. a 10 minute lag between start of voting and results)
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